ENTREPRENEURSHIP

Summative Assessment Module 3

NAME: Carl Lawrence R. Carpio GRADE and SECTION: 12 – STEM A

I. Identify which method of market segmentation can be best used for the following
products/services. Write A if Geographic Segmentation, B if Demographic
Segmentation, C if Psychological Segmentation and D if Behavioral Segmentation
on the space before each number.

B 1. Organic Fruits and Vegetables

A 2. Chimney
B 3. Adult Diaper
D 4. Globe and Smart Reward Points
B 5. Purefoods Hotdogs Product Line ( Tender Juicy, Beefies, Star, Vida)
B 6. Manila Yacht Club
D 7. Mercury Drug Suki Card
B 8. Underwear
C 9. Euro 95 and 98 Petroleum Products
A 10. Winter Clothes

II. Identify the kind of activity of the following firms. Write A if Business
Positioning or B if Market Positioning on the space before each number.

A 1. Product Activation campaign such as free taste, campus tour, grocery raffle etc.
B 2. Analyzing the competitors supply chain.
A 3. Identifying possible suppliers and distributors.
B 4. Launching a short-film type series of Ad Campaigns.
B 5. Collaborating with Social Media Influencers.

III. Identify what dimension of market positioning was prioritized by the following
product or situation. Write X if Price or Y if Quality before each number.

X 1. Products sold in New Star and Home Along

Y 2. Contis Cakes
Y 3. Falcon Supernova iPhone 6 Pink Diamond
X 4. China-made products sold in Tiangge
Y 5. Mercedes-Benz

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