ENFOQUE AL DIAGNÓSTICO DEL COMPLEJO DE MARKETING DE EMPRESA

INDUSTRIAL

MARÍA ANDREA MORENO GÓMEZ

SERVICIO NACIONAL DE APRENDIZAJE – SENA

NEGOCIACIÓN INTERNACIONAL

LA CALERA, CUNDINAMARCA

2021
APPROACH TO THE DIAGNOSIS OF THE INDUSTRIAL COMPANY MARKETING

COMPLEX

The students Tatiana Maksimova, Elena Shapran Volodymyr Dal from the National

University of Eastern Ukraine, in Lugansk express that the importance of diagnosis in all

economic activities of companies in their country. In addition, they explain that in Ukraine

there is not much research on the company's diagnostic activity approaches because its

main interest in scientific work is to determine the current state of economic issues to give

administrative staff packages containing recommendations and processes that aim to

improve the outcomes of organizations.

What proposes the diagnosis of the marketing complex from which it knows the

complexity of the economic activities of the company and analyzes the state and

properties of marketing that seeks ways to increase the demand for a product within the

market, which generates the development of recommendations regarding the

improvement of this state.