Professional Documents
Culture Documents
BY
In an attempt to salvage the economy from total collapse, also to combat unemployment and
poverty, the federal government of Nigeria (FGN) with the technical assistance and other
multilateral institution such as United Nation Industrial Development Organization
(UNIDO), United National Development Program (UNDP), International Labor
Organization (ILO) and the Cooperation of the Organized Private Sector (OPS) implemented
certain number of entrepreneurship programs. Some of these entrepreneurship programs
started in the late 1980s which among them were Work for Yourself (WFYS) a programs
executed across Nigeria between 1987 and 1991 and the Work Improvement for Small
Enterprise (WISE) a program introduced in 1997.
Additionally, from 2003 to 2007, the government also introduced another economic reform
program known as the National Economic Empowerment Development Strategy (NEEDS)
in order to promote the country’s living standard through a range of reforms, comprising
macro-economic stability, degradation, liberation, privatization, transparency and
accountability. Hence, the government believed that, the program would provide 7 million
new jobs, diversity the economy and enhances
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non energy export, boost industrial capacity utilization as well as developing agricultural
produced. All these attempts could not produce the expected result because the programs
were not adequate to give the necessary entrepreneurial training for the teeming unemployed
youths in the country.
Government will need to increasingly globalize education in two key areas, firstly
information and communication technology, secondly entrepreneurship education and
development. The main aim of this is to create a critical mass of graduates better prepared
for self-employment. In an effort to solve the problem of poverty and unemployment, the
federal government of Nigeria has directed all students regardless of their discipline to study
entrepreneurship before they qualify for their degrees and diplomas. The purpose of
introducing entrepreneurship education is for higher institution to provide graduates with the
proper or little entrepreneurship skills and attitudes for creativity, innovation and enterprise
while this will allow graduates to create rather than pursue jobs, thereby reducing the
percentage of graduate unemployment in the country.
It can be seen that presently, the Nigerian business environment offers many entrepreneurial
opportunities ranging from agricultural production, textiles, constructions, printing, ceramic,
steel and metal works, information technology, soft drinks, importation and exploration
among others. In addition, Nigeria’s business opportunities have increased tremendously as
the political environment become increasingly stable. Thus, the era of private sector driven
investment has just emerged. The federal government of Nigeria has set up an ambitious goal
to develop the economy in order to become one of the world’s top 20 economies by the year
2020 even though this dream is not actualized but it is believed that by 2050, Nigeria will
become one of the world largest economies.
It is imperative that the economic progress of a nation largely depends upon the availability
or development of the pool of entrepreneurs or people with entrepreneur skills. It is without
doubt that, small and medium scale industries form the foundations of any nation industrial
take off particularly in a typical developing country like Nigeria. Therefore, the role plays by
small and medium scales industry in emerging economy is so vast that this vital sector
cannot be downgraded.
However in the mid-1980s Nigeria eradicated its marketing board that was created in 1972
which banned some business entry barriers and opened up markets to competition from
domestic entrepreneurs. Additional, lower taxes and tariffs induced many entrepreneurs to
take part in many business opportunities especially importation and exportation of goods,
automobiles and so on. But Nigeria is still plagued by many developmental problems.
Nigerian has thousands silent businessman in the informal sectors of the economy, pursuing
business interests ranging from the importation of refined crude oil to selling repackaged
table water. It is estimated that the informal sector accounts for over 60% of Nigerians GDP
and represents a source of livelihood of about 70% of Nigerians.
The past and current records disclosed a long and strong history of family owned business in
Nigeria. There is evidence that the colonial legal and administrative policies purposefully
discouraged Nigerians from owning a business as well as attaining economic independence.
In spite of legal discrimination before independence, Nigerians throughout the region have a
track record in a full of commercial enterprises. They have distinguished themselves as
industrialist, skilled artisan, real estate developers, professionals, bankers, merchants, and as
player in every other feasible area of commercial enterprises. However, there is curiosity,
enthusiasm and entrepreneurial culture as well as political mandate among Nigerians for
Nowadays, Nigerians are uniquely positioned for the New Millennium business
environment. Larger percentages of today’s national entrepreneurs hold advanced degrees
are computer literate and are active in international and across cultural networks; and they
are important assets in the knowledge based networked economy. Also, the Nigerian
financial institutions and business assistance providers need the insights and tools to help
retain, grow and expand Nigerian owned business through granting financial supports to
promote and enhance local and economic objectives which include the provision of basic
goods and services, job creation, neighborhood improvement, wealth creation, among others.
This entails addressing some of the traditional obstacles to enterprises development which
include poor state of the country’s infrastructures, access to capital and market opportunities
along with New Millennium challenges, rapid demographic, micro and macro-economic
problems, security issues and poorly government support programs, corruption and poor
planning. The government must encourage business associations or higher educational
institution to address these challenges by providing the required funds for research. Such
applied research must also address ideas and policies needed to strengthen and enhances
government financial support funding and programs to SMEs for moving the economy in a
new directions.
The world entrepreneur is a French word literally translated as “between taker” or “go
between”. According to Joseph Schumpher (1934) an entrepreneur is an innovator and
developer having untried technology. However Peter Drucker (1964) sees an entrepreneur as
one that maximizes opportunities. An entrepreneur is one who creates a new business in the
face of risk and uncertainty for the purpose of achieving profit and growth by identifying
significant opportunities and assembling the necessary resources to capitalize on it. By
Thomas W. Zimmerer
ENTERPRENEURHIP
The concept of entrepreneurship rests on the state of mind of the investor whereas a lot of
variables usually come into play. These variables are: the environment, personality
attributes, capital and labour. Entrepreneurship is a process that is dynamic in the creation
and innovation of new value through time inference that centre on financial, psychological,
and social environment. In other word, entrepreneurship is the process of creating something
new with value by devoting the necessary time and effort, assuming the accompanying of
financial, physical, material resources and receiving the resulting rewards of monetary,
independence, psychological and personal satisfactions. By Robert D. Hisrich
In a nut shell, the term entrepreneurship refers to the ability and willingness of an individual
to identify an opportunity, pool resources and capitalized on it.
ENTERPRENEURIAL PROCESS
This is the process of pursuing new venture through evaluating and developing an
opportunity by overcoming all forces that may resist the creation of something new. The
entrepreneurial process has four phases as follow:
DIVISION OF ENTERPRISES
Leaders/giants: These are companies that possess strong capital base, competent
employees, new technology of machines and equipment, build brand and customer
loyalty, establish corporate reputations, having good policy and strategies and
maintain their corporate value.
Emerging/challengers: These are companies that maintain consistence high growth
rate in terms of sales volume and market share due to their exceptional qualities that
are said to be attributed to their higher performances in relation to the application of
robust technology, flexibility and innovative commitments. These types of enterprises
usually compete with the giants and probably over take the giants or move to the same
level with the giants companies.
Losers/followers: These are the types of enterprises that operate at the bottom line of
their chosen industry. They lack strong capital base, low level of technology and
innovation. They always try to operate but make little profit from their operations. It is
very difficult for these types of companies to move to the next level.
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ENTREPRENEURIAL TRIGGERS
ENABLING ENVIRONMENT
POSSESSION OF ENTREPRENEURIAL
COMPETENCES Government policies
Adequate infrastructure
Personality traits
e.g.
Knowledge
-Utilities
Skills
-Finance
Work experience
1. Risk bearing: The concept of the entrepreneur means go between or risk taking. Risk
taking is a venture of life, because the art of project venturing usually involves risk.
Even life itself is full of risk.
2. Initiative involvement: An entrepreneur is a person who organizes and takes
decisions on the welfare of his business activity. In the event of an adverse decision or
undertaking he quickly develops a strategy in problem solving to ensure the safety of
this business. The success and failure of this business solely depend on his ability to
put things right.
3. Responsibility objective: The responsibility objectivity of an entrepreneur is
connected to the initiative involvement. This is connected with worthwhile decision to
ensure business continuity and success. S/he outlines objectives and ensures that all
strategies are implemented without delay. An entrepreneur takes responsibility of
ENTREPRENEURIAL TRAITS
Initiative Dynamic leader
Energy Optimistic
Desire Innovative and creative
Perseverance Committed
Low support needs Hard working
Acceptance of responsibility Decision taker
Ego development Highly motivated
Market awareness Flexible
Persuasive Build for future
Self-discipline Sees broad picture
Self-confidence Persistence
Problem solver Determination
Knows value of money Independent
Thrives on ambiguity Get along with others
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THE CONTRIBUTION OF ENTREPRENEURS TO THE INDUSTRIAL AND
ECONOMIC DEVELOPMENT
The contribution of entrepreneurs in the promotion of economic development should not be
underestimated and there is a need to highlight their key essentials. Entrepreneurs are the
change agents and the prime movers of every economy. It has been established that no
country can grow economically without the positive support of the entrepreneurs and
entrepreneurship. Entrepreneurs use human and economic resources to help and implement
their ideas. Economic resources include money and equipment. Human resources include
energy, skills, knowledge and time. Therefore, entrepreneurial contribution to the national
economy might include:
They increase Gross Domestic Product (GDP) which led to the overall raise in the
living standard of average Nigerian citizen.
They reveal macro-economic fact pointing out development that would enhance more
incomes, increase per capital income, raised capacity utilization industries, lower
inflation by means of economic of scale production and creating competition.
They provide more employment opportunities for each unit of capital invested because
they are generally labor intensive.
They encourage indigenous entrepreneurship which develops manpower techniques,
knowledge, skills and specialization.
They promote local agricultural farm produced by means of utilization the abundant
resources provided by nature into another form as finished product.
1. Promoters: Entrepreneurs are promoters because they scan the environment, identify
opportunities, organize resources and implement the business idea.
2. Partners: Entrepreneurs solicit the participating of other persons in a business project
because of the following reasons.
The degree of success or failure factor involved.
Complexity of a business idea may require more than one person to actualize.
The influence, experience and capacity of others may be useful.
a. Property risks: Property risk exists when property in which the firm or family has a
financial interest may be damaged, destroyed, reduced in value or lost. For example,
property risk exists when a building may be destroyed by fire or when the value of a
business may be reduced by a change of government.
b. Liability risks: Liability risk exists when the firm or family may be held legally
responsible for the property or personal losses suffered by others. For example the
owner of an automobile may be held responsible for an injury suffers by a pedestrian,
or a business may have to pay the medical expenses of an injured worker.
c. Personal risk: Personal risk exists when the firm or family may suffer a loss to their
persons. For example, the family may fear the possible death of the breadwinner or a
firm may fear the death of a key engineer.
a. Physical risks: Physical risks refer to risks of destruction of property through the
physical hazards of nature such as storm, flood or a fire outbreak. Physical risk also
includes uncertainties in the production process such as variation in the strength of
material or the effectiveness of labour.
b. Social risks: Social risks is caused by derivations of individual conduct from what is
expected such as theft or negligence by the impossibility of predicting the behavior of
social group such as strikes, riots or war. Social risks can also be caused by the failure
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or inability of individual to use knowledge, which is acceptable to them or failure to
conduct and use market research information which enables them to know about the
competing products and their activities.
c. Market risk: Market risks may include price reductions between the date of purchase
and the date of selling commodities.
Willet (1901) in his classic, the economic theory of risk and insurance, divided risks into
static and dynamic risks.
a. Static risks: These are risks connected with losses caused by the irregular action of
the forces of nature or the mistakes and error of human beings. These types of risks are
also natural because they cannot be prevented by an entrepreneur.
b. Dynamic risks: These are risks associated with changes, especially change in human
wants or changes resulted from technological advancement.
Kulp (1956) distinguished between fundamental risks and particular risks. Although the
dividing line between the two risks is not always clear, the basic ideas are that:
a. Fundamental risks are group risks, impersonal in origin and effect, and at least for the
individual they are unpreventable. E.g. macro-economic problems or natural disasters.
b. Particular risks are personal in origin and more readily controlled. Example of
fundamental risks are those risks associated with uncertainties, and disharmonies in the
economic system such as the risk of death or disability from non-occupational causes,
the risk of property losses by such danger as fire, explosion, theft, and vandalism and the
risk of legal liability for personal injury or property damage to others.
The present serious and growing threats of unemployment in Nigeria, call for the need of
Nigerians graduates of today to seek avenues for self-employment and self-fulfillment which
is seems to be impelling. In the 1960s the problem of unemployment in Nigeria was basically
that of primary and secondary school leavers. One popular explanation then was that, these
school leavers were ill-equipped and lack specific skills to offer into the labour market. The
explanation however, is now largely irrelevant as today even the well-equipped graduates in
almost disciplines now find that, the Nigerian labour market no longer has enough jobs for
them. Thus, rather the employers vainly searching for skills that are not there, the situation
has become one of the skills vainly searching for the jobs that are not there.
Did you know that we have over 160 universities, over 100 colleges and polytechnics in
Nigeria producing more than 200,000 graduates each year?
Do you think, there will be any government or economy that can accommodate these chains
of graduate and unemployed youth? It is crystal clear that, generally unemployment is
unacceptably high and that it is here to stay except we do something about it. In fact, it is
here to increase as:
Universities, polytechnics and colleges of education turn out thousands graduate every
year.
The Nigerian economy as it presently run does not have the capacity to absorb
thousand chains of unemployed youth.
In other words, the Nigerian graduates of today can no longer rely on the Nigerian labour
market to provide him/her job. S/he has to concoct an alternative source of employment
known as self-reliance.
In addition of providing employment opportunity, the following includes the benefits of self-
employment:
A self-employed do not need to undergo job selection interviews.
S/he does not need to please boss or personnel manager in order to be promoted.
To the Society
Employment generation
Reduction in social vices
Utilization of resources
To the Government
Revenue generation
Complement government effort in promoting socio-economic growth and
development.
Increase in country’s gross domestic product (GDP).
Unlimited opportunity to make money: This depends on how much time and effort
you put into your enterprise.
Opportunity to create your own destiny: Owning a business provides entrepreneurs
the independence and the opportunity to achieve what is important to them.
Entrepreneurs use their business to make that desire reality.
Opportunity to make a difference: Entrepreneurs are finding ways to combine their
concerns for social issue and a desire to earn a good living.
Opportunity to reach your full potential: Too many people find their work boring,
unchallenging and unexciting but not entrepreneurs. Entrepreneurs business becomes
their instrument for self expression and self actualization.
Opportunity to contribute to society: Most often entrepreneurs are among the most
respected and most trusted members of their committees. This is because they assist
their neighbor’s and other people in a community directly or indirectly.
Opportunity of being self employed: These types of entrepreneurs are living Harvey
McKay’s advice: “find a job doing what you love and you will never have to work a
day in your life”.
It was created in 1988 for SMEs to give them easy access to loans. The NERFUND was
administered by participating commercial and merchant bank. Its main target was the
promotion of cottage industry of which 4billion naira was made available to the
beneficiaries. Moreover NERFUND was administered by seven (7) men committee under
the chairmanship of minister of finance.
a. To provide medium and long term loans to SMES through participating commercial
and merchant banks.
b. To facilitate provision of loans with five ten years (5-10) maturity and a grace period
of 1-2 years.
c. The fund also provides such loan either in local or foreign currencies depending on the
nature and requirement of particular enterprise.
a. Agricultural programmed
b. Matured people programmed
c. Youth employment and vocational skills programmed
d. Special works programmed
It is the industry association and the spokesman of more than 2000 manufacturing firms in
Nigeria. The functions of MAN include:
a. It enlightens government and the general public on the need to buy Nigerian made
products.
b. It leads the battle against government and their agencies to reduce interest rates, taxes
and leaves for manufacturers in order to make Nigerian made products affordable and
competitive.
c. It runs an economic data and information bank for the use of its members.
d. It provides professional advice to its member to help them overcome operational
problems.
e. It liaises with NAFDAC, SON and other quality and standards enforcement agencies
to ensure that its member produce goods of highest quality.
a. It liaises with government standard agencies to understand their standard and then
communicate them to members. This helps small scales industrialist to improve the
quality of their products.
b. Member gets local and international information on raw material sourcing and
technical assistances from NASSI.
c. NASSI advise it members on the best choice of plants and equipments for optimum
production.
d. It represents small scale industrialists in committees and on boards of federal and state
governments. NASSI will then communicate the information to its members.
e. NASSI has an efficient library service which serves as a source of information and
data for all stakeholders.
f. It organizes seminars, tour, workshop and other types of training to upgrade the
knowledge, skills and attitudes of industrialists.
g. It receives financial assistance from foreign agencies for disbursement to qualified
entrepreneurs.
NECA is an association of employers in Nigeria which looks after the interests of its
members in the same way the Nigerian Labour Congress (NLC) and the Trade Union
Congress (TUC). They do concern about the welfare of Nigerian employees.
a. It conducts research into the Nigerian economy and makes the result available to
employers to help them make good policies.
b. It is a consultant and adviser to employers in matters of employment, management,
labour relation, environmental issues, and challenges from government policies.
c. It also organizes workshops and seminars for employers to help them cope adequately
with the challenges and opportunities in the Nigerian and global business
environment.
d. It represents Nigerian employers in some federal government agencies like the NYSC
and ITF.
e. It coordinates the activities of employers nationwide; speak to its members about some
demands of organized labour through press conference, press release or press
interview and states it positions.
6. Research Institutions
Various research institutions were set up by the government to search into and develop new
products, new procedures and methods, new machines and models, import and export
substitutes, innovative policies for different agricultural, medical and industrial products.
Examples of such institutions are the Nigerian Institute for Oil Palm Research (NIFOR),
Federal Institute for Industrial Research Oshodi (FIIRO), Industrial Research Council of
Nigeria (IRCN), Centre for Industrial Research and Development Badagry (CIRDB) and
Rubber Research Institute of Nigeria (RRIN).
Government plays three (3) major roles in developing and promoting small and medium
enterprises (SMES) in Nigeria, namely;
Participatory role
Regulatory role
Participatory Role
Government has been stimulating the creation and sustenance of small and medium scale
business in Nigeria trough the following ways:
The federal government through its monetary policies also issues directives to commercial
banks in liaison with central bank to grant financing credit to small and medium scale
business.
Several measures such as trade protection were adopted by the federal government to protect
indigenous business. Imposition of high tariffs on importation goods was meant to
discourage large importation and unfriendly trading such as dumping of imported goods are
examples of such measures.
Extension of Subsidies
Such subsidies are always granted to farmers on fertilizers, seeds and seedlings as well as
some agricultural implement e.g. tractors, plough, harvester, sprayers etc.
Regulatory Role
This includes rules and regulations that guide the establishment of new businesses as well as
control, monitor and regulate the operations of businesses in the country. These agencies also
direct court action to correct offending firms to ensure quality products are produce and
consume. They ensure that firms comply with environmental protection regulation. The main
objective of these agencies is to regulate business activities such as inspection of facilities,
laboratory and product test, given approval of facilities, registration and take up of new firms
etc.
These agencies include:
Standard organization of Nigeria (SON)
National Agency for Food and Drugs Administration and Control (NAFDAC)
National Drugs Law Enforcement Agency (NDLEA)
Federal Environment Protection Agency (FEPA)
Corporate Affairs Commission (CAC)
Facilitating Role
These are government agencies established to provide support funding for small and medium
enterprises in order to encourage the creation of new enterprises as well as the promotion for
the survival of the existing businesses. These agencies include:
Nigerian Agricultural Cooperative and Rural Development Bank (NACRDB)
Industrial Training Fund (ITF)
Bank of Industry (BOI)
Bank of agriculture
Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) is aims
identifying the potentials of the informal sector that engaged more than 80% of the
country’s population into various small and medium scale businesses, provide support
funding and render consultancy services.
Starting up a new business venture on your own is not like applying for a job in an existing
organization. There are no selections interviews, no one tell you what to do or how to do it. It
is green field in which you can choose what seeds to plant and what role you wish to play.
Therefore, in deciding what to do with your green field the most important influence is you:
what you want from it and what you start with. The starting point in thinking about any new
venture is therefore some personal analysis which attempt to answer the following questions:
a. Personal objectives
How will you know if you will be successful?
Where do you want to go in the future?
b. Personal resources
Where do you start from?
What are your personal strengths, weaknesses and resources?
c. Clues from the past
What can you learn from your past?
What lesson have you learned that may help you from where you are now to
where you wish to go?
d. Your specialty
What are your unique qualities that could help you reach your personal
objectives?
How can you see your uniqueness to give you enjoyment and satisfaction?
We are all different and therefore unique in some way. Use the following worksheet to help
you think about these questions.
Write down what you want in your life in the short, medium, and long term:
Personal resources
Assess where you are now. Summarize your strengths and weaknesses in term of technical
skills; what you can do, knowledge of specific products or markets; management
competencies and specific business skills in area such as finance, marketing and human
relations; personal attribute (your personal characteristics in relation to key entrepreneurial
characteristics such as innovativeness, determination, team leadership and so on).
Strengths Weaknesses
1. Technical skills
2. Management skills
3. Personal skills
Review your past life experiences and writes down some specific moments that you felt
important at the time and in remembrance.
Your specialty
Make an assessment of your knowledge, skills and qualities to try and discover something in
you that are unique and give you enjoyment and satisfaction. Review your personal
objective, personal resources, and clues from the past. Select those qualities and talents that
you feel make you stand out from the crowd. These are the talents that give you the greatest
sense of enjoyment and satisfaction when you make proper use of them well.
1. ………………………………………………………………………………………
2. ………………………………………………………………………………………
3. ………………………………………………………………………………………
4. ………………………………………………………………………………………
5. ………………………………………………………………………………………
It is believed that information plays a vital role in laying a solid foundation for any form of
planning and other business decision.
Marketing information
Technical information
Information and communication technology (ICT)
Financial information
Industry data
Industry data is helpful in comparing a business to other similar business. This data may be
obtained from trade associations or government agencies. This type of information include
ratios e.g. stock turnover, return on capital employed, cash discounts, quick asset, gearing ,
percentage mark up and average sales and so on.
This type of organizations can provide services such as conducting research, organizing
education and training programs, implementing new technology, responding to member’s
questions as well as disseminating information through newsletters, magazines and special
reports.
Entrepreneurs should set a side time to read articles in trade related magazines and
newspapers. This is very vital in understanding new market trends and developments in
relating to their business operations.
Training programs help entrepreneurs to develop formal plans for improving their
management skills and ability. Training courses and adult education programs are designed
by many institutions, agencies and associations. Hence, entrepreneurs should be aware of
these personal development possibilities and take full advantage of them.
Consultants
Consultants can be of assistance both directly and indirectly. Entrepreneurs should pay
special attention to the approaches and techniques offered to them by a consultant to enable
solve their business problems. However, when working on solutions to future problems you
may have to acts as your own consultant and may want to use those same techniques.
The library
Internet
Internet may be used to carry out research and to find some or full range of useful data and
information. E-mail can be used to communicate with providers of information who have
web sites on internet.
Customers: They can provide special information about the products and services
they buy. Customers should be asked about their opinions because they are excellent
sources of information about the relative strength and weakness of a business
operation.
Suppliers: Many suppliers are able to give sound management advice because they
are able to explain how other successful businesses operates and can provide
suggestions about how business can improve in standard and product quality.
Employees: Employees are in good position to give valuable advice providing they
know that their opinions and suggestions are valued. They can also provide answers to
specific problems in a business.
Other business owners: Most business has common problems and owners are
generally willing to discuss their problems with one another. This will enable
entrepreneurs to share ideas concerning solutions to common problems
Free web Sites: Information and communication technology specialist will direct you
to free web sites. Consult them.
Professionals and other related consultants: you can buy the talents of professionals
such as web designers, IT specialists, financial advisor, bankers, management
consultants, insurance agents, accountants, estate agents, surveyor, and lawyers.
Information from these professionals can assists in solving business problems. Try to
develop good questioning techniques to get as much advice and information as
possible from them.
Some entrepreneurs have the ability to recognize business opportunity which is fundamental
towards entrepreneurial process or managing and growing business. A business opportunity
represents a possibility for an entrepreneur to successfully satisfy latent needs for generating
sales volume and market share among the competing firms.
Recognizing business opportunity often results from the knowledge and experience of an
entrepreneur in his/her own business. This prior knowledge is a result of the combination of
education and experience. The entrepreneur needs to be aware of this knowledge and
experience and must have the desire to make use of them. The other important factors in this
process are entrepreneurial alertness and entrepreneurs networks. There is an interaction
effect between entrepreneurial alertness and entrepreneur’s prior knowledge of market and
customers problems.
Those entrepreneurs who have the ability to recognize meaningful business opportunities are
in a good position to successfully achieve aims and select product or services to venture.
Below is a typical diagram of entrepreneurial opportunity recognition.
Experience
Entrepreneurial
Outcome
alertness
2. Market opportunity
This section will address the size and the characteristics of the product market. Market data
should be collected for at least one to three years so as to know about the overall industry,
the overall market, the market segment and the target market. The data generated can be use
to answer the following questions:
Is the market made up of large and small companies?
Does the market respond quickly or slowly to a new product?
How many new products are introduced each year?
How large is the market?
What social conditions underline the market?
What are the nature and the size of international market?
4. The context
The environment should be favorable from regulatory and the economic issues. Such factors
include policies, rules and procedures, interest rates, inflation, exchange rate of which all
these factors can affect the viability of a new venture. The context can make it easier or
harder to establish and successfully operate a business venture. Importantly, an entrepreneur
should know that those factors can affect their operations.
Feasibility Study
Feasibility study is the process of assessing the viability and profitability of the propose
business opportunity. It involves the analysis of market and market share, marketing
strategy, personnel, production process, pricing policy, production cost, transportation cost,
sources and application of fund, sales and profit analysis, nature of the competitive market,
environment analysis, enterprises registration and the name of the proposed business etc.
In short, a feasibility study is an investigation into the potential outcome of the project. It is a
planning document which is used to develop an acceptable business plan for a particular
selected project or business. Therefore, a business plan can be used to raise funds from
financial institutions and other development agencies that usually contribute towards
financing and promoting small and medium enterprises in Nigeria.
The functional areas of a business include; finance, personnel, production and marketing
departments respectively. In a complex business there exist purchasing, research and
development departments.
FINANCE FUNCTIONS
Financial management is part of the managerial planning and control of financial resources
of a business in order to achieve the objectives of an enterprise. It involves a rigorous
analysis of investment opportunity, financing and divided policy in relation to the overall
market valuation of the firm.
Financial Objectives
There are three (3) major decisions of financial management, namely; financing, investment
and dividend decisions.
This involves determining the appropriate finance mix or capital structure. Financial
manager or an entrepreneur should know where and how he can obtain funds and the effect
of using any particular source of funds. The term source of finance and investment may be
used interchangeably. To clarify this, it must be noted that a source of finance to an
organization is also an investment to an investor. We are looking from the viewpoint of a
firm. Therefore we are looking at source of finance rather than investments in this aspect.
The main source of business finance includes:
Usually, firms need money to finance their investment or to meet some obligations which
includes:
2. Investment Decision
3. Dividend Decision
This involves the decision on how the returns from the business operation would be shared to
the investors, which is the proportion of earnings to pay out as dividend or to retain within
the firm for future expansion as well as meeting other obligations.
PERSONNEL FUNCTIONS
Personnel administration of enterprise is saddled with the responsibility of staff and
management matter. It is the prime duty of the personal division to assist each departmental
manager to succeed in his task of making men towards optimal production within the
required time from the required quality of material obtained. Therefore, the functions of
personnel in any enterprise may include the following:
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Detecting staff function: The primary function of the personnel department is the
assigning staff responsibilities or job tasks to individual or group of employees.
Setting standards: The personnel unit of an enterprise makes rule and regulation in
the organization and ensures that every employee adheres to those rules and
regulations.
Discipline and promotion of staff: The personnel unit is burdened with the discipline
and promotion of staff. Carrot and stick can be used as a tool according Douglas
McGregor.
Maintain good industrial ration: The maintenance of industrial peace and harmony
is the duty of the personnel department for greater production and service delivery.
Staff training and development: No organization that can employ new staff that does
not require training. Technological advancement can cause the need for training in a
given enterprise.
What is motivation?
Motivation is derived from a Latin word ‘movere’ meaning to move. Motivation is the
reinforcement in cash or kind to employees to enhance productivity and or increase
performances. According to Obisi (1999) stated that motivation is a pre potent state that
energizes a guided behavior.
Maslow in his motivational theory ‘Hierarchy of need’ categorized human needs in a
hierarchical ascending order from the lowest needs to the higher needs. He believed that the
PRODUCTION FUNCTIONS
This deals with all production aspects of an enterprise. It enables students to have an insight
on some activities involved in production. To understand production concept we should look
at the followings:
What is production?
Production Management
This involves planning, designing, organizing of men and materials as well as controlling
organizational facilities to produce goods or services that satisfy individual and
organizational wants or goals.
What is production planning? Production planning determines how, where and when of
production and issue the order to manufacture and directs the uses of facilities, material and
labor to meet sales requirements.
Production control ensures that all planned activities are regularly checked, monitored and
adjusted to confirm to the plan. Specifically, it ensures that; all raw material, machines and
other resources are available and all the resources are used according to plan.
This concept is widely used by the business class and more often in the production unit of an
organization. Quality control manager is engaged to ensure that products (goods and
services) are properly produced or offered in full composition as prescribed.
Fabrication Process
This refers to the act of converting raw materials into finished goods e.g. manufacturing
firms.
Syntactic Process
Assembly Process
This refers to one or more separate manufacture parts that are joint together to produce a
single product e.g. automobile assembly.
Analytical Process
This refers to the act of breaking down substances to produce different product that resemble
one another or the original substances e.g. crude oil is used to produce a number of products
such as kerosene, gas, Vaseline, diesel and so on.
Choice of Technology
The choice of technology depends on the management decision regarding the machines and
equipment and the method of operation to be used for production.
Choices of technology enable a company to take so many advantages such as optimal use of
time and resources, minimize damages, increase the volume of output and achieve greater
operational efficiency. Examples; some bakery factories may decides to use modern
technology by means of using gas, electric heating system or micro wave while others may
decides to maintain the traditional method by means of using charcoals. In block factories,
some of them maintain the traditional method by means of using energy and labor intensive
whereas some have already switch to the use of modern machines and technology.
However, in the banking industry, due to the changes of technology or business dynamic, the
use of E-banking or online operation becomes necessary over manual practice.
Plant Capacity
The determinant of plant production capacity depends on the plant size. The plant size
determines the company’s production capacity. Plant capacity can be defined as the
maximum number of outputs that a plant can produce per hour.
Plant and machinery requires consistence and regular services, lubrications to ensure
efficiency and effectiveness for smooth operation which will in turn prevent machine
breakdown during production hours.
It is obvious that plant and machineries needs replacement, therefore we must take necessary
preventive measures for the things that do not actually happen but we envisaged that
problems might happen in the process of production. Hence, we must make necessary
provision for that by replacing machine parts with some spare parts before problem occur.
MARKETING FUNCTIONS
American Marketing Association (AMA, 1995) defined marketing “as the process of
planning and execution the conception, pricing, promotion and distribution of ideas, goods
and services to create exchange that satisfy individual and organizational objectives”.
Marketing concept is fundamental the idea that the entire organization should be oriented
toward the satisfaction of consumers’ needs and wants. In order to survive, organizations
must take into account the entire market needs by answering the following question:
Who are they?
What they want?
At what price?
Resources should be committed for production when the above questions were fully
understood. Marketing concept also refers to the principles that “customer is king”, that is
45 | Prepaid by: Rabiu Iliya [MBA BUK, MSc Wolverhampton, UK]
the satisfaction of customers’ needs and wants should be emphasized at all stages of
production and distribution. The principles express in marketing concepts include:
Customer is king.
Marketing begins and end with consumers.
All the above are statement expressed in marketing concept. As such good and service are
said to have valued only when they are desirable and capable of satisfying consumer’s needs.
The marketing concept is quite an idealistic philosophy that need to understood especially in
Nigeria where sellers have little interest or motivation in pleasing customers. Furthermore,
governments’ monopolies such as PHCN, NITEL and Rail services seem to be unconcerned
about customer’s needs, wants and complaints.
Customer Orientation
The focal point of this element is the thorough understanding of the customer’s needs, wants
and behaviors.
Integrated Effort
This is concerns with the coordination of all functional activities such as market research,
sales, production, advertising and distribution to enhance total effectiveness of an enterprise
or company.
Profit Direction
Marketing concept is intended to make money for the company by focusing attention on
profit rather than upon sales volume.
Marketing Philosophies
There are five major competing concepts of marketing activities that can be use by a
business organization:
Product
What customer needs will be satisfied?
How can our product be unique?
Customer
Who are our customers?
Where do they live or work?
What are their buying habits?
What are their needs?
Competition
Who are our competitors?
What are their strengths and weaknesses?
How they might respond to us?
Suppliers
Who are our suppliers?
What are their practices?
What kind of relationship can we expect?
Location
What are the location costs?
What are the legal limitations?
Physical facilities
What are the costs of renting/own/building or refurbishing facilities?
What are the cost of hire purchase/leasing or purchasing equipment?
What are the costs of maintenances?
The marketing is divided into four; which in other is referred as 4Ps of marketing as follows:
1. Product
2. Price
3. Place
4. Promotion
PRODUCT
A product is anything that is capable of satisfying customer needs. Product can be
tangible e.g. a car, bag of rice, bread and so on while intangible referred to as services
such as mechanic, lawyer, accountant, doctor, consulting firm and so on. As a
marketer it is important to know why customers are buying your product and the
features the customer like most.
PRICING
Determining a good price for a product depends on many factors. It could be done to achieve
three main objectives;
To ensure that the company’s profitability objectives are achieved.
48 | Prepaid by: Rabiu Iliya [MBA BUK, MSc Wolverhampton, UK]
To ensure that consumers perceived the price as reasonable and affordable which will
in turn leads to a higher sales volume.
To ensure that consumers perceived the product as superior to that of the competitor’s.
It goes with saying that correct pricing of a company’s product or service will enable a
company to cover both fixed and variable costs of production and make profit from its
operation so that the firm’s objectives could be achieve.
What is Price?
A price is a value or sum of money at which a supplier of a product or service and
buyer agreed to carry out an exchange transaction.
A price can be defined as the amount of money which a buyer of a product must offer
the seller with a view to getting possession of the product.
A price can also be seen as any amount of money a customer is able and willing to pay
in exchange of a product or service.
There are many pricing strategies but we are going to limit our discussion to the followings:
Skimming Pricing
This is where a high price is charged to a product in order to recoup initial investment. In this
situation a firm may use this pricing method to create an impression in the mind of
consumers that its product is of higher quality.
Pricing Policies
To sell higher than the competitors.
49 | Prepaid by: Rabiu Iliya [MBA BUK, MSc Wolverhampton, UK]
To sell in line with the prevailing market price.
To sell lower than the competitors.
PLACE
Distribution is crucial to marketing for without good distribution no single product would
reach the ultimate consumers. Activities of middlemen otherwise referred to as
intermediaries or marketing channels are geared towards facilitating the movement of good
from the manufactures to the ultimate consumers.
Distribution is an important marketing function aimed at getting the right product, at the
price, at the right quality, at the quantity, at the right time and to the right people or place.
PROMOTION
Advertising
Advertising was defined by American marketing association as any form of non-personal
presentation of ideas, goods or services by an identified sponsor.
Role of Advertising
To created awareness about the existence of a new product is the market.
To arouse consumers interest in a product or service.
To maintain existing customers as well as attract prospective ones.
To enter new market and expand the exciting one.
To create a brand or company’s image.
Personal Selling
This involves direct face to face relationship between the seller and the prospect consumers.
According to Simpson (1992) defined personal selling as the “one on one” opportunity to
obtain an order for the seller to meet the needs of the buyer.
Sales Promotion
This consists of a short term incentives offered to encourage purchases of the company’s
products on services. It consists of all activities aimed at promoting immediate sales. It is
designed to achieve fast sales response and consists of all activities by which a company
which carry message about its products.