Daily Bazar Case Study

Daily Bazar a leading supermarket chain in India.

Everyday Rewards: is a Loyalty Program run by Daily Bazar for its

customers. Customers swipe Everyday rewards card during every purchase
to get bonus points while Daily Bazar collects the purchase details of the
customers.

Case study 1

Large retailers in India like Daily Bazar and Bada basket are using their loyalty
programs to send out offers to their customers through different channels, e.g.
Email or direct mail.

For Example:

Get X-times points if you shop with Daily Bazar supermarkets and spend at
least Rs.Y (in category Z), offer is valid until DD/MM/YYYY

The objective is to maximise the profit of the retailer with the customers who
received the offer. For each customer the incentive, threshold, for what (total
store/categories) and offer period can vary.
Therefore the parameters X, Y, Z and offer period DD/MM/YYY can be
different for each customer!

1 How would you use customer transactions to optimise these parameters?

2 How could you classify and group customers for a specific department,
e.g.dairy, who share similar shopping behaviours?
3 What objectives would you chose for each of these customer groups and
how would these parameters look like?
4 How will you measure the success of your offers/parameters and how can
you prove that different parameters influence the profit?