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FAR EASTERN UNIVERSITY—MANILA
THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
TABLE OF CONTENTS
Definition of Terms 4
Methods 7
Findings 8
2
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
3
THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
DEFINITION OF TERMS
4
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
5
THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
4. What are the challenges and risks parents and children face
with regards to media consumption and media content?
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NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
METHODS
Research Design
• Purposive Sampling
• Mixed method = Quantitative (Questionnaire) Qualitative (Focused
Group Discussions)
Participants
• Total of 2203 respondents of which 1007 were pupils, 1007 were
parents and 189 were teacher-adviser participants
• Grades 1-6 pupils from public and private schools excluding
out-of-school youth and pupils enrolled in the Special Education
curriculum
• Each region of the country: Luzon, Visayas, Mindanao and NCR are
represented by an urban and a rural area with high media
consumption based on the 2015 NCCT research
• Age range: 5-14 years old
Test Constructions
• The survey instruments have undergone pilot testing for its validity
and reliability to 60 children, 38 parents, and 23 teachers.
• Media Consumption was measured by determining the length and
frequency of the kids’ exposure to TV, social media, and video
games.
• Paper and Pencil test of Parental Mediation was crafted with
adaptations from the same test on the study of parents’ mediation
behavior by Valkenburg, Krcmar, Peeters, and Marseille (1999).
• Classroom Performance was measured through a survey
instrument given to the advisers. The constructed scale required
advisers to rate the child’s classroom performance based on their
Competency-based performance, Task-focused performance,
Contextual performance, and Attributes/Trait-focused
performance.
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
FINDINGS
8
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
Monday to Friday
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
WEEKDAYS WEEKENDS
0.83 1.89
Grades 1-3 on an average watch television for less than an hour during
weekdays and less than 2 hours during weekends. Contrary to this, parents
believe their children spend at least 2 hours on television viewing during
weekdays while spending more than 3 hours during weekends.
RANK TV PROGRAM
1 FPJ’S Ang Probinsyano
2 It’s Showtime
3 Meteor Garden
Disney Channel
4
Spongebob Squarepants
Araw Gabi
5
TV Patrol
RANK TV PROGRAM
1 FPJ’s Ang Probinsyano
2 Team Yey
3 Cartoons
4 It’s Showtime
5 Disney Channel
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NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
WEEKDAYS WEEKENDS
3.02 5.95
RANK TV PROGRAM
1 It’s Showtime
3 Meteor Garden
4 TV Patrol
5 Victor Magtanggol
RANK TV PROGRAM
1 FPJ’s Ang Probinsyano
2 TV Patrol
3 Meteor Garden
4 It’s Showtime
5 Cartoons
11
THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
12
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
WEEKDAYS WEEKENDS
1.70 3.50
RANK TV PROGRAM
2 It’s Showtime
Meteor Garden
3
TV Patrol
Araw Gabi
4
Ngayon at Kailanman
5 Goin’ Bulilit
RANK TV PROGRAM
2 TV Patrol
3 It’s Showtime
4 Eat Bulaga!
5 Team Yey!
13
THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
WEEKDAYS WEEKENDS
1.72 3.88
RANK TV PROGRAM
1 FPJ’s Ang Probinsyano
2 Sunday Pinasaya
3 It’s Showtime
4 TV Patrol
5 Meteor Garden
RANK TV PROGRAM
1 FPJ’s Ang Probinsyano
2 TV Patrol
3 It’s Showtime
4 Meteor Garden
5 News
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NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
Monday to Friday
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
The gadgets most often used by children include mobile phones, tablets,
computers, and laptops. Grades 1-3 on an average use gadget for less than an
hour per day. Video gaming schedule of grades 4-6 starts to rise during Fridays
continuing to the weekends and at its highest from 5PM to 8PM.
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NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
1 Roblox
2 Paw Patrol
3 Gacha
4 Candy Crush
Angry Birds
6
Vortex
7 Mobile Legends
8 My Talking Angela
Fishdom
Plants vs Zombies
9
Stick Man Legacy
Wordscapes
My Talking Ben
10 Super Mario Bros. 3
Sweet Escapes
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
1 Minecraft
2 Roblox
3 Wordscapes
4 Plants vs Zombies
5 Mobile Legends
Candy Crush
6
Granny
Helix Jump
7
My Talking Angela
Barbie
8
Temple Run
9 My Talking Tom
10 Subway Surfers
18
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
1 Minecraft
2 Roblox
Helix Jump
3
Mobile Legends
5 Fortnite
7 Granny
Crossfire
8
Wordscapes
Candy Crush
10
Temple Run
While the most commonly played video games of grades 1-3 are casual
games, it is an interesting finding that children as young as 6 years old are
already knowledgeable of teen-oriented games such as Minecraft and Roblox,
or adult-oriented games such as Grand Theft Auto (GTA), Player Unknown
Battlegrounds (PUBG), Rules of Survival (ROS), and Mobile Legends (ML).
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
1 Minecraft
2 Roblox
3 Mobile Legends
5 Hello Cats
6 Wordscapes
Fortnite
8
Granny
9 Clash of Clans
Plants vs Zombies
Player Unknown Battlegrounds
10
(PUBG)
Puzzle Games
Role-playing Games (RPG) are the most popular type of game for
grades 4-6, often battle games, which can be played online and interactively with
chatrooms that allow for conversations with actual players.
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NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
LINE GRAPH OF YOUTUBE VIEWING GAME DAY SCHEDULE FOR GRADES 4-6
YOUTUBE GRADES 4 – 6 VIEWERS, N = 531 (96.20%)
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
1 Barbie
Frozen
2
Minecraft
3 Cartoons
4 DanTDM
5 My Little Pony
1 Cartoons
2 Minecraft
3 Barbie
4 Funny videos
5 Music videos
22
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
1 5-Minute Crafts
DIY Crafts
2
Minecraft
3 Roblox
Dance videos
5
Gameplays
1 Music videos
2 Minecraft
3 Cartoons
4 Funny videos
5 DIY videos
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
Monday to Friday
24
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
25
THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
26
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
27
THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
28
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
Television Viewing
Video Gaming
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
Television Viewing
Video Gaming
Grades 1-6 perceive that their parents would often watch television with
them, rather than explaining what they are watching or restrict their children’s
media consumption. However, parents believe that they are more restrictive to
their children’s television viewing rather than co-viewing with them. On the oth-
er hand, both children and parents perceive the children’s gaming activities are
most oftentimes restricted by their parents.
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NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
Television Viewing
Video Gaming
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
Television Viewing
Video Gaming
32
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
TV Channel Choice
TV Channel Choice
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
Mothers are still the most common companion of children when they are
watching television, mainly because many of the mother respondents are not
working, and if they are employed, they would often voice their concern in being
hands-on in taking care of their children.
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NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
Parents, on the other hand, would let their children use media as
a form of early “teacher” and oftentimes as distraction especially for
working parents or housewives. Some parents see media as a reward
for achievement, when children do well in school or in extracurricular
activities. Thus, children would see gadgets and media almost always
in a positive light because it is associated with achievement.
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
Cognitive Domain
Psychological Domain
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NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
Behavioral Domain
Social Domain
Health Domain
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THE FILIPINO CHILD AND MEDIA:
MEDIA CONSUMPTION, PARENTAL MEDIATION, AND CLASSROOM PERFORMANCE
38
NATIONAL COUNCIL FOR CHILDREN’S TELEVISION (NCCT)
FAR EASTERN UNIVERSITY—MANILA
39
NATIONAL COUNCIL
FOR CHILDREN’S TELEVISION (NCCT)
An attached agency of the Department of Education