Study Population and Sample Selection

The study population consisted of all customers of Ladies beauty centers in Sendafa. The
researcher paid several visits to beauty centers, and asked the service providers about the size of
their clients per day , the number ranged between 8- 12 customers , therefore the researcher will
take the average (10) customers from each lady beauty center to choose from (30) ladies beauty
centers in Sendafa. In total 300 questionnaires will be distributed to convenience sample of
customers in the ladies beauty centers in Sendafa town. This is because as Roscoe (1975)
proposed the rules of thumb for determining the sample size, sample size more than 30 and less
than 500 are appropriate for most research. So for this research, we will collect a sample size of
300 respondents.

3.3.4 Sampling Technique

Convenience sampling is chosen as the sampling technique. It is used to obtain a sample of
element based on the convenience of the researcher. This technique is chosen because it is
impossible to estimate or calculate the probability of the selection for each element in the
population.

Convenient sampling will be used to select a sample of customers because of it is hard to access
all customer’s easily. Customers who will come to the ladies beauty center in the data collection
period will be considered as the study population. The coming participants will be selected by
the data collector based on their willingness. There are 34 ladies beauty center found in Sendafa
town. According to the information obtained from the ladies beauty center, on average 8-12
customers get a service per day in each ladies beauty center. By using Taro Yemane’s sampling
formula, five respondents from thirty ladies beauty center and six respondents from four ladies
beauty center, totally 156 respondents, were selected as a respondent (Yemane, 1967).

Total Target Population: 34×9 = 306

Sample size: 174
Taro Yamane (1967) with 5% error tolerance
n = N / (1 + Ne2) n = N / (1 + Ne2)
n =Sample Size n = 306/ (1+306(0.05)2
N = Population Size n = 174
e = error tolerance

Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences (2nd ed.) New
York: Holt, Rinehart and Winston.