Cross Check Creative Brief 

Date: 19 December 2018 | Venue: All In   

Attendance: Bishop Ferdie Cabiling, Pastor Jojo Agot, Sir Jay Abola, Varsha Daswani, Esther Suson, Faye Bonifacio  
 

OBJECTIVE​ ​Format: Get <WHO> to <DO WHAT> by <HOW> 

To get our people to embrace a life of sacrifice in the midst of self-centered world. 
 
Not about going after comfort or ease, but about being sacrificial 
 

TARGET AUDIENCE​ W
​ ho are we talking to? What does their church, personal and work life look 
like? 

There is a younger generation of believers that seems to be at a loss when things get difficult. Because 
of advances in technology, they think everything can be solved instantly and give up easily when life 
gets hard. They need to understand that walking with Jesus doesn’t mean an easy, trouble-free life. In 
fact, it entails self-denial, sacrifice, and suffering. 
 

SERIES OVERVIEW​ ​When will this preaching happen, and what is the outline of this series? 
WEEK   DATE  TEXT  THEME  DIRECTION 

1  Feb. 24  Mark  Self-denial  Following Jesus requires self-denial and obedience. 
8:34–38     

2  Mar. 3  John  Hard truth  Following Jesus means holding on to Him even 
6:52–71  when I’m offended by the truth. 

3  Mar. 10  Matthew  Path to greatness  Following Jesus means serving and not being 
20:20–28  served. 

4  Mar. 17  John  Facing troubles  Following Jesus involves troubles 

16:25–33  and suffering. 
 

PROBLEM / OPPORTUNITY​ W
​ hat PROBLEM or OPPORTUNITY are we addressing? 
PROBLEM 
There’s a younger generation that . . .  
● knows that life is hard, but wants things to be easy because of advances in technology  
● doesn’t know how to stay the course; has a hard time handling pain and finding alternative 
solutions; quickly switches what they are doing when they experience hardships  
● expects that life with Christ will be easy and will solve everything 
 
OPPORTUNITY 
This is an opportunity to teach the younger generation to . . .  
● understand that while some situations will become easier, some will get harder, because we 
certainly will have a life of troubles (there’s no app to solve our problems in life) 

© 2019 by VICTORY®
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This document template is created by the Every Nation Communications & Technology Department. Permission to photocopy this material is granted for local church use.
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 ● respond to challenges in a way that leads to perseverance, because faith and patience go 
hand-in-hand (justice and healing will come, whether in this world or in heaven 
● remember that suffering for the gospel creates opportunities for us to witness 
● Help them understand the difficulties of following Jesus 
 

INSIGHT / TRUTH  
What insight or truth will help address the barrier / be the key to addressing the problem 

Because CHRIST IS IN ME, I can face anything.  

 
Through all these challenges and hardships, I may not get my justice or healing, but I am becoming 
more like Christ every day, like refined gold or a polished diamond.  
 

DESIRED RESPONSE​ ​What do want them to THINK and DO after the Conference? 
THINK and BELIEVE 
● I am a millennial, but I am also a Christian. I will not give up easily.  
● I need great faith in a great God because I will face great challenges.  
 
DO 
● I will face any situation with joy, grit, and gratitude. 
● I will have faith and patience, looking forward to eternity with Christ.  
 

IMAGERY W
​ hat it is and what it isn’t in terms of imagery?  
I am becoming refined gold; the polished diamond (created under pressure and cut). 
 
 
 

© 2019 by VICTORY®
All rights reserved.
This document template is created by the Every Nation Communications & Technology Department. Permission to photocopy this material is granted for local church use.
This is not for sale. All rights reserved. victory.org.ph
2