Atlas &

Minkus
MARKE T I NG PROPOS A L

PROPOSED BY DATE
William Sputnik 25 February 2019

WWW.ATLASANDMINKUS.COM
Breakdown
ATLAS & MINKUS PROPOSAL

I. Executive Summary
An executive summary, or management summary, is a short document or
section of a document, produced for business purposes, that summarizes a
longer report or proposal or a group of related reports in such a way that
readers can rapidly become acquainted with a large body of material without
having to read it all. 

II. Business Overview

An executive summary differs from an abstract in that an abstract will usually be
shorter and is intended to provide a neutral overview or orientation rather than
being a condensed version of the full document.

III. Target Market

Executive summaries are important as a communication tool in both academia
and business. For example, Texas A&M University states that "An executive
summary is an initial interaction between the writers of the report and their
target readers: decision makers, potential customers, and/or peers. A

IV. Goals
It has been said that, by providing an easy digest of an often complex matter, an
executive summary can lead policy makers and others to overlook important
issues.

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