Entrepreneurship

Quarter 1 – Module 2:
The Business Plan
Entrepreneurship – Grade 12
Alternative Delivery Mode
Quarter 1 – Module 2: The Business Plan
First Edition, 2020

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Entrepreneurship
Quarter 1 – Module 2:
The Business Plan
Introductory Message
For the facilitator:

Welcome to the Entrepreneurship – Grade 12 Alternative Delivery Mode (ADM)

Module on The Business Plan

This module was collaboratively designed, developed and reviewed by

educators both from public and private institutions to assist you, the teacher or
facilitator in helping the learners meet the standards set by the K to 12 Curriculum
while overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

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For the learner:

Welcome to the Entrepreneurship – Grade 12 Alternative Delivery Mode (ADM)

Module on The Business Plan!

The hand is one of the most symbolized part of the human body. It is often
used to depict skill, action and purpose. Through our hands we may learn, create
and accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant competencies
and skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

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 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written to help you understand concepts,
underlying principles, and processes of developing a business plan.

At the end of this module, you are expected to:

1. Recognize a potential market (TLE_ICTAN11/12PC-Ia-1)

a. identify the different sources of business opportunities;

b. analyze the market need;

c. determine the possible product/s or service/s that will meet the market
need;

d. define a business plan;

e. determine the importance and parts of a business plan.

What I Know

Read and answer each question. Write your answers on your notebook.

1. Which of the following does not describe a socio-cultural environment source

of opportunity?

a. beliefs c. taste

b. customs d. licenses

2. Which of the following is characterized by the income level of a region or area?

a. economic c. technological

b. ecological d. political

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3. Which of the following is not true?

a. The income level of a region dictates the purchasing power of the

customers.

b. In the Philippines, beliefs, traditions, and customs are the same from
one area to another.

c. The use of technology in a business venture is inevitable nowadays.

d. Environmental issues open doors for business opportunities.

4. What refers to a specific group of consumers at which a company aims its

products and services?

a. customers c. consumers

b. target market d. investors

5. What refers to integrated characteristic of a group of people or ethnic group?

a. cultural forces c. ecological forces

b. social forces d. economic forces

6. Which of the following elements belong to the social force?

a. climate c. physical resources

b. wildlife d. literacy level

7. Which of the following parts of the business plan is done last??

a. Financial Plan c. Executive Summary

b. Product/Service Plan d. Market and Sales Plan

8. Environmental awareness on the harmful effects of single-use plastics are

common nowadays. What particular environment is represented by this
situation?

a. economic c. ecological

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 b. social d. political

9. What does SWOT stand for?

a. Strengths, Weaknesses, Opportunities and Traits

b. Systems, Weaknesses, Opportunities and Threats

c. Strengths, Weaknesses, Opportunities and Threats

d. Strengths, Weaknesses, Observations and Threats

10. Which of the following is the process of dividing the whole market into smaller
groups that the business wants to serve?

a. Market Segmentation c. Market Division

b. Market Positioning d. Market Analysis

11. What opportunity environment includes the demographic and cultural factors
including beliefs, tastes, customs and traditions?

a. political c. economic

b. technological d. socio-cultural

12. Which of the following is not a reason for writing a business plan?

a. Avoid borrowing money from investors

b. Minimize risks

c. Avoid costly mistakes

d. Anticipate financial requirements

13. What includes the strategies of the company, the target market, value
proposition of the product or services to increase the company sales.

a. Executive Summary c. Market Plan

b. Financial Plan d. Management Plan

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 14. Which of the following is not included in the Management and Organizational
Plan?

a. Break-even Analysis c. Company Name and Logo

b. Vision and Mission Statements d. Key Personnel

15. What are business situations that must be exploited due to their potential in
terms of profit and growth.

a. Strengths c. Opportunities

b. Weaknesses d. Threats

Lesson

2 The Business Plan

Some people say that opportunities knock only once. But the truth is,
opportunities come in many forms and sometimes, in disguise. Whether any of these
two is true, do you need to wait for another knock on your door or will you be the
one out there chasing them? In this module, you will have an idea of the different
sources of opportunities that will help you as you take your first step in running your
own business.

What’s In

Read and answer each item. Write your answer on a separate sheet.

A. Match the core competency on the left with its description on the right.

1. hardworking a. ability to believe in oneself

2. disciplined b. ability to think quickly and make a wise

judgment towards the pre-determined set
objectives.

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 3. committed c. making sure that the business will
generate income

4. profit-oriented d. solid dedication

5. confident e. habitually working diligently for long

period of hours

f. urge to fight temptation

B. Fill in the blanks with words that will make each concept about advantages of
learning Entrepreneurship correct.

1. Entrepreneurship is an ______ and not a science thus, there is a constant

change.

2. Although ______ is a good indication of wealth, improving the life of an

entrepreneur are also priceless outcomes of entrepreneurship.

3. Products and services are considered valuable when they satisfy the ______
and wants of the customers.

4. Businesses which are managed by other people for the benefit of the owner
falls under ______.

5. ______ is a part of any entrepreneurial endeavor.

What’s New

Odd Man-Out!
Analyze the following set of words. Identify which does not belong to the group.

1. STEM ABM ICT HUMSS

2. Lamao Orion Abucay Bagac
3. January February March May
4. square rectangle pentagon rhombus
5. tinapa kalamay bagnet kasuy

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 Answer the following questions.

1. What was your basis in choosing the “odd man-out” in each set of words?
2. What is common among the remaining words in each group?
3. How are you going to apply the same concept in deciding on your own business
venture?

What is It

Identifying your entrepreneurial traits, skills and competencies is a

significant factor before you start a business venture but having been able to
identify these, can you start an enterprise right away? The answer is NO. An
entrepreneurial venture starts with an opportunity that an entrepreneur needs to
exploit.

The ways for you to uncover or discover these opportunities are limitless: from
noble ideas through utilization of new technologies or ideas to observing emerging
trends and patterns and identifying specific customer segments.

Market refers to a group of people or organizations that has an interest on a

product or service (satisfying their needs and wants), has resources and, permitted
by law and other regulations to purchase the given product or service.

One way to recognize a potential market is to analyze the market need and
opportunities through its environment.

Macro Environmental Sources of Opportunities

This refers to the big (external) forces that affect the area, the industry, and the
market which the enterprise belongs to. This is categorized as follows (Morato, 2016):

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1. Socio Cultural Environment

This includes the demographic and cultural factors

including beliefs, tastes, customs and traditions.

a. Social forces – These are elements of the society

resulting from human interactions that can influence
the thoughts, behaviors, attitude, actions, and even
the beliefs and customs of the people. This may include
values, traditions, literacy level or consumer psychology.

Feminism, the advocacy of gender equality that supports giving

women significant tasks in the community. Subsequently, some
religious groups which follow certain doctrines such as non-
consumption of blood or pork may affect the customers’ purchase
of products.

b. Cultural forces – These basically refer to the integrated characteristics

of a group of people or ethnic group in a particular society.

Cultural diversity is clearly manifested in the Philippines due to the

presence of different ethnic groups with different languages and
traditions. A certain practice of one group might be unacceptable with
another group.

Pinikpikan of the Cordillera region is a chicken dish wherein

during the preparation, the chicken is slightly hit on its neck and
wings for its blood to coagulate. This process is considered a tribal
ritual that their people use to identify the fate of their tribe
regarding a particular course of action. However, this preparation
might not be acceptable to some animal advocates.

2. Political Environment

This depicts the governance system of an area or

the local region of the business enterprise. It
includes but not limited to laws, rules, and
regulations that control their business practices
along with permits, approvals, and licenses required
to manage a business.

In some cases, voluminous documentary requirements in every

government office and the amount of fees and taxes in processing them
may contribute to the loss of interest of the entrepreneur on opening a
venture.

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3. Economic Environment

This is characterized by the income level of

a region which in turn dictates the purchasing
power of the customers. Competitiveness of its
industries and enterprises also defines this type of
environment.

Bataan is known to be an industrial province with all

the industries that can be seen here: from garments to fuel to power
plants. This in turn creates employment to its citizens, improving the
quality of their lives. This opens opportunities for business such as food,
transportation, house rentals or laundry services.

4. Ecological Environment

This includes living and non-living things around us. A

growing environmental awareness for taking care of our
planet and prolonging of lives opens opportunities for
business. Drives for a clean and green earth and healthier
living gives birth to ideas such as air filters, energy saving
devices and the likes.

Envirotech Waste Recycling gathers plastic trash such as chips

packaging, plastic straws, shampoo sachets, plastic bags, candy
wrappers and the likes and transform them into building materials
and even furniture.

a. Climate

This refers to the average weather in a particular area over a long

period of time. Philippines as a tropical-maritime country has a climate
characterized by relatively high temperature, high humidity and
abundant rainfall visited by several typhoons in a year.

Batanes is frequently visited by typhoons making it difficult for

farmers to grow crops such as corn or rice. Instead, they grow root
crops like ube, gabi, garlic, ginger and onions that have lower
destruction risk.

b. Physical Resources

These include tangible items that are necessary and available for
a business to function.

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 Abundance of seafoods in Bataan gives birth to business
opportunities such as fish trading, bagoong, dried fish and
smoked fish (tinapa) making and similar products.

c. Wildlife

This pertains to flora (plants) and fauna (animals). Wildlife

preservation must also be taken into consideration during opportunity
seeking. Continuous cutting of trees and hunting animals cause
imbalance in the ecosystem.

Paper, as simple as it seems, brings damage to the environment.

Trees are being cut down to be used as material for paper
production. Even after use, it emits carbon dioxide in the
atmosphere when burned and releases methane when rotten.
Business enterprise such as Countryside Trading manufactures
newsprint (recycled papers) as an alternative to the usual papers
that we use for printing and writing.

5. Technological Environment

One of the nightmares of entrepreneurs is to be left

behind by the newest trends and technological discoveries
that will make their own products obsolete. Thus,
technological offerings for the improvement of their own
ventures is unavoidable for them. From upgrading of
systems, processes or new equipment integrated in your
product, it will surely be a blast.

Online applications Paymaya or GCash are widely used for cashless

payments. Brought about by the current situation we are in (You might
have experienced washing money you received when you went to a
grocery store, right?) and the ease it brings on transacting with online
stores, utilization of these apps is a huge advantage among businesses
nowadays.

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 Let us analyze the example below.

Relevant Opportunities and Threats

to a Small-Scale Food Enterprise

Factors Opportunities Threats

1. Social
 Pandemic brings about  Increase in the  Health of
awareness on healthy demand of healthier entrepreneurs might
living to improve body food. be at risk.
resistance.
 Community  Food to be delivered
quarantines obliged at doorsteps is
people to stay at home. attractive to the
customers.
2. Political
 Tax exemption to online  Exempted amount  Increased competition
sellers with earnings may be utilized for since the exemption is
not exceeding ₱ 250 other expenses of the attractive to other
000 yearly enterprise budding small-scale
enterprises
3. Economic
 Fast growing  Ease of access to  Increased competition
community of online online market for
sellers purchase of raw
materials
4. Ecological
 Environmental  Opportunity to start  Increased risk in
awareness on the use of a “greener” advocacy product handling.
ecobags and the New packaging might
removal of plastic affect profitability in
straws and utensils terms of cost incurred
on the use of new
packaging
5. Technological
 Increased usage of  Utilizing social media  Potential for customer
gadgets platforms to increase disappointments and
market reach in bashing of netizen’s
terms of marketing on poor product and
and food delivery service quality
services

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 Now that you have an idea of the different sources of business opportunities
that you may explore, you are ready to plan your own business venture.

“If you fail to prepare, you are preparing to fail”. This is a famous statement
of Sir Benjamin Franklin, one of the Founding Fathers of the United States. Our
“Pambansang Kamao”, Manny Pacquiao prepares for months before any fight for him
to be ready with no other goal in mind but to win. This is also true in starting any
business venture. This can be done through writing a business plan.

A business plan is a formal written description of your business future

by defining your goals, strategies to meet the goals, and the
timeframe for the achievement of those goals.

Is it necessary for you, as an entrepreneur, to write your own

business plan? As cited by Edralin (2016), the Department of Trade
and Industry through the Bureau of Small and Medium Enterprise Development
mentioned the following reasons of writing a business plan.

1. Minimize or remove risk of losing money. Investment on poorly researched

business that may result to financial instability should be avoided. You must
see all sides of the venture before letting go of any resources.

2. Avoid costly mistakes. Unplanned decisions may result to negative outcomes

that may hurt the business.

3. Anticipate the financial requirements. Futuristic view of the increase or

decrease of demand on the given product/service will prepare you in meeting
business obligations.

4. Organize the activities beforehand. Thinking in advance, you must look at the
near and distant future. Contingency plans must be present for anticipated
concerns that may arise.

5. Assess actual performance against set goals. Having a clear goal will help you
achieve your target in terms of sales, revenues or even expenses.

6. Apply for financing from lending institutions. There are cases that financial
assistance from other people or organization is needed to start a business. A
good business plan may encourage investors to entrust you their resources
but remember to be wise whenever you are lending money and make sure to
use the money for its intended purpose for the growth of the business.

In writing a business plan, you must have a specific audience in mind and
answers to possible important questions that may arise. To start, you may follow the
format below (Edralin, 2016).

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Parts of a Business Plan

I. Executive Summary

II. Management and Organization

III. Product/Service Plan

IV. Market Plan

V. Financial Plan

Let us discuss the individual parts and its contents.

I. Executive Summary

This part can be found at the beginning of the plan but is the last to be
accomplished since this synthesizes the whole plan. This contains a brief
introduction and summarizes everything that is relevant and important
to the prospect business audience.

These are the information needed to guide you:

 description of your proposed business and business model

 description of the market opportunity you want to capture or market problem

the business solves

 reasons why this is an attractive business opportunity

 key distinctions or differentiators of your business versus competitors

 overview of the sales, marketing, and operations strategy and plan

 description of your executive planning timeline

 overview of the projected financials containing revenues, cost, profits, and

assumptions of your business

II. Management and Organization

This part includes all the basic information of your business.

This also describes the workflow (organizational structure; the
background, experience and role of each) of your business
from the highest position up to the lowest.

These are the information needed to guide you:

 Company Name, Logo, and Address

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  Vision and Mission Statements

 Key Personnel

 Organizational Chart

 Ownership Capitalization, Compensation, and Incentives

 External Management Support

III. Product/Service Plan

This part describes the highlight of the product or service offered

to the customers so that they will be encouraged to patronize your
product or service. It also explains how the products or services will be
accepted and carried by the distribution channels.

These are the information needed to guide you:

 Purpose of your Product or Service

 Product’s/Service’s Unique Features

 Material Requirements and Sources of Supply

 Processing Equipment that will be Used to Manufacture the Product or Render

the Service

 Production or Service Process and Controls

 Distribution Logistics

 Regulatory and Other Compliance Issues

IV. Market Plan

This includes your business strategies, the target market,

value proposition of your product or services that may increase the
company sales (Chen, 2019).

These are the information needed to guide you:

 Market Analysis

 Marketing and Sales Strategies

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  Product or Service Characteristics

 Pricing Policy

 Sales Projection

Market Analysis

This includes the process of how you divide the total market into smaller
groups seeking similar needs and wants (market segmentation) and the
characteristic analysis of the business in relation to internal and external
factors. (SWOT Analysis)

An example of market segmentation is shown below.

Food is a physiological need, but the cravings depend on each consumer.

Chicken wings offered by The Wing Hub of Limay even come in different
flavors. Consumers who crave for samgyupsal may turn to Super Boink
of Balanga City while those who want to have a taste of Vietnamese food
would probably go to Loleng’s Hu Tieu-An in Morong.

SWOT Analysis, on the other hand, is a popular tool to evaluate the internal
environment pioneered by George Albert Smith Jr. and Ronald Christensen,
two Harvard business professors (Aduana, 2016). SWOT stands for Strengths,
Weaknesses, Opportunities and Threats.

Strengths refer to strong attributes or capabilities of the business that

provide great advantage in exploiting the business opportunity. Weaknesses are
poor attributes or deficiencies that give disadvantage to the business. Both strengths
and weaknesses are considered internal origins, meaning they are attributes inside
the business venture.

On the other hand, opportunities are business

situations that must be exploited due to their potential in
terms of profit and growth. Threats are possible external
factors that may harm the business. Both opportunities

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 and threats are outside origins and are attributes outside the
business.

Below is a sample SWOT Analysis of a Small Online Bakeshop.

Strengths Weaknesses Opportunities Threats

 Reasonable  New in the  Growing  Other

Price of Industry population Bakeshops
Products  No of  Other online
 Wide Variety of Reputation customers food
Cakes and yet online businesses
Cupcakes
 Homemade
 Products are
for delivery
with minimal
delivery fees.

Marketing and sales strategies

These are also known as the product PUSH. These have three key
characteristics that allow to perform marketing function of persuading
customers to buy right away. (Go, 2010)

1. Temporary – Sales promotions are conducted at short periods

creating a sense of urgency on the part of the customers.

2. Better value – Sales promotions are used to create short-term

differentiation by offering a better product value.

3. Beneficial – Sales promotions promote growth sometimes even at

artificial level.

7-11 stores offer promotional sales, such as “Buy1-Take1” of products at

particular period. At the same time, they offer Cliqq Rewards to loyal
customers by getting Cliqq points in every purchase which in turn can be
exchanged to free or discounted items.

Product/Service Characteristics

This includes value proposition of the product/service. Value

proposition answers the question, why should your customers buy from you

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 and not from other similar businesses? These contain the convincing reasons
that buyers should see that will make them purchase your products/services.

BDO: “We find ways”. Before this pandemic, while other banks operate
from 8AM-3PM Mondays to Fridays, BDO offers services until 6PM and
even operates during weekends fulfilling their promise of “finding ways”
for the customers.

Pricing Policy

This part specifies the price of the product/service. It must be noted

that quality and price cannot be separated in marketing (Aduana, 2016). You
must be careful in setting the price of your product/service considering the
costs of production, competitors’ pricing, and customers’ perception.

Filipinos are generally price conscious. We tend

to check the price tag of a product first before
whether to buy or not to buy a commodity.
“SALE” and “PROMO” tags are consumer
magnets. In cases wherein the prices of the product cannot be decreased,
the entrepreneur should be able to give emphasis on the benefits of
his/her product to convince the customer of its value.

Sales Projection

This is also called sales forecast or the prediction of the amount of

revenue your company expects to earn at some point in the future. This shows
the quantity of product sold or service rendered and its corresponding amount
within a given period.

V. Financial Plan

This is a document containing your current financial situation as an

entrepreneur and long-term monetary goals, as well as tactics to attain those
objectives. You may create a financial plan on your own or with the assistance of
someone who is knowledgeable about handling finances such as certified financial
planner.

These are the information needed to guide you:

 Start-up costs requirements – These are expenses that you will be needing
during the course of creating a new business.

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  Financial projections – These are estimates of your future profits and
expenses.

 Break-even analysis – This is a financial tool that will help you

determine at what stage (or period) your company will start gaining
profit.

 Budget – This includes the amount needed for business operations

as well as sources of such funds (equal shares or through a creditor).

What’s More

A. Puzzle Time

Would you believe that the first known entrepreneurs can be tracked back to
nearly 20,000 years ago where first ever known transaction between individuals took
place. Do you know who are these first entrepreneurs?

Find the answer by solving puzzle by supplying the corresponding letter in each
number below. Match the term on the left with the group of words or clues on the
right. Best of luck!

___ ___ ___ ___ ___ ___ - ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___ ___
8 2 5 1 6 7 4 3 1 8 6 7 6 7 1 7 9 10 6

(1) macro environment W – opportunity seeking

(2) cultural environment
(3) social environment
(4) political environment
(5) Economic environment
(6) ecological environment
(7) technological environment
(8) climate
(9) physical resources
(10) wildlife
H – average weather
I – tangible items
B – flora and fauna
G – governance system
A – human interactions
S – target market
R – new trends and discoveries
E – living and nonliving
N – income level and purchasing power
T – big external factors
U – group of people or ethnic groups

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B. Identify the part of the business plan defined in each item below. Choose your
answer from the choices in the box. Write the letter that corresponds to your
answer in your notebook.

a. Executive Summary b. Management and Organization

c. Product/Service Plan d. Marketing and Sales Plan e. Financial Plan

1. This includes your business strategies, the target market, value proposition
of your product or services that may increase the company sales.

2. This synthesizes the whole plan and though found at the beginning, this is
done last.

3. This part describes the highlight of the product or service offered to the
customers so that they will be encouraged to patronize your product or
service

4. This is a document containing your current financial situation as an

entrepreneur and long-term monetary goals, as well as tactics to attain those
objectives.

5. This part includes all the basic information of your business. This also
describes the workflow of your business from the highest position up to the
lowest.

“Give a man fish and he will eat for a day.

Teach him how to fish and he will eat for a lifetime.”

21
 What I Have Learned

The current situation we are in cause unemployment to a large population of

the country. Social Amelioration Program (SAP) implemented the Emergency Subsidy
Program (ESP) granting an amount of ₱ 5000 to ₱ 8000 to the beneficiaries who
suffered the greatest impact of the implementation of the quarantine.

Given that you are one of the beneficiaries, how will you utilize the given
amount to start a small business?

List at least three opportunities that can be found in your area. For each
opportunity, provide two business proposals and state the reason for choosing such
proposals.

You may brainstorm with your family members for the possible opportunities
that you have in mind.

Use the format below to present your answer.

Opportunity Reason/s Proposed Business

What I Can Do

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 Answer the given question briefly and comprehensively.

Prior to COVID 19, the world witnessed different outbreaks that caused
fear and anxiety among nations: from SARS in 2002, H1N1 in 2009, MERS in
2012, and Ebola in 2018. Among these, COVID 19 has the widest range
affecting almost 66 countries and territories with almost 10 million cases
worldwide at present. In the country, the number of cases increases each day.
This caused businesses, schools, and even churches to stop operations and
communities to be under quarantines. Strict precautionary measures are
implemented as to stop the spread of the virus. What do you think are the
opportunities posed by this threatening condition?

Assessment

Read and analyze each item. Write your answers in your notebook.

A. Write TRUE if the statement is correct. Otherwise, write FALSE.

1. Income levels of a community affects the buying capability of its citizens.

2. Contingency plans must be included in a business plan for anticipated

concerns that may arise.

3. Poorly researched business poses lower risk.

4. Once entrepreneurial skills and competencies are identified, one can start a
business venture right away.

5. Business profit includes the quantity needed for business operations as well
as sources of such amount.

6. Executive summary is found at the beginning of the plan but is done last.

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 7. A business plan is also written for the sake of the investors from whom the
entrepreneur may ask for financial assistance.

8. Market segmentation is a process of analyzing the internal and external

factors that affect a business enterprise

9. A financial plan must be written solely by someone who is knowledgeable

about handling finances such as certified financial planner.

10. Weaknesses and threats are both harmful and external factors that may affect
the business.

B. Identify the macro environment source of opportunity shown in each situation.

Choose your answer from the box below and write its corresponding letter on your
paper.

a. socio – demographic b. economic c. ecological

d. technological e. political

11. Miss Macy Pag hired a website developer to create an online website for her
business to expand her market.

12. Ms. Dee S. Carte started investing in a candle making business since she
knows that months from now it will be in demand as “All Souls Day” is fast
approaching. This is the day of the year wherein people including Filipinos visit
their dead loved ones.

13. Mr. Matt T. Pid registered his business to Department of Trade and Industry
(DTI) for legal purposes. In return, he received free workshops and trainings
and had easier transactions in government offices. DTI also helped him market
his products thus, making his products known in the province.

14. Based on what he learned about electronics and the desire to help lessen their
energy consumption as to help in issues regarding taking care of the
environment, Mr. Lou Dy made a DIY (do-it-yourself) solar charger made up of
low-cost materials. Eventually, this does not only help him achieve his goals as
an environment enthusiast but also gives him an opportunity to earn.

15. Different industries and companies can be found in Bataan such as FAB in
Mariveles, Bataan Petron Refinery in Limay, and EcoPark in Hermosa which
create employment for its residents. Ms. Paz Centia saw an opportunity to start
a laundry business due to the large population of workers who do not have time
to wash their own clothes.

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 Additional Activities

Label the entrepreneur below with the sections of the business plan that can
be associated with his body part. Justify your answer by giving concrete examples.

(Example: Hands – Financial plan. The hands are used for handling things. In
business, the hands are responsible for giving and receiving resources such as money.)

Rubrics for Assessing Open-ended Questions

Needs Improvement:
Excellent: 5pts Average: 3pts.
2pts.
The answer is clear and The answer is Answer is not well-
focused. Relevant understandable, even defined and/or there
Ideas
details were given. though statement is are too many
still basic or general. irrelevant details.
The structure of The organizational Sentences contained
information is structure is strong in the paragraphs
Organization compelling and moves enough and there is make sense, but the
the reader through the not too much sequence of
text. confusion. paragraphs does not.
The form and The answer is The answer is only
presentation of the understandable in this seldom
answer enhances the format. understandable, and
ability for the reader to paper is messily
Presentation
understand and written.
connect with the
message. It is pleasing
to the eye.

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 26
Assessment: What I
Additional Have
Activities: 1. True 6. True 11. D Learned:
2. True 7. True 12. A
Answers
3. False 8. False 13. E may vary.
Answers 4. False 9. False 14. C
may vary. 5. False 10. False 15. B
5. B
What I 4. E What’s New:
Can Do: 3. C
6. ICT
7. Lamao
2. A
Answers B. 1. D
may TRIBE 8. February
vary. GATHERER 9. pentagon
A. HUNTER- 10. bagnet
Essay: Answers may
What’s More: vary.
What’s In:
What I Know:
A. B. 1. D 6. D 11. D
1. E 1. art 2. A 7. C 12. A
2. F 2. wealth 3. B 8. C 13. C
3. D 3. needs 4. B 9. C 14. A
4. C 4. 5. A 10. A 15. C
intrapreneurship
5. A 5. Risk
Answer Key
References
Aduana, Nick L. (2016). Entrepreneurship in Philippine Setting for Senior High School.
C&E Publishing, Inc. Quezon City

DepEd (2016). K to 12 Curriculum Guide. Entrepreneurship.

Edralin, Divina M. (2016). Entrepreneurship. Vibal Group, Inc. Quezon City

Go Josiah and Go Chiqui E. (2010). Fundamentals of Marketing in the Philippine

Setting (2nd Edition). Pages 60 – 88. Josiah and Carolina Go Foundation Inc.

Chen, James (2019). Marketing Plan. Investopedia.

https://www.investopedia.com/

Morato, Eduardo Jr. (2016). Entrepreneurship. Pages 41-58. Rex Bookstore. Quezon
City.

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For inquiries or feedback, please write or call:

Department of Education – Region III,

Schools Division of Bataan - Curriculum Implementation Division
Learning Resources Management and Development Section (LRMDS)

Provincial Capitol Compound, Balanga City, Bataan

Telefax: (047) 237-2102

Email Address: bataan@deped.gov.ph

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