Learning Activity B:

Instructions: Choose an existing consumer product or service that you would

like to market. Use the SWOT Analysis Table below to identify the strengths,
weaknesses, or threats relative to the product that you plan to market. The
SWOT analysis lets you focus on specific areas and discover actions that can
help build on strengths, minimize or eliminate weaknesses, maximize
opportunities, and deal with threats.
SWOT Analysis
Date of Analysis: _____________
Name of Item to be Analyzed:_________________________________________
Internal Analysis
Strength Ideas for building upon these strengths

Weaknesses Ideas for minimizing or strengthening

these weaknesses

External Analysis
Opportunities Ideas for investigating or taking
advantage of these opportunities

Threats Ideas for minimizing or overcoming

these threats