BANDUNG MAKUTA

COMPETITIVE
INTELLIGENCE
Chapter : Competitor Index Rating
 POINT OF VIEW
What is Competitive Intelligence

Competitive Intelligence

Function of Intelligence

How Does CI Improve Business Performance

Competitive Intelligence Process

Common Methods & Models Used in CI

Competitor Index Rating Meaning

Competitor Index Rating Result 5 Brand

 WHAT IS COMPETITIVE
INTELLIGENCE
competitive intelligence It is a systematic

process to collect, analyze, manage and

share accurate, reliable, relevant, specific,

timely information that is closely related to

customers, products, competitors and also

the market. This information can then

influence the company's plans, strategic

decisions, and also operations.

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Competitive intelligence
 FUNCTION OF
INTELLIGENCE

01 02 03 04
Collect upgrade Produce much Disseminate
information available required insight reports to
form both information to and proposition decision
primary and intelligence markersfor
secondary using the effectual
sources analytical leverage
capability
How Does CI Improve
Business Performance

Lessens Cost

Boosts sales

Captures alliance Opportunities

Discover gainful acquisition
prospect
clamps down on competitors
porfit and sales
enhances defensive strategies

Improves organizational agility

Achieve the first class status

for higher prices
Provides leverage for
outwitting performance barriers
Competitive Intelligence
Process
COMMON METHODS &
MODELS USE IN CI
Porters Five

SWOT Analysis

TOWS Analysis

VRIO Analysis

STEEP Analysis

Value Chain Analysis

USP Analysis

Core Competence Analysis

Competitor Index Rating Analysis

Strategic Group MAP

Financial Ratio Analysis

 COMPE TITOR IND EX
RAT ING ME ANING
Understanding your
The Competitor Ranking
competitive strengths and Calculator allows you to
weaknesses is a prerequisite rate your offering against

for developing a winning the offers of up to five

major competitors.
marketing strategy.

Competitors can be Bar graphs and radars are

judged on the most generated automatically

important factors in based on rating input.
purchasing decisions.

The rating is then adjusted The weighted rating is

based on the level of calculated automatically
importance/weight you give and a bar graph and radar

to each factor in the are generated.

purchasing decision

The Total Adjusted

The Total Competitive
Competitive Score is also
Score is also calculated
calculated and a
and the corresponding
corresponding Bar Graph is
Bar Chart is generated.
created.
 If you keep competing with
others, you don't get better, but if
you keep competing with yourself,
you get better.

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