Community Services(2SP301)

Mini Project-1
Prepared By: 20BCH005, 20BCH006, 20BCH007, 20BCH008

Selected Non-Governmental Organization: Child Rights and You(CRY)

Founder: Rippan Kapur

INTRODUCTION: CRY - Child Rights and You is an Indian non-governmental

organization that works towards ensuring happier childhoods for all children. In
1979, Rippan Kapur, an Indian Airlines purser, started CRY with six friends and
just Rs. 50. Today, over four decades later, CRY works with 102 grassroots NGOs
across 19 states in India and has impacted the lives of over three million children.
CRY addresses children’s critical needs by working with parents, teachers,
Anganwadi workers, communities, district and state-level governments, as well as
the children themselves. The organization focuses on changing behaviors and
practices at the grassroots level and influencing public policy at a systemic level,
thus creating an ecosystem where children are the nation’s priority.

VISION: A happy, healthy and creative child whose rights are protected and
honoured in a society that is built on respect for dignity, justice and equity for all.

MISSION: Taking Responsibility, Mobilizing Potential and Inspiring Collective

Action.
FUNCTIONING: At CRY, everyone is committed to doing everything, so that
they can ensure the rights of India’s children and so, they work on 4 key
programmatic areas namely, Education(Right to Development), Health &
Nutrition(Right to Survival), Safety & Protection(Right to Protection) and Child
Participation(Right to Participation).

SOME KEY ACTIONS TAKEN IN THE PAST :-

(1). Free And Compulsory Education For India’s Children: CRY participated in the
‘Voice Of India’ campaign, as a part of the National Alliance for the Fundamental
Right to Education (NAFRE), to propose a constitutional amendment to the
government for free and compulsory education to all children. As a result of the
‘Voice of India’ campaign, NAFRE contributed towards bringing in the Right of
Children to Free and Compulsory Education Act, 2009.

(2). Member Of Technical & Advisory Committees: CRY is recognized as a child

rights expert and is a member of Niti Ayog’s sub-committee on ‘Child Rights and
Child Protection’. CRY is also on the Central advisory board on child and
adolescent labour under the Ministry of Labour and Employment.
(3). Providing Technical Support In Policy Making: CRY provided technical
support to State governments in drafting the following policies-

● Chhattisgarh State Policy for Children

● Manipur State Policy for Children
● Jharkhand State Policy for Early Childhood Care and Education

(4). Sensitizing Policy Makers To The Needs Of ‘Childescents’: CRY conducted an

in-depth study, based on secondary data, on the status and needs of children
between 15-18 years of age – the first of its kind that recognized those over the age
of 14 as children as well. The resulting report, “Childescents In India: We Are
Children too!” was presented to policy makers, academicians and practitioners. It
was also carried in the G20 Summit Summary Briefing Booklet. The G20 summit
is a global economic summit of leaders from countries across the world.

(5). Enabling Capacity Building Of Government Officials On Child Rights: CRY

makes submissions to various relevant Ministries and statutory bodies, which has
contributed towards system strengthening and capacity building of government
officials on child education including early childhood care and development,
elementary education as well as juvenile justice, child labour, child trafficking,
child marriage and child sexual abuse.

CONTRIBUTIONS TO CORPORATE SOCIAL RESPONSIBILITY(CSR):-

(1). Hero MotoCorp: Hero Motocorp has been supporting several CRY projects
across Delhi since the last 5 years. They have enabled CRY to run child activity
centers, digital centers as well as sports and theatre groups that encourage children
to stay in school and speak out against child protection issues in their communities.
Hero Motocorp also raises funds for CRY at the Airtel Half Delhi Marathon by
enabling over 400 of their employees to run for CRY every year.

(2). HDFC Bank: HDFC Bank Credit Cards raised funds for CRY by rewarding
increased spending behaviour amongst their credit card customers. For every
HDFC Bank credit cardholder who spent Rs. 15000 per month for 3 consecutive
months, HDFC Bank donated to CRY on their behalf. This campaign for a cause
inspired over 6 Lac cardholders to participate and helped HDFC Bank garner a lot
of goodwill for their brand.

(3). Marks & Spencer: Marks & Spencer partnered with CRY to launch a check out
charity drive across all its stores in India. Each customer was prompted by store
cashiers to add an amount of their choice to their bill as a donation to CRY. At the
end of the campaign, Marks & Spencer enabled over 5 Lac customers to participate
in the drive and reinforced their identity as a socially responsible brand that
supports happy childhoods.

(4). Oracle: Oracle came on board to help CRY implement its Monitoring,
Evaluation, Accountability and Learning (MEAL) system which tracks CRY’s
programmatic impact and uses analytics to test assumptions and measure progress
across all CRY projects. This grant helped CRY deploy resources in the best
possible manner and enabled project partners to improve their operational
efficiency.

(5). Bajaj Finserv: Bajaj Finance partnered with CRY to launch a customized
program that aims to address the children’s issues in some of the most critically
marginalized districts of Maharashtra and Rajasthan. The program, run through a
group of CRY projects in 389 villages, has impacted over 50000 children in
2018-19 alone and essentially looks at-

● Reducing malnutrition among children

● Improving maternal and child health
● Reducing the instances of child marriage and child labour
● Ensuring that children go to school
● Working with the local government to ensure children’s protection

(6). Microsoft: As a part of Joy of Giving Week, Microsoft partnered with CRY to
engage over 150 of its employees in fun games that inspired them to donate to
CRY’s Back To School campaign and help underprivileged children continue their
education. Microsoft also matched the funds raised through this activity, thus
raising their staff morale and reinforcing their commitment to the cause.
SUBSTANTIVE IMPACT CAUSED TO BENEFIT HUMANKIND:-

(1). Providing Education that helps create attitudinal shifts towards gender bias,
and activities to spread awareness.

(2). Putting in Continuous efforts toward breaking myths and stereotypes around
gender.

(3). Ensuring accountability of the State to implement various schemes, policies,

laws, constitutional guarantees, and international commitments.

(4). Institutionalizing gender-sensitive processes within various systems such as

law and programs.
(5). Encouraging community ownership in preventing violations based on gender
discrimination.