Reviewing a journal article

The authors of these particular journal last name was Charles blankson and
p.kalafatis.they conducted a study about the development of a consumer/ customer
derived generic typology of positioning strategies.

The participants were mature over the age of 25 part time post graduate students of
two London university business schools. And he divided the sample in to male and
female and also he had determined the required sample saize by calculating. These
were 140 male and 94 female adults.

After conducting these research the authors findings were ,he tried to found out the
main factors/dimentions.so ,according to his research objectives , he found
(designed to develop/create) a typology of positioning strategies or factors.

Initially he recorded 140 statements these were reduced in to 54 conceptually

distinct statemnts.but following these stapes being applied to the indicated factors:
he (the author) suggested that the eight factors were a typically robust typology of
positing strateges .so, these are:

1. strategy (factors) top of the range

2. service
3. value for money
4. reliability
5. attractive
6. country of origin
7. the name
8. social class
The authors suggested that, because of this research were empirical; he
showed the theory in to practice by relating the consumer /customer attitude
towards their products and services. So, these can be applied in some
ongoing daily activites .but above that these is practical in managerial
implications and future research directions. And it is applicable in different
area of business, costemrs and their relationships.