® Date: geste Terms FBN 1. Stategy.....ehd. goal plan..wikh..a ete time. pesiod.. z 20 vnilS. AC. in_2hes 2. Core compestencies.:.c0.pattigule n..€0:.n18...9.000..a4...Somelbing.- Peckievlor Cope bility. Nok.necesserily...Uigue...Ex-.Matedon.—.9¢00.¢.vality. pens. Manvilactoiing.fecihkes...Linke. Monkey. also..heve. these B.Distinchive competencies : niger. to.one_ce Unigue.in. Sodussey (use), Ex- Auilied wonkars.,elhcdenry.on.waste..reduedion. =. Madedon.® Pacticulen. employee_hes_mantlertored.4 lasting ye lang 22a." Maal, relaled wb. human...3swrres &..€esources . A_wnigvecesomee..efheient..manviocluiag.plocess...uia. techno layy: 41. .Compehitwe... Aelverologe.. Valve. choin.:.Skp.by..Step..walve..¢.neetdou... L...RM_ suppli¢.e. 2... Manutectrerd.— Comeny Fecrceel...Cove. & dio tineh re. Compolenies B..Whole sellers | DISAB VEOLS oneness Retellers aoe e—ostomer trcused. bs Cush omees....=. Bad. prcued gives..comped hve. advantage... 1. Alter Bale. Service. c = = e = =a b e + _Unigve..won, ter.=. Diss. Comp......... Ex-.Pormbouse. Buse: Comp.cdv...heathy. + Pen..lask.S.yr-=.Comp-odv- burgers, Price...can. bea eee 2 eee lowest priein.raxd: Walmnark.Jawesh...peice. MUL posthicing. 2. — Distdbution.channe. _Steing brand... Apale.. ee 2 Sea ae GET REAL PRODUCTDate: F BN 5. Fblechveress.... haw well.end goal.is attcined 6... Pi A deny. .hous..wel...nesourees ero. Useel (without tostoje £ lead tine’) Exe Faiah.with.an A>. A ochiwed > Fhlechive. 2.0..unibs..AC.Jn.... 8.5... Achieved —>." S.uniis.ot AM fon, 20 units. AL > Sengumed 5 Ethcwny Taning.less.ime...jb.... alo... ePhicienty.. Level. of Akralegic... Managemen + | a. Conpo.rtle.. teve.l. (Ced—> tp level decision regarding Jong +m diree dion 2. QOS OOS 5.oot. (Mut heod) Pre deve] decision Megording 4 produck 1 3..Pue onal... Arseny. pe 2operrhinal ochvities Focused 0% implementation . Cx: HP-< open pasate chuning fecllily In kenya. Alte ta, long erm dicec 10... NYO..AS.14..COmmiIISs j45 opecatin Firsb Hme. This 15. Ao Cbe. OBC StAIeg y+ : ep. tor..prolessienol. Ja very a, A pothevlor product. OL stralegy Brg iraard to. cnale.Laplop, mice Ou. to. target CuSbimar., eseuad m9 manvkehure.te... Pl Arlrategy. su z o @xpond) He Maleysion mms» _ Aswisition* Ro bote.Depl....8b ini ol darge? market hice HR abovt...Als...PL.. Valua bom,.Pund..reising’ Seri Bace. PL Nead.of.1ed Bin. BL...Date: Sep in Abralent planning & Implementation . FBN Business, Moodle] Mission,.Mision Swot: Execnal L Taleraet Aoalysis, ~ Gnd. 3 level. of. Atesig.y + wendy meek Comeurcabon Formal mehanian whore jab ..disth buted..evealy..alerg..Corpo..hierert. hy.» 2 m1--plore ment, Gy. Remit. Uarpic..aggressie., obdribotion. Atrakegies» Fales..meu dablets ith® +0. customers... Younry..demo.m...1gnores....lend leis, Ode Ms L0oKS..of.. leat lees, (Fries past’ Sos tke. attoptence ol. Wks tat Aralegy. Ths. Into. Gop. louse [Non decision, maker)... 2 ¢ & rE é F ; f : : E : zt z t t bock.t.brond these (80)... eelsion marard) s came class, feadberte...leap Baie sal: Auton ble. Fades: we a GET REAL PRODUCTDate: Bias in SDM (Stolegie Decision. Maung) FBN L.Cognitive Bias... Processing. the same into. ditlerently becavse of dwg HEL mental... precesess.. Ore =.0.ne.. ae NSu best w.ni.in..BD..¢.2. guoli ty of fee. menaberd,.Eitocampevs deh. Bola. hos clillecenk mental._process of. thinking. Crowe 2 Herelsarne. Gol g digg Mansgerlaaed 05 81s « raul lender, Workiag.ia.leam..ceguires bots -1o.have....Similar.mente| etecess thintei a9. oe. dhe_.Bame....perspective... Asking. followup guerton | Why Catt best Jn. deran.od....US6ge.g.validy. as “gern ort pessoral expeciente. 2. Prior. hypothesis. bias...leHing..a.past experience ccdie fosvre. encountens...2t:. Stk. iatrothe. Trea sgenden appleaching .%..C.0 Hesiiahien-4nagligence..foskp dietakrg..present behaviour ¢ chon: Howe ver,..con bo positiv..p&..overloate. nagertive Aspe.td.s &. beoome Core leas. Ditlerkly abled. people. nansl.ovecloaved...Ne} considered produchive. fn. Tago GMC. boing..run..by.dhem:.AMiek, celery of.tood., B.Fscalabing..Commitment Sias...Oveca tech ment -b..2.10at..Case,..Fxs.Josk Yeihalive,.p.aect..oa.ssusiness. Be Son.of..Pron...fuces sof. Pron business... Yov. cite. being .yroomad.26].CFO Hobby card. Abread..stuoy.& won kxp. Greateally. taken. oven. Boarck meehag.obert..newv..product. foc. Pram. .BFL Ljakredue..cork. bound agreed te....5et...up.-assembly..line. MKt. is. Pot. . buying. it..o8 bread. percep ten. Aain_Dne..uith..Sfendond.Cae. Salem clrep..&...1088€% 0» Arbep.cavr..fing, But the fda ts. Still. pushed. clowds judgement:SF Ec - e ec e a - e eS = = Date: FBN 4 Reasoniry by aralosy bias’. Oversimplilying a complicaled Seladbion Problem to Seve fece. Fr condullamy cose: MD ol Prin RIL Major mkt. Good xpin mi) held. Moe! vith Cfo abet TPo issve.BDemblound about TPo.But he avn! bothic fy clomly & otedos fhe Knew abut Tia.to Save reputation Lfoce. Proslimis not being Priore20d br rt poten. Fallout will 5¢ on CEO eerreet of, Gonaceil, coneancua/ slertotypes. 5. Representative bos (male £ 4emale AraciKeral yob roles) * Prodomi natee! Perce pon 2% sone tin). perception. \Wamem..more open £ ~a)abive . Macy more ougoicg B focuted. on. Ppretbeal on. Kelel ona coon Wed &. Tiesien of contro)’. fests, all. under.contro|. bolts nol. £e- Donclel trump & U8. Rambling abou? 2ccoledes.» Employ abity of rine® €¢oloun Il homeless. ese. ‘ . — Zoltd by thintsing trom dillermn... perspechve.« — feedbork josp trom Suboreinales..C Being 90.910. level) . easily F Avcilobiy Err!) belieing the. #hings..dafoot. of.your.eyer. Aine! rot Cwnsidé ting the Hirys Hhak is. not, xf 3 be. of. denpli eel . Ex. lolerottien vith Ney Rich, enviiamentetound.nso- Grrstesteing the ‘wove inside. £ in, feality. Tnsteneas ol. doing Pete |Fal. jow & serased Hriton & family, Bezzed) reat L hyn pronto 4900) © Aste rote plort hosed treat GRE REAL PRODUCT©o ree. oe ORT Walmart: FBN _Sepply. Chet. customen..erwice..low artciag Date: Greeman. mt expansion’. cultural clash /dif feceer. Research! Repeatable business... model....0 thought same male | ellesve. BN: Semi Ucban..re a —> Gig-store...all. products. civerable @ lod pricg Burk. .pore hase from:.Sop plian.@ Hredeg ye... Prices Agcessive...prieiag.on..predved: Claw pricing-etceme.) Bame.Scenaiola..Cranmo..Customen. Servier + et: .customer=.ain freshnen..Very. Big. Btrre...&.. locating sspeerbt... prods’. Ys toygh:.Ag ed. women..Aavenloag.Wwolk. Gemmon.customer....pradeet.'..boreds. small. tell. high on. privacy: _Reeiph.co.uniett...Doubk.on..Setl..as. too much... eKpresslan -from..cashien: Lente. Walmant Fratteal..Of¢...;eees. uith..aronver.. Union. Diin't...do..erlerna! analysis..Wells soon MOOS... TRB. Ladvedry.s...grovp..ok....com pati eh... elliag. Alnlar..prode ke. \ ey. Carbonated. Beverage... Touddty,... Automobile. Tndustry: Joctor.:. Bigger.version...Crravp..of Rebted. Lndstries er- Medes..6t..hensportm..cinline..Cailwoy.,. avtoma ble, Agtcultue. sector:..Corn, Tote. nf Porter's 6 forces. \. Ox Pran.—— >. Tedte's. ford © beverage. indusiy Hevel —==..B8D.avteme ble industry Analy ze...cin. Industry lye... 1n Lovi@amend.+ Pesiel sinalysis... + WECTOCR NOME FACIE. (ee Os es as a, as, ee se i Os asic eet ee iDate: FBN Ie Thee of, nuh Colanks', force dhert Chigtirg companies, eco fron Polenhril ne.to..compati es. QU. houndedes. AIL Wurdle..a.. AWW. enirent. needs bo 2.1038. tp.enlen A mantels CGrow. restictions, svepliet. monopoly, Ith innoveitivn, biy breads. pressore) Pye Telco industry... TNE Very, foto: 0S. high mut bornderies, OX+ Onling..stor TNE = high. CB, simple supe y cher) pp bow Leanomies, of. Beale... Henry. ford Inidiolecl» Price of Ato ov. problarnas hare) besed manlowture wos expenses So. bulk. preclueon. coducer per Unik & rmanuloely tag cots FO ford =. huge .manuboluriag. plant = Model 4 role in bul te COAL. Wend. down. Pie wend dan: Complication... KM. Complex Supply Chein, Berle mranutecduring Alo has leo ring eLlorig’ QBrond loyalty! 1055. tively te SLM to mew compary « BLM, TNE NY Ce Apple customers, This. Oh.hacdly Oriel precticadily AN deperds on eupoly € clemand. ots. Apple... Pet.lemed...cd. custome. aren) =e Apple to behave 1A eX Ptteleble,..etwmme Mmenner. s 4 =| == = = a oh = = == —= = —= “Loyal gomes.uith ple-existing Condition” hint estab nf OvI-dti29. Compotita® aS well. @.Sviteticg. cost. Cost...peid clue te. Sustetag toa dill. proclucy: PSychologiea).... PPT.VI,.. Pez). .Cleoming a ew SHY— 2 Switthing cost vob Anonedal.t ink acount, new. ose., Chigh nef paperunrte) a py.“ Minimum...depo5ibitdg®.pe.open..naw.ale, finandal Suithieg Ad « bh BO... bow. TNE - bow..66,..... High TNE Gow: Regulation: Er. Telco, Tredly BD. igh mglatien, Low TNE. CP. Trvmp. polives thak..caole, levereye he ug comp£ restriction te. .MN&.compernied. : GET REAL PRODUCTDate: Rivalry. canary, Existion...Compe titers Coke. Pepsi Red bolt) 7 oa Zz RReaem how compofetors Inkereod..rith each, other. CEA. of coke,,.D04....pepsi...rkd. leoden.. Cola. 98 nut Atendalore...0d..cues stakon..with....0tly Spdafi Cuslomer...probiligg- C-Aeda) gat har, Chips. ropcorn) ah So. peohi.gorlts...snae le Loyk.c hips: toi vers} iy. Chato. bars, Resbun’. curls tka, -alkawirg.. Ahen9 branding -— Rist oaiing £ adv:. family ciep. A aguisition(. NOT). —.c2. cultue of auileckycum promoted, Bod. deehsioy.s grout, Bshoud how.acguines Eneay deine mit rose all over the “ord. Family. setbieg.C0KO. ‘ ikon 1 J same covoree tea Jevo dittrat protes Tadiuidveal Cid)... Recdbu “i : slo 2 Regbuil branded ceyerarel Thin: global. Not Local Prohbilly 1 [ en, 4 ae Cro rade owned by vers flute, UPR, DIL. —— Soeksty Omabitie Adrvel ure . Rap “Beak vA... Nagedl = Hassle. mit) (bod for both) “ect! Rava coffee... .callee tuithoul dofke 5eand.. Price Loan Stredsjer.taten yy camp ee ee oOpros foubsptele tw Ye : Date: Ne of complern + EBN : 2 orgaring power..of Guy eng’. (end customena) Irglova dred 3 vally,. pidet,..tttura. opBand.oty es of sbergein alluenee betgeiniry Power..of..chvice.. number ol ophens. averluble. Fe. Uni.mach cial isle. 4 Choice.cl. COMO, Tur. Peps. Aptrhe 2eto.CoKe.. HC» , . Bunsckeg. cobs psy. of Brandal e084 whinSuivehing frome one b foncl: Pezivs _ high. Bea. clespile...high..nv..0f...ophond,..cudemer.aiN....Stey Poy) soy si TL poy 2. bns.cobt...vety. LOW. Cowl... ACR,.10W.. BP High Ata = @Dorx pure fase.) WIL 1e0d.4e.. pea. discourd / Mave Hen...Con cilse be. paduCH Custemizafien..Th.AHA happen, bargaring..roues of boyer hises.S CO. dl bak forced. Jo..reclte..phee.s ob ott eet a a DO ee Rupp k supplier RM, votoleseller Crees) “sie Lak at -PRoDuer. Car poe (Boobs totes Lidoke t. pepet ant Avald not Avbshtote peak utd, oR th horalad beereges = jt juice, .crllee. . oty..padvte.« en tartorated beerege = Moyjuice, col cs 2st LS Pope 6. PabKOp enn.» 0u). Bo dep Cedable. pockeog'nd Crare pruerted.now) “Hero cofegaics. of supper — dean. ]oud -bergaing. paver ot Soppler: Bo. Bupphiec.con..rtploce. Yorr..en}.s40>..Syppli¢cuitn.on Dubs. produce. /t IL hed> Jown..BP- Bunddiee...f0¢..fironad.». GE. eosily.. Sulich 42 Bub. thon Jou! suirching coi). Hat, betgaricg. power SE Bopper h BLOW. toons - see kwwotd & forward BF Thlegrahon, ——E—E— Baal Sor SEE Adelen.. E 2 heres Se less, pate. : 4 Sra saree Ona cusemel rebar, fsrosxvok Ab QP-B Pewsey , Gre atl) Treg rah om GET REAL PRODUCTela HL ayaa Vga, FBN Date: by FAP Atrusote. Sur operations. Tigubih CAD. Abie ie Wye. Eb 30 irvolved. Privting PO appar hat wigh Dolqoie bay DYAES S Thitol of Pbpil ore. Cave vi On lef Paphdy , : ol Car, Prora) vs Misdine [Nous airy r Sb4 1 burger v5 Fasta, S0b5. 6) Complernentor’ : Suppothiry Indi 9¢ produth —~ mein ieduby of pudh 0.54! 2. op bens. cart. WY Tesh. hekhr B. A pb Brod nw -OkKm dimen, oe “29,000 2» re with .5o.cto bem ] 29 uoten bo be Reconditioned — Ura din) Coberuer frat) en >. Pro IB lath. ++ N90 Warenfy . 3 Prat lz lakhs. diel + ar Pescle Tahoe 401%. @ Prevlabph of Apan Pats BR. wv PLR. unolhieg| chonrelZ . O Predasity of soase L cherics,.tr G work fate. et routh, 9° 7 ' rae) Doolin'y graiath rake een increo GLI im “jeouth: hte Frey Ue Cocle Go delet inwetion onrrteite) & BN Wy. jonik grit n.phase.exiended 2 3 ors. Rev Wee a 112 jee kb AY Growth pkOve- 9 fou Tae Bighest- Yer lsodk. Son haKeovt.. hen en. exponential grove YB = I78tw. 1b66y.N rok 15 ceheud.tp.2&. expected! to Koer Set take of. groudy tule 97..9009..B0..manvtrtiure nace expeckng re decline) bok Meee high demond...Hene copeo'ty.yt..a.ISo. Giowth dd happen. Int reseo) Ban..tealify..clemind.J5 pot ineweerted)..BPde2..ah..Sveh..... high Pew. Tek. Competition... en... manad. & mabe ttc... Socburrdie)...po led Cites cheaper prte jo. geb more martes ghar, Demand. terug & Hhre.35_0xeess...cupply... Pes Wh .unsold ineatery. Treaty. cost inertose® . Ba..v.dump.Here..c..louer. price te rok inctcin inter. Pie. AS. Youlanen PSCe,..Campedtitors..qlso..lowers. pate. Price war. In dhs wy entre Indvstyy....enbess...Inko... mek wsiby. « + Highest growhh. role. 2 High .dtmend.ankcpoed de +e high grouth cat. 2 Manvleaduigy & Sapedhy ses Demends...Aa.d..toce cht tls Campetiters.eckes rout &. Dims. coun. price cel Votatd ine ntary. << inv abay cod}. bag 8 dR Qovo)...ocleat. iovenBy.( pee. (eduction) pee: #. Nee. nae a sont head te tned-werhy. ati Be. foal CAMB 0m Sa Inrssede mut to. aby. ol eine. age Re A Re a OC eee ee Te. bsiness of Ba eos, ark, precr, laptte GET REAL PRODUCTpate Mec.te environment. FBN Bnduotty..t.. Porders....S.forees..Q)...0r-,. hole, Indlovtey..cinaly $38: SE. Lnvirmiment..... Pastel... BD..ortfall 2.nv.. Pocees. . “ Great cade... AR%, PPM Sales Lob..eed. e + Erohonge.cibe....£Rever..app,.davorta bl0.— expat... Toll din... 7 . ID. Aaa derlves.,.. 2X 0048. O68 m.00t...dampet hive. Aléo..xhen..rorty. cones le cl. beclt..M.i8e8..In..bome.curcenyy: Fraternal. And y sis (sfw) Disbacbive Compl. C Having ie ob. A903, Ating) Re Four. es. zs - ats! Tangible.s...land,bvisdl 0g. sinentory,,.naec.,.Rets nn feria) Potangibles...cbeoad..oam¢,.Knewledge. af uman..resourcees.. Conply ee Sper) Qe. 2 Cospoibilihes ic Burda gully tort. uniees, He. resourses fo. shee compels pits Ezenplayee.pert.....Wigh. ethicionsy,.siailt, og “ve per. uate =e ones Probability. aloe Saale of per-uidiLetd- cosh bosib (Heghez> + Profit. Megin. “pg Piet = 08 pe NO HK on MEL Cha. poe Pin. Mok. West. CRE. ts.vetabien4. Lot oF