programme PRINCIPLES OF EVENT MANAGEMENT Per New (I Syllabus of IV Semester Com, Bangalore Uni Giles reports control health itable oki location "PO" Siety | Waffle, ascertain NSN ccratable, timelines Selling promote layout wi ialteholders Scleaste =, Venue rin ality Samae organising events 2! Hospi media SECU cutie mimen Fequirements qoqfon sees nenes a, event: producing, obligations loses ‘car entry workshops PR SING Coordinating sponsorship stand exhibition handling swanayement legal | ¢ ients™ Supy pliers a briefings | opportu: rere aioe Potential ancciactitatee Ponies ssgassan ‘eduction aid Senoneuathanaging ensuring Wi 5 00= ng gS entry hire staffing liaising «= scheduling analysis ane W iia eee OS LcGo jo Qoa | PRINCIPLES OF EVENT MANAGEMENT (As per NEW CBCS Syllabus, 1V Semester B.Com. Bangalore Univers SRIKANTH. S NIHA ASIF SHRUTHI PRABHAKAR M.com,Net B.Com, MBA (Finance), B.Com (F & A), (Ph.D) Assistant Professor, Assistant Professor, Deparcment of Commerce Department of Business Administration ‘Teacher's Academy Group of Institutions, PES College Bangalore - South Campus, HBR layout, 2nd Block, Bangalore-43 Electronic City, Bangalore-100 Mob: 9611185999 / 8553514780 Email sky wore. publishors@emallcom ‘Webster wwrskywerdpubliherscom —Skyward-Publishers #157; PivGrs, Sd Matrtood, Cromeralpet Tongclore-18, Phone 080-26603535 / 64553339,‘A Text Book of “Principle of Event Management” - For Fourth Semester B.Com, Bangalore University as per New CBCS Syllabus by SRIKANTH S, NIHA ASIF & SHRUTHI PRABHAKAR © Authors Copy Right: No pare ofthis book may be reproduced, stared in a retrieval system, or transmitted in any {form or by any means, without the previous permission of the copyright holders. Every effort has been ‘made to avotd errors or amissfons in chs publication. In spite ofthis, some errors might have crept in. Any mistake, errar or diserepaney noted may be brought to our notice which shall be taken care in the next edition. The publisher shall not verify the originality, authenticity, ownership, non-infringement ofthe data, content, and information. The Authors are the sole owners of the copyrights of the Work It shall be Authors sole responsibility to ensure the lawfulness of the content and publisher is nat respon- sible for any copyright issues Its notified that publisher will not be responsible for any damage or loss faction any one, of ay kind, in any manner, there from All disputes are subject to Bengaluru jurisdic- tion ont First Edition : 2016 “On. EIZON on — 3) USRARy X ISBN: 978-93-84494-47-6 Pages: xii+ 244 Price :€ 180.00 Published by: Skyward Publishers #157, 7th Cross, 3rd Main Road, Chamarajpet Bangalore-18, Phone : 080-26603535 / 64553333, Mob: 9611185999 / 8553514780 E-mail: skyward publishers@gmall.com, Website: wwwskywardpublishers.com Printers: Of! DER Chamarajpet, Bengalur-560 018 Ph:080-26613123, 26618752 ‘e-mail: lakshmimudra@gmail.comDedicated to Snigdha, Smayan,Rakshith & Skyward Publishers Team = Srikanth S my Daughters Simrah & Aleena — Nihe Asif y GrandParents & Parents. Who are just about the best daughter could hope for, happy, loving, and fun. ~ Shruthi PrabhakarABOUT THE BOOK a Event management is the application of management practice of project management to the criteria and development of festivals and events. It involves studying the intricacies of the brand, Identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. The industry now includes events ofall sizes from the Olympics down to a breakfast or dinner meeting for ten business people. Event industry is yet in premature stage in India and it has lots of potential in it and job market is still to be explored fully. But, of late event management has emerged. as the fastest growing Industry in India, Simultaneously event management has turned out to be blossoming and ‘meaningful career for professionals. ‘A comprehensive guide to event management, this book examines the full event planning process ‘and provides the tools and strategies to effectively procure, organize, Implement, and monitor all services and products along with service providers that will bring an event to life. It will be a valuable book for everyone working in events to have a booming and eventful career. ~ AUTHORS ivPREFACE This book provides a complete introduction to the successful management of events, Ibis suitable for anyone wishing to expand their knowledge of event management, including students & professional event managers. Our aim has been to provide a book that offers students and professional event manager's full coverage of the theory behind successful event management, together with a range of practical & illustrative examples. These examples have beei carefully selected to inspire the students & the readers to encourage them to engage more deeply with the material in the book. This book also includes a range of local & inter-national case studies, We are confident that this book will provide a useful tool for students, readers & event managers wishing to refresh or expand their knowledge as well as a comprehensive guide for the next generation of aspiring event mangers. = AUTHORSCKNOWLEDGMENT | take this opportunity to express my gratitude and deep regards to my family members, friends, and colleagues, My special thanks to my wife Bhagyalaxmi Srikanth and daughter Snigdha Srikanth for their continuous support in every aspect of my career. My sincere thanks to event management professional who had given the best knowledge on event ‘management practical approach, My sincere gratitude to all foreign authors of various textbooks and articles, without which this book would have not come. [also express my sincere thanks ta Skyward Publishers Team ~ Mr:Manjunath, Ms.Revathi, Mr. ‘Arun Kumar and MrMohammed Ali for their excellent support and DTP work. ~ SRIKANTH $ACKNOWLEDGEMENT First and foremost, thanks to my family for having the patience with me for having taking yet another challenge which decreases the amount of time I can spend with them J take this opportunity to express my profound gratitude and deep regards to many people who saw me through the book & provided us full support. J also extend our sincere thanks to all foreign authors of various textbooks, who have been a great help and their impact can be read between the lines throughout the book, I gratefully acknowledge my employers, colleagues, friends & well-wishers who have played a major role in all our endeavours. Prof.R.KGanguli, Director, ProfDJ.Parameshwarappa, Principal, ‘Teachers’ Academy group of Institutions, ‘Teachers’ Academy group of Institutions Prof D.Anuroopa, Vice Principal, Asst.Prof, Vedapradha.R, Faculty member, Teachers’ Academy group of Institutions Department of Commerce & Management, ‘Teachers’ Academy group of Institutions | also express my sincere thanks to Skyward Publishers for supporting me and giving me an opportunity to author this book. - NIHA ASIFACKNOWLEDGEMENT First and foremost, thanks to my family for having the patience with me for having taking yet another challenge which decreases the amount of time I can spend with them. Especially Komala, ‘my mother, who has taken a big part of that sacrifice, D H Prabhakar, my father, share credit on every goal I achieve and also Shreyas, my brother, who gives encouragement in his particular way. | would like to express my gratitude to all my dearest uncles and aunts, special thanks to my ‘Aunt Deepa Attae and Suri mama for having belief and. being main pillars for my professional ‘and career growth without whom I would not have been the person I am today. To all these who provided support, talked things over, read, wrote, offered comments, allowed me to quote their remarks and assisted in the editing, proofreading and design. ‘Thanks to all my students & friends for sharing my happiness while starting this project and following with encouragement when it seemed too difficult to be completed. | would have probably give up without their support and example on what to do when you really want something (FRLEN.DS group & Dream Team), Speaking of encouragement, I must mention that Abhishek Bhat is responsible for having me ‘work, the first half of the Event management chapter I received a lot of help from and to write this book, first by mentoring me on Events and later by Prakash Vasvani, Co- founder of White Massif Event Management Company insisting that I should share part of what | have learned on this book, Darshana great person, wonderful friend and colleague and I can only be grateful to have met him, Thanks to James Alex for all his support, help in providing me with a working toolset and knowledge to convert from restructured text format to MS Word for editing process and he also provided me with a conversion utility that was used for his book, 'd really ike to thank Srikanth S, & Skyward Publishers for providing me with the opportunity to become the author for this book. Without him, this book may not have been written. T appreciate that they believed in me to provide the leadership and knowledge to make this book a reality and ‘Thanks to all the technical reviewers who worked on this book. Not only by catching mistakes but also by suggesting those additions that can seem obvious in hindsight but that would never occurred to you. Thanks to Niha my co-author. She coordinated while also working on chapters. All [know is that we rock! [look forward to writing the second edition soon! Last and not least: | beg forgiveness of all those who have been with me over the course of the years and whose names | have failed to mention.” Special Thanks ‘Throughout the process of writing this book, many individuals from the community have taken time out to help us out. We'd like to give a special thanks to the Institutes i,, PESIT-BSC (PES INSTITUTIONS) and Teachers Academy for all the encouragement received. - SHRUTHI PRABHAKARSYLLABUS Objective: The objective of this subject is to acquaint the students with the few accounting standards and make them familiar with the accounting procedures for different types of business. Unit 1 : INSURANCE CLAIMS 12 Hours Introduction ~ Need ~ Loss of Stock Policy ~ Steps for ascertaining Fire insurance claim ~ ‘Treatment of Salvage ~ Average Clause - Treatment of Abnormal Items ~ Computation of Fire Insurance claims Unit 2 : CONSIGNMENT ACCOUNTS 12 Hours Introduction ~ Meaning ~ Consignor ~ Cansignee - Goods Invoiced at Cost Price ~ Goods Invoiced at Selling Price ~ Normal Loss ~ Abnormal Loss ~ Valuation of Stock - Stock Reserve ~ Journal Entries - Ledger Accounts inthe books of Consignor and Consignes. Unit 3 : ACCOUNTING FOR JOINT VENTURES 12 Hours Ingroduction ~ Meaning ~ Objectives ~ Distinction between joint venture and consignment ~ Distinction between joint venture and partnership ~ maintenance of accounts in the books of co-venturers ~ maintaining separate books for joint venture - preparation of memorandum joint venture - problems, Unit 4: BRANCH ACCOUNTS 10 Hours Introduction ~ Meaning - Objectives ~ Types of Branches - Dependent Branches ~ Features ~ Supply of Goods at Cost Price - Invoice Price ~ Branch Account in the books of Head Office (Debtors System Only). Unit 5 : DEPARTMENTAL ACCOUNTS 10 Hours Meaning, Objectives, basis of allocation of expenses, Trading and Profit and Loss Account in. Columnar form - (Excluding Inter Departmental Transfers at invoice price) SKILL DEVELOPMENT + Preparation ofa claim statement with Imaginary figures to submit to Insurance Company. + Collection of transactions relating to any branch and prepare a branch account. + List out the basis of Allocation of Departmental Expenses. + Preparation of Consignment account with Imaginary Hgures + Preparation of Joint accounts with imaginary figuresCONTENTS Introduction Meaning and Definition af Events ‘Meaning and Deflation of Event Managemeit SC’s of Events Importance of Bvents Why Event Management? Essentials of Bvent Management ‘Analysis of Events Scope of Events ‘Types of Events ‘Types of Customers for Events ‘Advantages Offered by Events Key Drivers of Event Management Stages in Event Management Decision Makers in Bvent Management Managing Staff (Technical Staff) Establishing Policies and Procedures of an Event ‘The Bvent Manager and the People Involved in Conducting the Event Developing Record Keeping System in Event Management Review Questions 24 22, 23 24 25 26 27 28 29 210 2at 2az 2a3 Introduction Planning A Event ‘The Event Management Plan 2.3.3 Things Everyone Overlooks When Planning an Event Five Essontil Principles of Holding an Event Guidelines to be Followed While Condueting A Event ‘vents Licenses and Permissions Business Conduct Event phases Flow of Money In an Bvent Utilities ‘Taxes Applicable for Holding an Event Checklist for Event Review Questions 22 23 28 26 am naa 2.18 224 2.26 2.26 2.28 2.38 244 245a 32 33 34 35 36 37 38 39 3.10 sat 342 Inteoduetion Conducting an Event Proparinga Planning Schedule ‘Steps to Organize an Event ‘Assigning Responsibilities to various people involved in conducting a event ‘Communication in Events ‘The Budget of an Event ‘Computer alded event management Roles and Responsibilities of Event Manager for different Events Cheeldist of an Event vent Proposal Review Questions 41 42 43 44 45 46 Ar 4a 49 40 4a. 412 43 a4 445 416 47 418 419 41. Introduction Concept Of Public Relations Meaning and Definitions Of Public Relations Functions Of Public Relations Elements Of Public Relations ‘The Components Of Public Relations Public Relations Process Phases Of Public Relations “Types OF Public Relations Nature and Scope of Public Relations ‘The importance Of Public Relations Limitations Of Public Relations Media Relations Public Relations Planning and Strategy Brainstorming Publications In Public Relations Public Relations Recent Trends Public Relation Tools ‘Woltings For Public Relations51 52 53 sa 55 56 57 5B 59 540 sat 542 5.13) Introduction ke Meaning ané Definition ‘The Success Model in Conducting Corporate Events Popular Types of Corporate Events Planning of Corporate Events Responsibility of Corporate event Organizer ‘Arrangements made for Various Corporate events Budgeting ofan Bvents Corporate Events Safety and Security Creating a Blueprint Corporate Entertainment Reportingin Corporate Events Review QuestionsEvent Management Planning tiffexecution a se a0} ‘To study the scope of event management ‘To gain proper insight of event industry To prove the hypothesis that event management is a good choice after getting management degreeNowadays, the event industry is playing a vital role in our society. People have come up with a lot ‘of occasions for organizing events such as educational events, birthdays, international conferences, company parties ete. In general, events are also a part of human beings’ social life because they get to know and talk with different people with different backgrounds, Tlave you ever wondered hoor an Cricket World Cup or Olympic Geremony comes to life? Have you ever stood at, watched and loved a fireworks display? Have you ever watched and enjoyed movie launch? Behind all of these and more, event management professionals work tirelessly to create the best experience possible for the guests, the stars, the sponsors, the stakeholders, and the spectators. Event management is the co-ordination, running and planning of all the people, teams and features that come together to create every kind of event. Event Management when compared to other traditional professions such as medicine, law and accounting is relatively a young field. It is an area that is ‘growing rapidly and now represents hundreds of professionals who are responsible for planning, coordinating and evaluating a wide range of events all year round, PLANNING 67 EXPERIENCE EVENT <>) MARKETING | CORPORATE pear. epaectives C_EVENTS > Of FAIRS + ExniBiTions ge CONFERENCE @ PRESENTATION &: SPORTS # CULTUREfoe vent management is mainly about creating an experience. Bearing in mind that frst impression last for ever, itis important when embarking on any event regardless ofits scale to take the correct approach and use the right techniques to ensure that an events successful. "Humans are the mast socially evolved species on the planet. As such, we develop social interactions beyond our family structures which can trigger the need for events". Events have played an important part in society. One of the reasons to transform the event from its traditional origins into modern origins is that culture has changed, and these days, people live in a fastpaced, developing and global economy. As a consequence, event management has gained fast global recognition and has been ‘included in our academic programs. Event management has played a vital role in the economy of many countries, According to a report "Britain for Events", in 2010, the event sector alone is worth 36 billion pounds annum to the national economy. Today, the event management industry has become global industry. It is the largest segment of the economy in all countries. The contribution of this setvice sector to the GDP im developed countries has exceeded that of developing countries. veut management isan application of project management to the creation and development of events suck as festivals, conferences, parties and so on, The main motte of event management i to give better experience oralifestyle, Event management is considered one of the strategic marketing and communication tools by companies ofall sizes, From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. They might target thelr audience by using the news media, hoping to generate media coverage which will reach thousands or millions of people, They can also invite their audience to their events and reach them at the actual event. Event management can be explained through a small cycle where generally an idea is initiated for carrying out a particular event which is followed by generating a proper plan by the event manager for conducting the particular event. Once the event is planned it is executed in the right way and measures are taken to overcome any uncertainties by the process of monitoring. Ifthis done the event becomes a grand and successful one.‘cHaracterisrics | EVENTS Tis an unique oecurrence that do not happen very often. Hove limited duration, Happen witha live audience in attendance. Require one or more groups to plan and organize. Staged for a purpose. kev etements — | EVENTS 1. Event njrastructure 2, Venue 3 Media 4 Target Audience 5_ Sponsor 6. Organisers 7. hogistis Event management is an application of project management to the creation and development of festivals, events and conferences, It involves studying the intricacies of the brand, 1aentifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ‘ensuring a return on investment have become significant drivers for the event industry.Bene es EVENT MANAGEMENT THE PLANNING AND WANAGENENT OF AN EVENT, PROJECT OR ACTIVI Dr. J. Goldblatt defines special Event as "A unique moment In time celebrated with ceremony and ritual to satisfy specific needs" There has been a recent growth of festivals and events around the world. Events and festivals, such as the Asian Games, have a large impact on their communitiesand, in some cases, the whole country. ‘The industry now includes events ofall sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate. Business Event Management Is the practice of incorporating business logic into labeling events, communicating events and handling events. Business event management takes a different slant on traditional event management. As stich, business event management requires a profound interaction, and cooperation among business stakeholders, customers as well as software development and IT management professionals when designing, implementing, and maintaining processes, Event managers are needed in almost any kind of business - entertainment, finance, government, retail, fashion, sport, music and so on. Thelr day to day jab can be filled with a huge range of exciting challenges and unique situations. Event managers need to be real out of box thinkers who have a «dynamic approach to problem solving, Design is essential to an event's success, winether we have the creative spark that can give event guests a memorable experience, or the perfectionist’s streak that crafts brand awareness right down to the color of name badges. An event management team needs strong leadership to be at its best - negotiations between clients, suppliers, company or venue staff require flexibility, quick thinking, and exceptional decision making. A particular ability to spot good compromises and know what is essential to the success of the event marks out an excellent event team leader. Today, there are so many career choices or subjects to study that it can be very hard to decide where togo and what to do. Choosing the right path at the right time can make a big difference, Event management includes business, marketing, hospitality, and many other skills besides and can hence seem to be an rewarding career, Event planners go by many different job titles, but the core function of their work all falls within the realm of event management. Event management is the pracess behind planning, executing and evaluating corporate, association, nonprofit, government and social events Event management requires strong organizational, budgeting and creative skills. Those who work in event management must be comfortable interacting with all levels of individuals inside and outside of their organization,BLE ‘The challenge wasto take 500 high-achieving IBM employees and createa full programme oftnspiring experiences, inexotic locations International tecknoogy and consulting giant IBM offers an Incentive programme to reward its high-achieving employees, This meant argantzing transport accommodation, dinners and sightseeing and cultural experiences ‘The conference was held in Christchurch for 2005, then Hawai in 2006 before moving to Perth in 2007 and to Bangkok the year after that. The Asia-Pacific region of IBM included 3,500 people, of which 500 were from Australia and New Zealand. How it played out: ‘The Bangkok conference proved to bea particular highlight of the series. Here, they organised our own version of «reality cooking contest, ie which teams had to overcome obstacles and challenges in order to prove themselves. ‘A otal of 500 indlviduals were brought together then split into SO teams, Each team was given a shopping list written in Thal for the ingredients ofa Thal meal, plus an amount of Thai bake to spend. Leaving the hotel, the ‘teams wore required to find their way to the market using local transportation. Once there, they had to translate the shopping lst, then barter with the stallholders to get the best price for the ingredients on thetr list. Backat the hotel, the teams were required to complete the challenge by creating three to four dishes as directed, Part ofthe chatlenge included carving the frultand vegetables as fs Thal tradition, and to make a number of mocktals. The feams also had to design and set up a beautifully presented table. Phe competition was judged by the executive chef from the famous Rackpoo! on George restaurant in SydneyResults The 500 IBM employees were required to employ teamwork to achieve the inal result. Working outside of their comfort zones and rellant on other members of their team, they wore able to complete the challenge _adsfactorlly, We're pleased to say that IBM subsequently commented that this was highest rating event ofits ‘ype ever offered in the corporation's almost 25-year history of holding these events + Source—Event Planet [i45c's or Evens 4. Conceptualize- This is the first C which is involved in carrying out of events. Here the event manager gives the idea and the theme of the event, Each and every event is conducted for a specific reason, the reason of conducting the event is identified by the event manager and further he decides upon the theme of the event. When the theme of the event is decided by the event manager he should keep in mind the reason why the particular event is conducted, the type of people who are going to attend the event, the place where the event is going to be conducted, the media used etc. 2. Costing - This is the second C in conducting of event which mainly includes deciding upon the cost which will incur in conducting of the particular event. The event manager must also decide on how he can get funds from external sources for conducting the event. After he thas done with this he must concentrate on preparation of budget for the event which he is conducting, During the course of the event the manager must be prepared to face uncertainties ‘and risk and must be well prepared for them and also take necessary measures to avoid such uncertainties. 3. Canvassing - This is the third C in conducting of eventin which the event manager must try to ralse funds from various sources for his event. 4, Customize - This is the fourth C in conducting of event in which the event manager must mainly concentrate on the satisfaction of his clients, He must organize the events in such a way that it matches the changing trends and the likes and dislikes of the clients attending the events,isis the fifth Cin conducting of event where the event manager executes bis plan jnorer to meet the desired objectives so that the main and ultimate aim or purpose for which the particular event was started get accomplished. [BB 15 teeontance oF Events Events create high visibility experience for the target customers in the midst of the usual clutter of ‘commercial messages that bombard regularly in the current era Events stand out among the line of promotional activities and it helps to create awareness about product, brand amongst the target audience in an personally creative and innovative way. Example 1: For promoting Day Kids soap, the company conducted many drawing & painting competitions for school children all over India during 2004-05 Example 2: for promoting new art materials, camlin conducted sponsored paintings competition or choot children all over India. Communication using the live media of an event helps in integrate the functions of advertising, sales promotion and public relations. Events play an important role in addressing diverse marketing needs ofa company- Events are helpfal in various aspects such as 4. Brand Building: Brand building is an integral aspect of personal and business development. It ot only inereases the voice and consumer awareness of a brand, butt also gives itan Identity dnd worth, The advent of participatory and interactive platforms has given many businesses the chance to enhance brand awareness and equity. An outstanding event will help to create awareness about the launch of new products or brands by catching the attention of the target audience, as a hundreds of products, brands or services are being launched every single month, Events are ideal for re-launch produets or brands and to highlight the products new and improved features, it helps in repositioning of brands or products, creating and maintalning brand identity and in building image. Emirates Aircraft Emiratos with brand value of 854.1 bilion leds the ist, followed by Etisalat (brand valve of $38 bllion). Photo by Gulf News2. Focusing Target Market: Events provide an interactive mode between buyers and sellers and. are the effective means of being noticed by the target audience amidst the clutter of commercial communication. 3. Implementation of Marketing Plans: They serve as tool for motivating sales persons, to generate immediate sales, generate instant publicity and developing new contacts with potential distributors, It also creates opportunity for test marketing of products for authentic feedback, enabling focused sales and communication to a captive audience without diversions, gai» Events: fae Calendar sabbnan C Queeradan Bombaydot comosct (GAYS) Quek ge > Mi EE «4, Marketing Research: The market surveys conducted during the events can create scope for further reading/research or create database facilitating instant feedback and opportunity for authentic market research, Loreal Market Research 5. Relationship Building: Events create forum for career matchmaking. For example times job fair, where job seekers and companies meet face to face for mutual advantage, Hyundal free service and check up drive held for its customers helped in building CRM of the company toa great extent. 6. Surrogate Advertising: Tobacco and liquor companies use events as means of promoting, their brand as advertising for the core products are being banned by the government of india.ITC sponsoring cricket matches, rock shows, horse races, film premier by displaying their banners predominantly at vintage points at the venue, and the companies get mileage through live telecast on TV, which access mass audience. Bh 1-6 Weer Event Manacemen Brent management is neededior the following reasons 1. More Jobs: The United States Labor Department projects states that the number of meeting planner jobs will jump 16 percent, growing faster than the average for all professions over the next decade. The growing importance of meetings is expected to fuel growth in the employment of meeting and event planners, 2. Professional Growth Opportunities: Event planners have a lot of growth opportunities given their ability to move from a small organization to a larger organization or switch between full time employment oF contract assignments. The range of on-line education options, gaining additional certifications through continuing education also helps in finding higher- paying work. Over time and with experience, meeting planners could open their own meeting planning companies, event planning firms or become independent consultants. 3. Opportunity to Switch Careers: Event Planning is one of few professions that offers a tremendous amount of opportunity to break into the profession relatively easily. Assisting or volunteering at a few events can not only provide the right experience but also create the business along with personal connections to get that next assignment or job opportunity. Any {ype of event experience serves well to get a more rounded experience even as they look for job opportunities within the industry. 4, Provides Career Opportunities: Event management provides career opportunities. Apart from event manager, there are several other job opportunities in the Event management such as: + operation and Logistics Managers + Entertainment Manager's + Sponsorship Managers + Byent Coordinator + Event Designer + Security Coordinator 5, Global Reach: A world where international boundaries are quickly dissolving with increasingly slobal nature of business will drive the demand for event managers, not just at home but across the globe. Most organizations recognize the value of the face-to-face meetings as an imperative for them to be successful 6. Better Pay: The income opportunities are amongst the best, relative to many other professions, Its estimated that the median pay in majority of countries for event planners is as high as nearly a million or candidates with the right experience.P17 Essewrats oF Evens Manncement Event management is vital forthe following purposes: 4. Develops the Theme of the Event: ‘The event management team develops the theme of the ‘event. The theme of the event should be linked to the purpose of the event. Example: It should develop team spirit or friendship between two clubs or states or nations. ‘Therefore, the theme of the event may be described as The friendship Series’ or ‘The Goodwill Series. 2, Develops Leadership Qualities: Event management develops leadership qualities. To manage an event, the managers require good leadership qualities to influence and motivate the subordinates to work effectively in making the event more successful 3, Develop Team Spirit: Event management helps to develop team spirit in the employees. ‘The success of the Event management largely depends upon the team effort, Therefore, there js need for team work between managers and their subordinates, and between the various departments in the organization, so as to make the event more successful 4. Enhances Corporate Image: Proper Event management helps to develop corporate image of an organization. Ifthe eventis well managed, then there is a possibility of greater success, 5. Encourages Creativity: Event management encourages and develops creativity in the managers, Managers need to be dynamic or innovative in managing the event. and find out new and innovative ways to manage the event, 6. Ensures safety and security: Event management team ensures safety and security of the people during the event. The Event management team makes proper security and safety rrangements. For instance, the event management team makes proper arrangement to deal sith the certain crisis such as occurrence of fire, failure of lighting or air conditioning, gas Teaks, and so on. 7. Helps in enhancing corporate image: Ifthe event which is conducted turns out to be a good and successful one, it will definitely create a good corporate image in the eyes of the people. 8. Helps in developing team spirit: An event can be successful only when a group of people are Involved in doing it. When people start working in teams, this will definitely contribute to increasing team spirit among the employees. 9. Leadership qualities Building customer relationship: event management helps in building good relationships with various people within the company and outside, 10. It helps in encouraging creativity: If the event which is been condueted by the particular: company isa challenging one, people will start to put more effort and bring in creative deas to ‘make the event a successful one. EVENS CONNECT PROPUR BREEDS INNOVATION, BUNLDS COMMUNITIES AND EVENT: SPARK CHANGE”Bor Bisa Before the event manager starts planning for a particular event he has to make a complete analysis ofthe various activities which are going to occur in the course of the event, Ifa complete and proper analysis s done by the event manager he can be well aware of the drawbacks which may occur during the course of the event and also take necessary measures well in advance to overcome them. The general steps which have to be followed in analysis of the events are~ ‘Step 1- Select events for analysis ‘Step 2 - Collect and collate information Step 3 - Organize the analysis meeting Step 4- Set frameworks and rules for the analysis: Step 5 - Conduct the analysis Step 6- Implement changes and follow up Step 1- Select events for analysis ‘The event manager must select the desired set of events and come up with a decision as to which event he wants toanalyze frst. If there have been multiple events, he must prioritize them in their degree of importance. The ‘ent manager can also club up the events If they are of the simllar type, however if the event is very serious a ‘pecal team must be appointed by the event manager to makea complete analysis ofthat particular event. ‘Step 2- Collect and collate information ‘ster the event manager decides upon which event to analyze he must completely gather all the information related to that particular event and collate it to start planning for the particular event. Step 3 - Organize the analysis meeting ‘The event manager must also make sure that he organizes regular meetings before the occurrence of the event. He can also tnvite external participants who might be having additional information about the event for the ‘necting, These participants can also suggest specific proposals for improvement ofthe event. Step 4- Set frameworks and rules for the analysis When the meeting is conducted for the purpose of analysis the event manager must make sure that he sets Certain rles for his meeting, The rules which are set by him must coincide with the main objective ofthe event. Further the discussion in the meeting must be to mainly focus in achieving of these objectives. Step 5 - Conduct the analysis the analysis is then conducted by the event manager to find out ifany problems are there and what kind of measures can be taken-to avoid them, Step 6- mplement changes and follow up During the course of the meeting ifthe event manager finds out that ifnecessary changes are to be made he can impalement those changes and follow up the same. ‘The event manager must also look into the following lds in order to avoid wnnecessary problems in his event. 4. Budget of the event - a particular budget must be framed for the event to make sure that expenses do not increase the budget planned for the particular event. 2. Aim of the event - each and every eventis done fora particular aim or purpose. The event manager must ‘make sure that he plans the event in such a way thatthe purpose of the event get fulfilled,3, Skilled employees- The event manager must make sure that the people who have been employed forthe particular event are well equipped and have the necessary skills to carry out that particular task, 4. Impact on society- The society has a great impact en the event which is going to be planned. Therefore the event manager must make sure that he plan the event in such a way that is as positive outcome ot the soctety Polices and procedures - Each and every eventis governed with wide range of policies and procedures. ‘The event manager must make sure that he takes all the required approvals from the government-betore starting the event. 5. 6, Avoiding risks - The event manager must make necessary arrangements for avoiding risks and ‘uncertainties in the event, he must take measures well in advance to overcome them. 7. Involvement of media - Media plays a very important role in event management. Media Is mainly responsible for publicizing the event tothe public at large. 8. Safety and security - No person would want to come to an unsafe atmosphere. Therefore the event ‘manager must take all safety measures well advance before the event. 9. Controlling cost - The event: manager must make a complete statement ofthe cash inflow and outflow, this will further help him in controlling the cost of his event. 10. Available competitors - The event manager must make sure that no other event clashes on the same date, when he has schedule his event. SWOT Analysis in Event Management Swotisa strategic planning tool used to identify and analyze the strengths, weaknesses, opportunities and threats involved in events. SWOT analysis can also be done on any organization, SWOT Analysis [Opportunities ‘rowing emer New mares Now aoausions New products and series Support rm inca autres Threats ising conto raw matelah Poor infasiructure Non derved icapselspect ports ~ ‘Strengths: ‘These are the attributes of the project/organization which are helpful in achieving project's objectives. For eg: experienced event team, high motivation level, excellent PR, good market share ete, Weaknesses: These are the attributes of the project/organization which are harmful in achieving project's objectives.Pi on en Example: social loafing, lack of funds, inexperienced event team, low energy level, lack of media and corporate contacts etc Opportunities: ‘These are those external factors which are helpful in achieving the project's objectives, Example: Little competition, favorable economic conditions, support from the local authoriti availability of the state of the art infrastructure ete Threats: ‘These are those external factors which are harmful in achieving the project's objectives. Example: High competition, little or no support from local authorities, bad weather, poor insrastructure, high lab our rate, unavailability of raw material etc. itis very important that we conduct SWOT analysis before developing an event plan to develop a strategy which maximizes the potential of strengths and opportunities of the project and atthe same time, minimizes the impact of the weaknesses and threats. BB. Score oF Events Whether it's holding a business conference, raising money for a charity, or putting on the mother of all parties, events are a cornerstone of the hospitality industry. ‘The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to mnarket themselves, business, marketing, hospitality, and many other skills and build business relationships, raise money or celebrate an achievement. Event Services ~ boat parties birthday creative events. award nights meetings Dg parties _ brand promotions conferences fashion shows — stage shows celebrity management _ anniversaries corporate road shows wedding . protects launch musicalao c es ‘The event industry is large and growing, offering employment and personal fulfilment in many different ways. The scale and diversity ofthe event marketplace means that there are excellent career prospects for qualified professionals ina variety of settings like: sport, music fashlon, arts, Dusiness, politics, education and charity sectors, all use events to achieve desire objective If anybody is looking to break into a job in event sector, Now exactly isthe right time to do it ei Online Event Management MH User Eriendly Social media er friendly orers e discounts integration ‘Keep data newsletter eC Y “y ¥ Sd te 2 | Keep things inan = Maintain a Custom orderly manner calendar invitations_ ® Make simple * = customizations: Event Succe! With the Indian economy opening up and throwing open Its doors to global MNCs, there has been asea change in the way large corporate houses do business. Bigger is increasingly becoming better, and wiho etter to manage their ambitious public-relations events than professionals who have the expertise ‘and resources of making every announcement, event big. Their scope includes these broad heads: = Corporate: High-level meetings, conferences, exhibitions, product launches, seminars or even employee. = So% ete, ts Celebrity Circuit: Celebrity shows, international artists shows, road shows, competitions and soclal-causes shows. samily functions particularly weddings, birthday celebrations, house-warming rituals «= Sports: Every kind of popular sport whether cricket or Formula One race = Cultural: This includes events which are cultural or are heritage, art based.Moni Et BB 10 Tees oF Evers Aneventisa product ora marketing offer customized for a specific client to satisfy a need, Different event categories offer different products that satisfy a variety of needs based on different levels. The events infrastructure and the core advantage or benefits attached with event categories are of at most Importance as it will reach for the brand building for the target audience, Glamour Conporate Charitable televised shedal artistic Events as products can be classified as follows based on the variations distinguishing the events, 1, Competitive Events: The competition between 2 or more individuals or teams is termed ‘as competitive events, it's a test of physical, mental strength and the talent. These are mass audience oriented and provide for the live telecasting of the events, ensuring increased scope for revenue generation. Example: football world cup, cricket IPL. 2, Corporate Events: Most event management companies rank corporate eventsas their topmost priority. They provide a great opportunity for exposure to the players, It includes conferences and corporate celebrations. a) Conferences- These are popular and Important business events. Everything about the event management of academic, medical and business conferences. b) Seminars- These are educational events for the training of managers and employees. They are offered by commercial or professional organizations. ©) Meetings- These are common business events in large companies, perfect to discuss ‘operational and financial strategies. 4d) Team building events-A key to develop and motivate teams in companies and divisions. It helps in fitcreasing coordination among employees working together. €) Trade shows-These are exhibitions where companies can present and demonstrate their latest products, £) Business dinners-It is a long-standing corporate tradition to conclude fiscal years, celebrate new milestones or to get in contact with key customers. These are very essential in building strong customer relationships. 2) Golf events- These events aim to acquire new customers, to increase customer loyalty or to motivate employees.Gites hi) Press conference-These are perfect business events to promote new products, launch marketing campaigns or to inform the shareholders and public about financial issues. Networking events-These are personal marketing galas. Such events are great ‘apportunities for contact establishment and personal marketing: }) Incentive travel-They are perfect to reward and to motivate employees or to increase customer loyalty and retention, Itis everything aboutincentive travel k) Opening ceremonies-Are held to start conventions, annual meetings and other events that last for two or more days. 1) Product aunches- They are critical for the successful market introduction of same products. A perfect product presentation might also increase the media coverage. 1m) Theme events-These are events that devote to a special topic, Popular events are casino nights or Halloween parties. Glamour Events: Includes celebrity appearance, music concerts, fashion shows and entertainment shows. Charitable events: Are those events which are fund raising for the welfare of the organization ‘and awareness creation for a worthy cause. It may be a sponsored events for raising funds for Gwareness towards Cancer, HIV etc, ot for the cause of health in villages and sponsor a child programs. 5. Brand - It refers to events organized by corporate companies. Televised - It refers to the events which can be watched world wide by all live 17. Sports - Refers to events which inclides all sport activities. 8 10. a 12. 13, Concept - Refers to events bored on certain concepts like virtual trade shows, Flash mobs, meet ups, concept social networking nights for professionals. . Hybrid - area great way to extend a meeting or event to virtual participants. ‘The Special events: Are the business events used by the corporation or business class to promote thelr image in order to get direct commercial gain, Mega launches of products by MNCs, AGM of Reliance or Tatas or film star Amitab Bachan inaugurates Shubh Jewelers ete. are the examples of this category. [Artistic Expressions: The exhibition of the artist talent as an entertainment to the target audience like concerts, singing, dance & theatre etc. Example: Idea Star singer, Dance India Dance seasons (DID) , Big Boss Exhibition: Presentation of goods and services at a common place or pre-decided location for the purpose of display and sale is known as exhibition. Exhibitions inelude trade shows, flower shows, fashion show ete Example ; Lalbagh flower show, Agr we grounds ;po,Auto Expo, ICE annual exhibition at Pa! Cultural Mela: The core concept involves round the mythological or religious significance which have traditional values attached to the particular community. Example: Pushkar Pair, Kota DusseraEr) ecording to Philip Kotler 'A market is considered to consist of all the existing and potential avymes sharing a particular need or want, who might be willing and able te engage in exchange Spatial that need or want. In view of events there are two types of customers who are involved namely: {a) Revenue Generating Customers Customers from where and whom the revenue is generated to the marketer Revenue Generating Customers are the customers ofthe event or firm from whom and where qhecrganizer orevent marketer receives money for organizing the event. They are mainly of wo categortes-the customers who requlre events for marketing their communications(preduet/ ‘rand -or the customers are the target audience themselves. ‘The target audience Is the ultimate customer of the event who actually participate in the reat it the event isa ticketed one all those who buy tickets and invitees wil form the target sv tence. Direct revenue is generated through these events while the special invitees are the erect rovenue earners because the clients pay for their passes, while the clients depend on the indirect revenue earners for the word of mouth publicity. (b) Non Revenue Generating Customers Non Revenue Generating Customers are those who help through the positive word of mouth publi, br do not generate the monetary benefit to the organizers ofthe event. The People in this category are as well the customers in event market. Example: Influencer, media advertising agencies, Regulatory bodies of governmentad agencies. Examples for different types of Events Corporate Events + Seminars + Conferences Trade Shows + Executive + Retreats Incentive Programs + Appreciation Events/Awards «+ Programs/Employee Recognition + Product Launch Social Events = Weddings + Birthdays: + Anniversary Bar/Bat = Mitzvahs + Baby/Bridal Showers + Retirement Parties + Funerals + Pageants + Reunions + GraduationNon Profit + Fundraisers + Silent Auctions + Car Washes, Walks Sports Events Mega/Hallmark Events + Olympics + Worlds Fair + Mardi Gras + Calgary Stampede Festivals + ‘Thai Festivals Film Festival Medieval Fair Food Festivals (Taste of Chicago) Parade + Macy's Thanksgiving = Rose Parade + Mardi + Gras Pride Sports Events + Superbowl Football + The Masters Golf + Fundraising Sports Events + World Cup ‘Wimbledon Tennis Major League Baseball Basketball Marathons Civie/Political Events + Town/City /State/Country anniversary + Rallies + G8 Summit + Papal tours Inaugurations VIP Visits Royal Weddings Political party conventions Arts/Entertainment + Artexhibitions + Award shows Music concerts Dance showsBoni of Queensland. £00 very busy people fora swo-day conference that included a gota dinner. Bonk of Queensland isa large, privately owned Australian bank and one of the oldest financial institutions én (Queensland. The challenge: The challenge was to find a location that was not in a major city but could take up c0 400 people for a two-day conference that included a larye trade exhitition, gaa dinners and 250+ accommodation rooms. The elent bref also meant that the location had to be in Queensland, thus minimizing distance and traveling time far 70% of the dolegates. How It played out: The meetings consisted of « mixture of seminars, addresses by invited quest speakers, a trade show that featured 35 trade stands, welcome drinks and gala dinners, and « post-event go tournament. The organizationai logistics inctuded the careful co-ordination of fying all attendees im from vartous points around Australia, as well as choosing guest speokers, theming of events, among other ‘components. We worked with the executive team on creating @ theme for each canference that flawed through the website HOT Events created, all communication as well as an app for delegates, speakers exhibitors and sponsors could use on site. We also managed the audio-visual ond sound aspects a well as other components for the duration of the meeting, ensuring that the entire event ran smoathy Result: Planning and careful logistics underpinned by a strong client relationship consistently delivered a smooth operation and creative event, going beyand expectations of attendees each year "Source: Event planetere ‘Use of evens asa marketing communication tol not only take care ofthe problems associated with traditional media but also offer certain advantages because of which events are gaining importance aver them, Some of the advantages are detailed below: 1. vents have the ability to bring together sharply defined participants since the capacity fora particular ‘event is usually limited, A specific no, ofthe target audience could be invited of enticed to buy tickets for a show especially created fora particular profile ofthe target audience, 2, Since the audience is actively targeted, the option of control reach can be exercised and Ideal audience for narrow-casting of information can be gathered. This leads to lowering of the media networking budgets and focused communication with the specially gathered audience, ‘The audience that has been specially invited invariably is an ideal audience. 3. An event carried out professionally and cleanly is invariably a memorable experience. The word-of- mouth publicity that this generates is an advantage that lingers on a long time after the events actually been carried out. This provides an advantage of higher brand recall t the client 4. The involvement of all the senses in experiencing the event is one of the greatest advantages that events can offer: Events can be designed such that the audience is actively involved in every part of the event and made to feel good. Thus, events as a live media offer a certain amount of immediacy to the experience - of being there while it's happening. For the audience, itis undoubtedly a thrilling situation, 5. Live media also enables interactive communication. Live media scores over conventional advertising in terms of reach, impact and tangible immediacy of measurement. Live media ‘communication is a complete sensual experience as compared to a press advertisement or ‘TV/Radio commercial. This is so because of press ad is basically a flat piece of paper and a commercial isjust an audiovisual experience. The high recall value of live media communication is also a major factor. 6, No other media can boast of the ability to provide such massive collection of feed back instantly as events. Being a live media, itis possible to feel and deduce the reactions of the audience to the aim or objective that the event was conceived for. 7, Easily customizable nature of events, mean that specific traits of the local inhabitants can be incorporated in the big picture to ensure that the event is socially and culturally in tune with, the local culture. Thus, the localization of events is very easy. 8, The advantage in terms of post-event publicity that events can offer over and above the paid or bartered media is the benefit associated with reports of the event in the newspaper and news ton the electronic media. For such reports there is no extra cost to be borne ~ neither by the sponsor nor by the event organizer. This is a double edged sword because, in case the event is, not up to the mark or is dogged by controversies, then the same is also reported impartially. 9, ‘The conversion of good events into television software for future use either by the sponsors for the commercials or by media house for programming is also a unique benefit that events offer. Such software become products by themselves and can be used profitability in the future.Tvenls that are predestined, require but little management. They manage themselves. They slip into place while we sleep, and suddenly we are aware that the thing we fear to attempt, is already. accomplished. Amelia Barr Background: Appointed an official travel agent forthe Rugby World Cup 2011. ‘he work included managing official programmes for « number of major sponsors such as MasterCard, DHL, blackterry and DB Breweries. How it played out: ‘The main job was to give all our Rugby World Cup 2011 clients the best possible expertence of New Zealand, It nus ensured that everything went smoothly, from their acrival at ehe airport, attendance at games and a wide vorety of cultura! and dining experiences, as well as eing safely delivered back to the airport in time for their carn fights home. Challenges: HOT Events had won the rights to manage atthe Rusthy World Cup 2011 in October 2010. On 4 September 2020, Ciistehurch had experienced a large 7.1 magnitude earthquake. A more devastating earthquake on 22 Febraty 2011 destrayed the city and meant our teams were not abe to operate from our city-based offices: This meant they had to replace all packages booked for Christchurch with packayes at other venues aeross New Zealand. Many HOT Events team members had lost homes and a number of people were relocated to Auckland, where they uere able to successfully assist al clients with alternate activities and accommodation.ttn Results: Despite the lange numbers the HOT Events teams were working with, all went without a hitch. The tournament ‘openedian 4 September and ran until 23 Octaher 2011. During this time, they provided more than 4,500 individual ‘coach transfers, 20,000 room nights, 15,000 dining experiences and 10,000 sightseeing trips for in excess of 5,000 peop. In addition, we were responsible for corporate hospitality and suites at Eden Par, co-ordinating these clients with che sponsors activation programmes. We assisted a number of the sponsors at Eden Park with promotional activites for Rugby World Cp worldwide partner DHL Express, among others, and co-ordinate’ BlackBerry giveaways viaa radio show. * Source: Event Planet [BB 1.13 Key Davers oF Event Manace ‘The key drivers in the growth of event management companies in India are: = Growth in consumer spending and disposable income. = Increase in below the line promotion among establishments. = Rising need of organized and structured event. = Rise in the number of institutions offering course/specialization in event management, [BE 1.14 Staces in Event Manacement ‘The process of event management must be carried outin a proper manner in order to ensure smooth functioning of all the activities in the right way. The following are the five steps which have to be followed by every event manager in order to make his event a grand success: 1, Research - The event manager must do proper research in al the field in order to make sure that he does not miss out on any data and his event turns out to be a grand and successful one. Each and every event is conducted for a particular aim or purpose; the event manager must make complete research on this and plan accordingly. 2. Design - after the event manager has done complete research on the fields, based on the available information he should design his event, Designing includes selecting the right theme for the event which is going to be conducted. 3, Planning an event unplanned will defintely not be a successful one, Proper planning must be Gone by the event manager well in advance about how he is going to carry out all the activities of the event. The event manager can do everything by himself or even appoint skilled people for respective jabs. He must also to plan for uncertainties which can occur in the course of the event and take necessary measures well in advance. 4. Coordination - any work when done ina group willbe faster and much more accurate. ON the day ofthe event, the event manager must make sure that al the things are going in the right ‘manner in che way he has planned it. He must make sure that all the people are coordinating, ‘with each other and doing the respective works. 5. Evaluation - after the event is done the event manager must make a complete evaluation, in the sense he has to check completely whether or not the event took place in the same manner as it was decided, iFnot he has to note down all the point to make sure that the same does not repeat in future[1-15 Decision Maxens in Evenr Manacement Decision makers may include the organization's president, CEO, Executive Director, Chairman of the Board, Corporate Officer, and certain Departmental Heads. They sit together, condutct brainstorming and come out with crucial decisions relating to even a minute issue while planning the event. Decision makers are the true event managers as the rest of the group, who executive the tasks are the event organizers. Their responsibility is up to making the plans and assigning the tasks. The rest of the vworkis handled by the different organizers. Functions of A Decision Maker > Collecting the facts and guidelines of the event from the client > Designing the event flow > Preparinga marketing and promotional strategy > Preparing the budget for the event > Preparation ofa marketing strategy > Development of the projects > Selecting skilled people to carry out event activities. ‘Communicating regularly about the event to people involved Y v Maintaining good relationships with the customers > Bringing in coordination in the team > Motivating the employees of the team. Decision makers involved in events are- 41) Event Manager/Event Planner He has following responsibilities: 1. Hels responsible for planning and producing the whale event. 2. Hels responsible for procurement management and resource management, 3, He formulates, prepares and implement risk management plan (risks related to event planning and production). 2) Event Coordinator He is responsible for coordinating with all event professionals and ensures that business operations are efficient and effective. 3) Information Manager He has following responsibilities; 1. He manages the information acquired through different sources.9 5) 9 2. He Is responsible for the documentation of all business operations carried out pre-event, atevent and post-event. 3, He maintains database of service providers, delegates, guests, organizers, sponsots, partners, clients, target audience, media people and various govt. departments officials. 4. He formulates, prepares and implements the risk management plan, (risks related to information management like loss of data) Logistic Manager He has following responsibilities: 1, Responsible for custom clearances and other clearances. 2. Responsible for warehousing of cargo 3, Cargo Insurance 4. He is expected to move goods and merchandise from one destination to the other in the most efficient manner He is responsible for procurement management and resource management, 6. He formulates, prepares and Implements the risk management plan. (risks related to logistic management like cargo theft etc.) Security Manager He has following responsibilities: 1. He is responsible for formulating, preparing and implementing the security plan and strategies. ie. how to protect delegates, guests, service providers, organizers, sponsors, partners, clients, target audience, goods and merchandise etc. He does procurement management and resource management. He formulates, prepares and implements the risk management plan. (risks related to security like stampede, brawl etc) Infrastructure Manager He has following responsibilities: 1, He does procurement management and resource management. 2, He is responsible for setting up and dismantling the infrastructure for the whole event ike: a, Construction of boundary walls, entrance and exit gates, driveways, walkways and parking lots b. Construction of AC/Non AC hangers/ halls, seating arrangement, stage design/ set up. c. Construction of green rooms, staff rooms, storage rooms, power rooms, toilets, sewage systems, stalls, counters, booths and kiosks. 4, He is responsible for setting up electricity, water and phone connections, e. He is responsible for conservancy (ie. cleanliness). 3, He formulates, prepares and implements the risk management plan. (risks related to infrastructure management like sudden shortage of workers, materials, power failure etc)1 a) 9 10) ime Event Administrator He has the following Responsibilities: 1. Arrive to load in and load out location on time and prepared to work. 2. Arrive to the event in time for the first staff meeting. Responsible for knowing when and where this meeting occurs. 3, Become familiar with and follow the schedule accordingly. Bring up any concerns with the workshop flow director. 4, Be prepared to perform all counselor duties- night checl-in, participant bonding, clean up, ete Be prepared to help in any and all aspects of the eamp- production, wellness, story, low management, or teaching, 6. Be prepared to take part in the Adventure Game. 7. Adhere to the Rules and Responsibilities during all times of the event. Volunteers He has the following Responsibilities: 1, Arcive to load in and load out location on time and prepared to wark. 2. Arrive to the event in time for the first staff meeting. Responsible for knowing when and ‘where this meeting occurs. 3, Become familiar with and follow the schedule accordingly. Bring up any concerns with the workshop flow director 4, Be prepared to perform all counselor duties- night check-in, participant bonding, clean up, etc. 5. Be prepared to help in any and all aspects of the eamp- production, wellness, story, low ‘management, or teaching, 6, Be prepared to take part in the Adventure Game. 7. Adhere to the Rules and Responsibilities during all times of the event. Games planner He has the following Responsibilities 1. Make sure that Games if played any must be safe and secure. 2. See to it that games played must not hurt the interest of the players. 3, Must be related to the event. 4, Must be interesting. Event director He has the following Responsibilities 1. Recruit and convene a bid committee 2. Recruit and convene an organizing committee 3, Plan and oversee the recruitment and training of all human resources required to organize and conduct the event, Develop an event management plan, Represent the event in dealings with outside parties. Develop policies. | Monitor the progress ofthe planning and organization of event tasks.