Department of Business Administration

College of Business and Management

CENTRAL MINDANAO UNIVERSITY

COURSE SYLLABUS IN CBM 51

(Strategic Management)
1st semester, S.Y. 2020-2021

Prepared by:

TRACY VAN H. TANGONAN

Date: July 24, 2020

Reviewed by:

JANE O. MAGDADARO, MBE

Chair, Department of Business Administration
Date: July 24, 2020

Approved by:
DARY JANE A. CABALLERO, DM
Dean, College of Business and Management
Date: July 24, 2020

Revised: July 24, 2020

Page 1 of 8
VISION MISSION

A leading ASEAN University actively committed to To advance the frontier of knowledge through internationalization of education and equitable access to quality
the total development of people for a globally instruction, research, extension, and production for economic prosperity, moral integrity, social and cultural
sustainable environment and humane society. sensitivity, and environmental consciousness through equitable access to quality instruction, research,
extension, and production.
COLLEGE GOALS
a. Produce globally competent and ethical professionals in the field of accountancy, business administration, and office administration
b. Conduct research, development, and extension programs that enhance efficiency and productivity geared towards global quality standards
c. Strengthen linkages with industry, government, non-government organizations, and other institutions to widen the avenue for the college’s
academic and non-academic activities.

PROGRAM INFORMATION

Name of Program : Bachelor of Science in Office Administration

CHED CMO Reference : CMO No.19, series 2017
BOR Approval : BOR No. 10, series 2018

Page 2 of 8
 Program
Educational
PROGRAM OUTCOMES Objectives
1 2 3
A Articulate and discuss the latest developments in the specific field of practice.   
B Effective communicate orally and in writing using both English and Filipino.   
C Work effectively and independently in multi-disciplinary and multi-cultural teams.   
D Act in recognition of professional, social, and ethical responsibility.   
E Preserve and promote “Filipino historical and cultural heritage” (based on RA 7722)
F Perform the functions of management such as planning, organizing, staffing, directing, leading, and controlling.   
G Apply the basic concepts that underlie each of the functional areas in business (marketing, finance, human resources   
management, production and operations management, information technology, and strategic management) and employ these
concepts in various business situations.
H Select the proper decision-making tools critically, analytically, and creatively solve problems and drive results.   
I Express oneself clearly and communicate effectively with stakeholders both oral and written forms.   
J Apply information and communication technology (ICT) skills as required by the business environment.
K Work effectively with other stakeholders and manage conflict in the workplace.
L Plan and implement business related activities.   
M Demonstrate corporate citizenship and social responsibility.   
N Exercise high personal moral and moral standards.   
O Analyze the business environment for strategic direction.   
P Prepare operational plans.   
Q Innovate business ideas based on emerging industry.   
R Manage a strategic business unit for economic sustainability.   
S Conduct business research

COURSE INFORMATION
Course Name Strategic Management Course Code CBM 51
Pre-requisite Subject N/A Course Credit 3 units
Course Description
The course emphasizes the value and process of strategic management. In addition to familiarizing students with new subject matter, students are
expected to integrate and apply their prior learning to strategic decision making in organizations. The strategic management course is designed to
explore an organization’s vision, mission, examine principles, techniques and models of organizational and environmental analysis, discuss the theory
Page 3 of 8
and practice of strategy formulation and implementation.
Course Learning Outcomes Program Outcomes Code
a b c d e f g h i j k l m n o p q r s
Program Outcomes (PO) addressed by the course L P P P O L L P P P P P P L P O
Program Outcomes addressed by the Course Outcomes: Program Outcomes Code
After completing this course, the student must be able to perform the following COs: a b c d e f g h i j k l m n o p q r s
1. Identify key issues, analyse available information, and select appropriate strategies and articulate L P P P O L L P P P P P P L P O
reasons for choosing a specific strategy.
2. Identify how companies create and sustain competitive advantage by recognizing the key determinants L P P P O L L P P P P P P L P O
for business success.
3. Understand the strategic management process and articulate major steps in each area. L P P P O L L P P P P P P L P O
4. Develop the habit of staying current on the latest economic news and the impact on business L P P P O L L P P P P P P L P O
performance
5. Develop personal reflective skills, decision making skills and teamwork skills L P P P O L L P P P P P P L P O
6. Evaluate the role of strategy in national development L P P P O L L P P P P P P L P O
7. Become proficient in the case method of analysis to assess a company’s performance and provide L P P P O L L P P P P P P L P O
recommendations
8. Write a strategic plan for a company focusing on providing recommendations to increase performance L P P P O L L P P P P P P L P O
and build sustainable competitive advantage
9. Present the strategic plan articulately and persuasively. L P P P O L L P P P P P P L P O
10. Advocate moral and ethical standards in business operations L P P P O L L P P P P P P L P O
*Level: L- Learning P – Practice O - Opportunity

FLEXIBLE LEARNING PLAN

Course Teaching and Learning
Time References/
Learning Learning Activities Assessment
Allotment Intended Learning Outcomes (ILOs) Supplementary
Outcome Content/Topics Teaching Learning Tasks
(Week) Reading
s (CLOs) Activities Activities
 Course orientation  Virtual  Question &
CMU VMGO, Course Discussion Answer
1 week Overview, Academic N/A CBM51 Syllabus
via FB  Discussion
Policies Class group Threads
1 week CO1  Reality of Dynamism  Question & 1
CO2  Define Strategic Management  Hypercompetition  Virtual Answer  Reflective 2
CO3  Identify the components of strategic management  Strategic Management Discussion  Oral Essay*
CO4 process and its outcomes. process via FB Discourse
CO5  Explain the meaning of strategic planning.  The Need for Strategic Class group  Discussion  Personal
CO6
Page 4 of 8
  Compare organization climate and Vision &
organizational culture planning Mission
 Assigned
 Organizational VMGO Statements
Reading Threads
 Values & Value
System *with rubrics

 Virtual
Discussion  Question &
 Environmental via FB
CO1  Analyze and evaluate the External environment Answer
Scanning Class 1
CO2  Identify external forces that may prove  Oral Written
2 weeks  PESTLE forces group 2
CO3 beneficial or detrimental to an organization Discourse Exam
CO4  Porter’s five forces 3
 Assess challenges in the external environment  Discussion
model  Assigned
Reading Threads

 Virtual
 The internal
Discussion  Question & Written
environment
via FB
CO1  Analyze and evaluate the internal environment (Government, Culture, Answer Exam
Class
CO2  Identify external forces that may prove stakeholder,  Oral 1
2 weeks group
CO3 beneficial or detrimental to an organization Competitors, Discourse Industry 2
CO4  Assess challenges in the internal environment Customers, Suppliers Discussion Analysis
 Assigned
and Community) Threads (SWOT)
Reading

MIDTERM WEEK

 Virtual  Question &

CO1  Analyze different performance metrics Discussion Answer
 Problem
CO2  Explain the importance of efficiency and  Profitability Measures via FB  Discussion 1
2 weeks solving/
CO3 productivity performance  Liquidity measures Class Threads 2
CO10 Mini Case
 Evaluate liquidity measures group  Sharing of
Ideas

 Virtual Class
 understand the beginnings of strategy presentation/
 Virtual  Written
CO1  analyze strategy from a deeper and broader Group
 the strategy timeline Discussion Exam
CO2 perspective Reporting
 strategy as a concept via FB  Online 1
1 week CO3  analyze in what ways are people considered as  Discussion
and tool Class Video 2
CO4 strategy Threads
 people as strategy group Critique*
 evaluate strategy as both a learning and a  Q&A
mindset  Sharing of
Ideas
Page 5 of 8
  Understand different parts of case analysis  Conducting Case  Virtual
CO7 Question &
 Analyze and prepare a given case Analysis Discussion
CO8 Answer Case 1
3 Weeks  Develop a strategic analysis paper  Contents of Case via FB
CO9 Analysis
CO10  Analyze cases according to formant Analysis Class
group Group Work
 Present case analysis paper

FINAL TERM WEEK

No. RESOURCE MATERIAL

Online: Google Meet, FB Social Learning Group, FB Messenger, 3. Instructional Materials: Book, E-Book, PDF Files
1
YouTube
2 Offline: Microsoft Office Tools 4. Laptop, DSLR, Smartphone
No. LIST OF REFERENCES
1 Young, Felina C. (2015). Strategic Management, Rex Book Store Inc. (RBSI)
2 Dess, G. G., Lumpkin, G. T., Eisner, A. B. 2007. Strategic Management: Creating Competitive Advantages, McGraw-Hill/Irwin
3 Porter, M. E. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors (1st ed.). Free Press.
SUPPLEMENTARY READINGS
Gluck, F. W., Kaufman, S. P., & Walleck, S. A. (2014, August 1). Strategic Management for Competitive Advantage. Harvard Business Review.
A.
https://hbr.org/1980/07/strategic-management-for-competitive-advantage
Kenny, G. (2018, August 7). 6 Steps to Make Your Strategic Plan Really Strategic. Harvard Business Review. https://hbr.org/2018/08/6-steps-to-make-your-
B.
strategic-plan-really-strategic
Vermeulen, F. (2018, May 14). Many Strategies Fail Because They’re Not Actually Strategies. Harvard Business Review. https://hbr.org/2017/11/many-
C.
strategies-fail-because-theyre-not-actually-strategies

Evaluation Guide and Grading System

Weight in Minimum Average for
COs Assessment Tasks Target and Standards
Percent Satisfactory Rating
Attendance (Synchronous and Asynchronous-Submissions) 5
70% of students got at least 50%
CO 1-6 Class Standing (Exam, Essay, Discussion Threads) 55 50%
rating
Midterm Exam 40
Midterm Grade 100%
Attendance (Synchronous and Asynchronous-Submission) 5
70% of students got at least 50%
CO 7-10 Class Standing (Case, Written exam, Essay, Discussion Threads) 55 50%
rating
Final Exam 40
Final-term Grade 100%
TOTAL 100%
Passing Percentage 50%

Breakdown of assessment task weights per term:

Page 6 of 8
 Attendance (Synchronous and Asynchronous-Submissions) =05%
Class Standing =55%
Term Exam =40%
100%
The final grade will be computed as shown below:
A. Computation of Term Grade (%): Term Grade (MTG or FTG) = (1/3) [Laboratory Term Grade (MTG or FTG)] + (2/3) [Lecture Term Grade (MTG or FTG)]
B. Computation of Final Grade (%): Final Grade (FG) = (1/3) [ Midterm Grade (MTG)] + (2/3) [Final Term Grade (FTG)]

The final grades will correspond to the weighted average scores shown below:

Range
94-100
88-93
82-87
76-81
70-75
64-69
58-63
52-57
50-51
30-49
29-below
Incomplete
Grade
1.0
1.25
1.50
1.75
2.0
2.25
2.50
2.75
3.0
4.0 (removal)
5.0
INC

Page 7 of 8
Preparation and Review

Name
Signature
Date Signed

Prepared by
TRACY VAN H. TANGONAN
Faculty, Department of Business Administration

Reviewed by
Jane O. Magdadaro, MBE

Chair, Department of Business Administration

Approval

Approved by:
Daryl Jane A. Caballero, DM

Dean

Page 8 of 8