Tatiana Drew

Global Business

Review Questions

Question #5

Non-Verbal communication (e.g., tone of voice, gestures, facial expressions) can be

important in all cultures, but would it be more important in a high context or low context

culture? Why?

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Statistically, non-verbal communication is more important in a high context culture. Failure to

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understand the differences in interaction styles may lead to misunderstanding.

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Question #6
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What are the pros and cons of doing business in a culture characterize as individualistic?

In individualistic, societies tie between individuals are relatively loose and individual
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achievements and freedom are highly valued. In the United States expect mass layoffs so that
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people who keep their job will not suffer from pay.

Question #7
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What are the pros and cons of doing business in a culture characterized as collectivist?

In collectivist societies, Individuals are relatively close and collective accomplishments are often
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sought. The norm is to impose across-the-board pay cuts.

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Word Count = 146

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