Cars

A
‘RESEARCH PROJECT REPORT’

ON
“CONSUMERS PREFERENCE ON MIDDLE SEGMENT

CARS”
SPECIAL REFERANCE
(HYUNDAI SANTRO & MARUTI WAGON R)
(Submitted for the partial fulfillment of Master of Business Administration)

Under the Guidance & Supervision of
Prof.Lovleen Kaur
(Faculty)
(Management Studies)
Mata GUJRI COLLEGE,FGS
Submitted
by:
Roll
no…………..
Submitted to:
U. P. Technical University, Lucknow
Through
SRM Institute of Management And Technology,
Modinagar (Ghaziabad).
STUDENT DECLARATION
I MANOJ KUMAR here by declare that the research project report work in
title “to analysis the market of middle segment cars” is under taken by me to
fulfill the requirement of MBA sessionn2003-2005 under U.P. Tech
University, Lucknow.
This work is original and whatever information furnished by me to the best

of my knowledge.
MANOJ KUMAR
Roll no. 0308070024
Enrolment no………
ACKNOWLEDGEMENT
It is my pleasant duty to offer my service

acknowledgement to those honorable personalities of the
department who have been a constant source of help and
encouragement in carrying out this project.
First of all I wish to express my indebt ness to

Prof.Lovleen Kaur
faculty of for valuable suggestions and guidance throughout
the project.
This assignment would not have been

completed without efforts of the all the concerned
authorities. Also this project enables me to have the know-
how of the effectiveness & working of market about the mid-
segment cars (Hyundai santro & Maruti Wagon R).
After the completion of this Project I feel myself

as a well aware person about the analysis of middle segment
cars, the most prospective arising field of today’s market. I
am also grateful to all those personalities who have helped
me directly or indirectly in bringing up this project report.
Jaininder
Sharma
M.B.A.
(4th Sem)
Roll no. 6421
PREFACE
As a student of M.B.A. (Master of Business Administration),

one of the most reputed professional course, I consider its my privilege to
thank all the persons involved in the working of this project and their
supervision and guidance I have been able to complete this project.
The attractive feature of the M.B.A. course is that along with

theory we also get to have the exposure of the practical environment. The
entire journey from the very idea of this project report to reality would not
have been possible without guidance and support of many people.
The Project Report is based on Systematic and Scientific search for

pertinent information on Specific Topic.
The topic for my project report is:

“to analysis the market of middle segment of cars”
The Project Report revolves around the market of middle segment

cars (Hyundai santro & Maruti zen) to explore the various aspects of middle
segment cars. The certain objectives were predefined and the task was to
accomplish them.
The study was confined geographically to ( NOIDA). A set of

questionnaire was prepared & scrutinized before going for market analysis.
CONTENT
INTRODUCTION OF SEGMENT CARS

EXECUTIVE SUMMARY
INTRODUCTION OF MIDDLE SEGMENT CARS
1- MARUTI WAGON R
2- HYUNDAI SANTRO
COMPARISON OF SOME FUNCTION BETWEEN MARUTI WAGON R

HYUNDAI SANTRO
1-COMPARISION OF SAFETY B/W MARUTI WAGON R & HYUNDAI SANTRO

2-COMPARISION OF TECHNOLOGY B/W MARUTI WAGON R & HYUNDAI
SANTRO
3-COMPARISION OF COLORS B/W MARUTI WAGON R & HYUNDAI SANTRO
4-COMPARISION OF PRICES B/W MARUTI WAGON R & HYUNDAI SANTRO
5-COMPARISION OF FEATURES B/W MARUTI WAGON R & HYUNDAI
SANTRO
6-COMPARISION OF VARIANT B/W MARUTI WAGON R & HYUNDAI
SANTRO
7-COMPARISION OF QUALITY B/W MARUTI WAGON R & HYUNDAI SANTRO
8-COMPARISION OF PARTNERS B/W MARUTI WAGON R & HYUNDAI
SANTRO
9-COMPARISION OF INTERNATIONAL STYLE B/W MARUTI WAGON R &
HYUNDAI SANTRO
RESEARCH METHODOLOGY
RESEARCH OBJECTIVE
SIGNIFICANCE OF RESEARCH
RESEARCH DESIGN
SAMPLING
SAMPLE SIZE
SAMPLE AREA
SAMPLE UNIT
PILOT STUDY
COLLECTION OF DATA
TOOL ANALYSIS
SWOT ANALYSIS
FINDING
CONCLUSION
LIMITATION
RECOMMENDATION & SUGGESTION
BIBLIOGRAPHY
QUESTIONNAIRE
INTRODUCTION OF
SEGMENT CARS
INTRODUCTION OF SEGMENT CARS
BETWEEN 1998-99 and 2002-03, new passenger vehicle registrations grew

an average of 15 per cent plus, due largely to the flood of new products in
the small car segment. The car market is set for further expansion on the
lines of what happened between 1999 and 2001.
Again, as in the previous case, the expansion this time around too is likely to
be due to the launch of a number of new cars and utility vehicles in almost
all segments of the industry.
Entry level: The dream car for many a two-wheeler owner in the country,
the Maruti 800, continues to offer the most value for the average Indian
looking for a comfortable and affordable entry-level vehicle. The A
segment, monopolised by Maruti Udyog Ltd (MUL), is a clear indicator of
the aspirations of the value-conscious Indian. The M-800 notched up a 63
per cent increase in sales volumes during the first quarter of this fiscal on the
back of the price cuts effected after the excise duty reduction.
So, for the first-time car-buyer, who has budget constraints and is looking
for comfortable transport on four wheels, the M-800 is still the best option.
In fact, the car is even more comfortable to drive, thanks to new features
such as radial tyres and a five-speed gear-box.
Further, given the good resale potential, an M-800 is still the better choice
when compared to more unreliable options in the second-hand car market.
Small cars: The B segment of the passenger car industry is the most
crowded, with about eight models and some 80 variants. And more
competition is waiting in the wings. Car-makers are hoping to replicate the
leapfrogging that A-segment buyers did when a number of new options were
offered in the B segment. A similar transmigration is now expected into a
new cusp segment between B and C.
The products that may be positioned in this new segment are the Corsa Sail
from GM India, the Getz from Hyundai (or the Click, as it is called in
Korea), possibly the Suzuki MR Wagon and the much-awaited small car
from Toyota.
These may be new car options worth waiting for, especially if the buyer is an
entry-level C-segment car aspirant.
For the budget small-car buyer, apart from the existing choice between the
Maruti Zen,ZEN-ESTILO,WAGON-R,Tata Indica and the Hyundai Santro,
the only addition later this year may be GM Chevrolet Spark.
Mid-size: The C-segment, mid-size car buyer is going to be flush with

choice too. After the Tata Indigo, one of the most popular in this segment,
Tata Motors (the erstwhile Tata Engineering) is expected to launch an estate
version of the original Indica.
The competition in this segment could hot up if new products in the form of
the Ford IKON, the Suzuki ESTEEM and the Hyundai ACCENT,Santro XD
land on Indian shores. For the entry-level C-segment car buyer, the best
options would be the diesel version of the Tata Indigo and the petrol version
of the Maruti Esteem.
For the buyer in this segment who has a heavier wallet, the recently
introduced Chevrolet Optra may be a good choice.
D and E segments: These two segments, representing premium and super

luxury cars such as the Skoda Octavia, Hyundai Sonata, the new Honda
Accord, Ford Mondeo and the luxury brand Mercedes Benz's E-class, have
had to face competition from the Opel Vectra, Toyota Camry and the Toyota
Corolla.
These two segments will be of interest to the well-heeled, and the buyer's
choice is usually governed by his brand preference. Other additions were the
C- and S-class sedans from Mercedes Benz and the imported BMWs and
Volvos.
MUVs and SUVs: Multi-utility and sports utility vehicles have had a
bumper year in 2002-03. As consumer preference for these vehicles has been
rising, so have the new models across the entire price spectrum.
Starting from the Tata Sumo, Mahindra Bolero and the newer Mahindra
Scorpio, to the top end Mitsubishi Pajero, Suzuki Grand Vitara and
Chevrolet Captiva, the buyer in this segment too is spoilt for choice. There
are more in the pipeline, including the Ford Everest, the Hyundai Terracan.
BETWEEN 1998-99 and 2002-03, new passenger vehicle registrations grew
an average of 15 per cent plus, due largely to the flood of new products in
the small car segment. The car market is set for further expansion on the
lines of what happened between 1999 and 2001.
Again, as in the previous case, the expansion this time around too is likely to
be due to the launch of a number of new cars and utility vehicles in almost
all segments of the industry.
Entry level: The dream car for many a two-wheeler owner in the country,
the Maruti 800, continues to offer the most value for the average Indian
looking for a comfortable and affordable entry-level vehicle. The A
segment, monopolised by Maruti Udyog Ltd (MUL), is a clear indicator of
the aspirations of the value-conscious Indian. The M-800 notched up a 63
per cent increase in sales volumes during the first quarter of this fiscal on the
back of the price cuts effected after the excise duty reduction.
So, for the first-time car-buyer, who has budget constraints and is looking
for comfortable transport on four wheels, the M-800 is still the best option.
In fact, the car is even more comfortable to drive, thanks to new features
such as radial tyres and a five-speed gear-box.
Further, given the good resale potential, an M-800 is still the better choice
when compared to more unreliable options in the second-hand car market.
Small cars: The B segment of the passenger car industry is the most
crowded, with about eight models and some 80 variants. And more
competition is waiting in the wings. Car-makers are hoping to replicate the
leapfrogging that A-segment buyers did when a number of new options were
offered in the B segment. A similar transmigration is now expected into a
new cusp segment between B and C.
The products that may be positioned in this new segment are the Corsa Sail
from GM India, the Getz from Hyundai (or the Click, as it is called in
Korea), possibly the Suzuki Wagon R and the much-awaited small car from
Toyota.
These may be new car options worth waiting for, especially if the buyer is an
entry-level C-segment car aspirant.
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
• The project was undertaken for “to analysis the market of middle
segment cars at KHANNA n FGS to find out the current comparison
between middle segment cars as Maruti WagonR & Hyundai Santro
Xing
• The market study and research is done by the questionnaire related to

customer
• The current comparison between Maruti WagonR and Hyundai Santro

at KHANNA n FGS is showing which cars is best between both cars and
it has been made for customer satisfaction for their favorites car
• New customers are always eager and keen to become the best one car
between Maruti WagonR and Hyundai santro.But a critical and
extensive survey gives us the knowledge to judge the appropriate car
between Maruti WagonR and Hyundai Santro.
The survey shows that the customers are always ready to prefer car’s
quality, car’s prices, good looking of cars and cars colors
INTRODUCTION OF MIDDLE
SEGMENT CARS
INTRODUCTION OF MARUTI
WAGON-R
INTRODUCTION OF MARUTI WAGON-R
As its name suggests, the Zen Classic features the retro look so popular in
Japan and elsewhere. Launched on August 23 1999, it is the latest car to roll
out from the Maruti bandwagon. It has all the contemporary features of the
Zen, with a change in design. The Classic has the retro look with round
headlights and a vertical chrome grill. The bumpers too get the retro.
Treatment and have been replaced with slim chrome bumpers. It features
revised interiors with classic wood finish louvers on the dashboard and an all
new speedometer make. Its power windows and central locking afford
comfortable driving. Safety equipments include body reinforcements, side
impact beams. It remains to be seen if this model can spark the retro craze in
India too
At Maruti, our approach to quality is in keeping with the Japanese

practice--"build it into the product". Technicians themselves inspect the
quality of work. Supervisors educate and instruct technicians to continually
improve productivity and quality. The movement of quality indicators is
reviewed in weekly meetings by the top management.
In 2001, Maruti Udyog Ltd became one of the first automobile

companies anywhere in the world to get an ISO 9000:2000 certification.
AV Belgium, global auditors for International Organization for
Standardisation(ISO), certified Maruti after a four day long audit, covering
varied parameters like Customer Focussed organisation, Leadership,
Involvement of people, Process approach, System approach to Management,
Continual improvement, etc.
In May 1995, Maruti got ISO 9002 certification. The audit for this
covered quality assurance in production, installation, marketing and sales as
well as after sales services. We were also one of the first companies in the
world to pioneer ISO 9000 certification for our dealers.
In October 1993, MUL passed the Conformity Of Production (COP)

Audit, which is based on a European Union Directive. This authenticated
our quality systems and testing facilities for export to Europe.
Our emphasis on total quality has meant that today we are in a position to
guide vendors and dealers in establishing and consolidating their individual
quality systems. This commitment to quality has ensured a consistently
satisfying product and world-class sales and after-sales services.
A new feather was added recently in Maruti’s cap in the field of quality
when the Quality Management System of its Press Shop & associated
functions (collectively termed as Press Function) got certification for
conformance to the requirements of TS16949:2002 standard.
The need for TS certification of Press Function had its genesis in the
prestigious project that Maruti earned for the supply of stamped panels to
General Motors India for one of its forthcoming models.
As a part of Quality system requirements, GM requires all its suppliers to be

certified to either ISO TS 16949 or QS 9000.
These standards address Quality System requirements, which are particularly

specific to the automotive industry and requires an organization to be in
compliance with ISO 9000 systems as a basic requirement. However,
whereas QS 9000 would become defunct and cease to exist after Dec 2006,
TS 16949 is going to be the standard of the future.
The TS 16949 standard, brought out by ISO in the year 1999, is an extension
of the ISO 9001:2000 standard that prescribes Quality management system
requirements that are specifically applicable to the automotive industry.
TS 16949 has gained high popularity and almost all major automobile
players across the globe including GM, Ford, Daimler Chrysler, Nissan,
Honda are embracing & promoting it.
Kaizen is based on the concept of making incremental improvements in our

products. It incorporates a series of continuous small and simple
improvements, which aim at involving employees at all levels.
The Suggestion Scheme is based on the same principle. Under this scheme,
employees are encouraged to make suggestions for improvement in any area
of our operation. Over 50,000 suggestions are received from employees
every year.
Maruti has won the First place in "Excellence in Suggestion Scheme
Contest 2003", which is the 6th consecutive award won in as many years.
This contest is organized by Indian National Suggestion Schemes
Association (INSSAN). Since 1998 Maruti has won this award 10 times.
"Quality Circles" are groups of five to eight members from a particular work
area who work as a team to identify priorities and solve work related
problems in the area.
We believe that it is this unwavering commitment to quality that will lead to

the further growth of the organization as competition increases
Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act
of Parliament, to meet the growing demand of a personal mode of transport
caused by the lack of an efficient public transport system.
Suzuki Motor Company was chosen from seven prospective partners
worldwide. This was due not only to their undisputed leadership in small
cars but also to their commitment to actively bring to MUL contemporary
technology and Japanese management practices (which had catapulted Japan
over USA to the status of the top auto manufacturing country in the world).
A licence and a Joint Venture agreement was signed between Govt of India
and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in
Oct 1982.
The objectives of MUL then were:
• Modernization of the Indian Automobile Industry.
• Production of fuel-efficient vehicles to conserve scarce
resources.
• Production of large number of motor vehicles which was
necessary for economic growth.

INTRODUCTION OF HYUNDAI
SANTRO XING
INTRODUCTION OF HYUNDAI SANTRO XING
On 30th November, I was reading the newspaper and the business section I
saw the heading “Hyundai become the debt free company”. This prompt me
to write a review on the best automobile company in India so the review is
about the company, which in its 8 years of existence has transformed the
India automobile scene. It has emerged as the leading export of it product I
really admire it president Mr. BVR Subromanium I had the pleasure of
meeting him at this year out export in Delhi.
In the 8 years this extentense Hyundai Motor India LTD. has shown
tremendous growth and has major player in the Indian automobile market in
fact it is given Maruti the largest car manufacture in India a stiff competition
HISTORY
Hyundai Motor India LTD was established in 1996. Hyundai Motor India
LTD and is wholly on it subsidiary of Hyundai Motor company S. Korea. It
is the 2nd largest and fastest growing car manufacturing in India HMIL
presently has over 18 variant of passengers can across four segments.
Hyundai Santro in the B segment
The company recorded combined the sales of 150741 units during calendar
year 2003 with Santro emerging leaders in their respective segments.
As a matter of fact HMIL has sold over 700,000 car in the record time
adjust 8 years since commencement of commercial production in September
1998 and is all set to emerge as one of the largest exporter of passengers car
and component out of India the company export income has been boosted
both by an increase hiker realization from the export market mainly Europe
and to it all HMIL was recently awarded the benchmark ISO 14001
certification for its sustainable environment management practices.
Recently in fact on Tuesday 30th November 2004 HMIL wiped out it is

entire accumulated debt has become a debt free company. It had a peak debt
of around 414 million and wiping it out in a period of 8 years is by no means
as well as achievement.
It would have achieve higher sales in 2004 had in not been rusticated due
to the less of production revamp of its manufacturing customer to its main
rival Maruti during the three months when the revamp was going at
manufacturing unit. But as well as know it will soon makes up for this loss.
COMPARISON OF SOME
FUNCTION BETWEEN MARUTI
ZEN HYUNDAI SANTRO
COMPARISION OF SAFETY BETWEEN HYUNDAI
SANTRO & MARUTI ZEN
HYUNDAI SANTRO XING MARUTI ZEN
The new Santro Xing is the only With the Zen, you can be sure of a
compact car in India to offer the lot more beyond the unmatched
world class Antilock Braking System styling and the great looks. Various
(ABS) as an option on all trims. A thoughtfully designed features
safety standard across the world, the transform the Zen into an
ABS prevents wheel lock during impregnable fortress of safety, within
sudden braking maneuvers, thereby which the passengers are cocooned
preventing the vehicle from skidding with all possible active and passive
and allows the driver to remain in safety systems.
control of the vehicle, no matter how
slippery the surface.
These include:
The crumple zones in the new Santro
Xing have been further reinforced to
conform to the strictest of global
safety norms and tested for frontal
and offset impact in the most  Protective monocoque body
gruelling test track conditions, so
that you
drive away with complete peace of  Collapsible steering column
mind. Take a look at the Multimedia
Animation of our Crash Tests
 Dual side impact beams
A pair of ultra-high strength steel

members are built into the doors of  Engine sub-frame
the Santro Xing for additional
protection against side impact, while  Laminated front windscreen

a front impact bar and an engine
subframe protect you in the
event of a frontal impact.  Child-proof rear door locks
Hyundai vehicles are put through

rigorous Crash Tests during
developmental stage that conform to
the exacting standards set by
agencies like NCAP and SINCAP.
Every effort is made to exceed the
stipulated norms to ensure
uncompromising passenger safety.
COMPARISION OF TECHNOLOGY BETWEEN HYUNDAI
SANTRO & MARUTI ZEN
Dimension weight With a technology and performance

package unmatched by any other
premium compact car in India, the
3565 Zen is a clear leader. Check out
Overall these features that make the Zen a
length(mm) technological wonder.
1525
Electronic power steering
Overall width
(mm 1590
Ensures effortless maneuverability,
Wheel base 2380 more control and a better grip. Lets
(mm) you stay in command of the road,
4.4m making driving a pleasurable affair
Minimum - no sweat!
turning
16-Bit microprocessor
Radius
It delivers that ideal combo of speed,
power and fuel efficiency, and gives
Engine you instant response
Company safety
No. of cylinder 4 Crash-tested as per international

standards, the new Zen cocoons you
No of value 12 within a protected space with a host
of active and passive safety features.
Engine 1086 Peace of mind. A sense of security.
displacement
Smooth driving
Performance
The under-floor of the new Zen has
been designed to ensure smooth
Maximum 63@5500 crossing of speed breakers. You'll
output hardly feel those bumps.
9.1/4000
Maximum
torque
kgm@rpm
Tires
Size 155/70R.
Sources: I collected this information through marutizen.com and hyundaisantro.com at

the date 12-04-2005.
COMPARISION OF PARTNER BETWEEN HYUNDAI
SANTRO & MARUTI ZEN
ICICI bank ICICI BANK
HDFC bank PNB
PNB ABN AMBRO
Bank of Panjab HDFC BANK
Kotak of mahindra SUZUKI LTD
Mahindra & mahindra financial ltd
Citi bank
COMPARISION OF PRICES BETWEEN HYUNDAI
SANTRO & MARUTI ZEN
HYUNDAI SANTRO MARUTI ZEN
prices Price
Xe (metallic) 343595 Rs. ZEN LXI bharat 369773

3 (non metalic)
Xe(solid) 339638 ZEN LXI bharat 373396
3 ( metalic)
Xp (metallic) 359617 ZEN LXI bharat 356773
2 (non metalic)
Xp(solid) 355656 ZEN LXI bharat 360396
2 ( metalic)
Xg (metallic) 384638 ZEN LXI bharat 381660
2 (non metalic)
Xg (solid) 380680 ZEN VXI bharat 385283
2 (non metalic)
Xs(metallic) 406655 ZEN VXI bharat 3816600
2 ( metalic)
Xs (metallic) 402699 ZEN VXI bharat 385283
3 (non metalic)
At (metallic) 444526 ZEN VXI bharat 394660
3 ( metalic)
At(solid) 440560 ZEN LX bharat 398283
3 (non metalic)
ZEN LX bharat 343068
3 ( metalic)
2 (non metalic)
2 (metalic)
Sources: this price list of both cars has been gathered through marutizen.com
&santroxing.com at the date 12-04-2005.
COMPARISION OF COLORS BETWEEN HYUNDAI
SANTRO & MARUTI ZEN
Setting gray Bright red

Forest dew Silky silver
Husky blue Pearl silver
Noble white Beam blue
Scarlet sage Superior white
Passion red
Bright silver
Ebony black
COMPARISION OF INTERNATIONAL STYLE BETWEEN
HYUNDAI SANTRO & MARUTI ZEN
A new shining dawn hear comes the Take a look at the new Zen. With the
sun again latest in European hatchback styling,
it's quite an eyeful... and it leaves the
The new Santro Xing sports stunning competition way behind, just by its
design changes that include a sheer presence on the road.
completely transformed exterior with
flowing aerodynamic body lines,
large integrated bumpers, stylish new New rear wind screen
headlamps and large sporty tail New center cousole
lamps. The plush new interiors come Rear fog lamps
with a cushy 3-spoke steering, new New multi rellector clear head lamp
instrument clusters, front and rear New dynamic bonet
power windows, luxurious new Sporty meter cluster
upholstery and more! New double grille
New hatchback door
FRONT LIGHT
new bigger and clear head lamps for
sun shine at the night
Attractive clear headlamps & fog

lamps, for greater
visibility & safe night driving under
all weather conditions
RADITOR GRILLE
smart smiling radiator grille
A sleek, smiling radiator grille with

chrome horizontal lines adds to the
character of the car.
TAIL LAMPS
lapsing new tail lamps
The new look rear combination

lamps enhance the Xing's sporty
looks and offer better safety while
braking.
MODULOR BUMPER WITH FOG

LAMPS
sleeks modular bumper with
integrated fog lamp
The body colored bumpers with

waistline moulding accentuate the
stylish looks and offer better crash
resistance.
REAR VIEW MIRRORS

interlay adjustable rear view mirrors
EXITING NEW COLORS

a fresh new range of colors
The new look rear combination
lamps enhance the
Xing's sporty looks and offer better
safety while braking.
Flaunt your attitude with the Xing's

tangy new range of colours. Choose
from Fairy Leaf, Mystic Lavender,
Satin Grey and more!!!
COMPARISION OF FEATURES BETWEEN HYUNDAI
SANTRO & MARUTI ZEN
SAFETY & SECURITY SAFETY

(a) body rainforcement
(a) dual member sides protection (b) engine sub frame
beam (c) liminated fron wind screen
(b) engine sub frame (d) rear wind screen wiper and
(c) cross bar under dash panel washer
(d) child safety rear door lock (e) child safety rear door lock
(e) dual horn (f) new fron fog lamp
(f) high mounted stop lamp (g) new rear fog lamp
(g) central door locking (h) new clear head lamp
EXTERIOR
COMFORT
CLEAR HEAD LAMP (a) trasmission
(a)Twin clear rear combination (b) front suspension
lamps (c) rear suspension
(b) drivers passenger ORVM (d) CFC-free airconditioner &
(c) body colored bumper heater
(d) waisting moulding (e) Front pwer window
(e) chrome radiator grille (f) Tinted glasses
(f) wheel covers
INTERIOR STYLE
(a) spoke steering wheel (a) body color bumper
(b) A,B&C pillartrim (b) body side mouldings
(c) Rear parcel tray (c) new fabric up holstery
(d) Ash tray (d) moulded door trims
(e) Room lamp (e) moulded roof lining
(f) new fuel feel cover
WARNING
(a) Low fuel warning
(b) door and fail gate agar
warning
(c) seat belt warning
COMFORT CONVENIENCE
(a) heater
(b) remote fuel lid operner
(c) remote tail gate release
(d) clutch foot rest
(e) power steering
(f) wanity mirror
(g) front power window
(h) cigar lighter
SEATING
(a) anti sub marine front seak
(b) rear seat double folding
(c) seat under tray driver side
COMPARISION OF VARIANT BETWEEN HYUNDAI
SANTRO & MARUTI ZEN
The ZEN VXi is a top-of-the-line

variant of the ZEN World Car. It is
the only car in India to be equipped
with an electronic power steering as
opposed to the conventional
hydraulic power steering thus
improving maneuverability at both
low and high speeds. The ZEN VXi
comes with multi-point fuel injection
(MPFI) which generates a maximum
output of 60 bhp for better pickup
and power.
The ZEN VXi is equipped with
stylish body coloured bumpers,
power windows, central locking and
a rear windshield demister for
improved visibility during the
monsoons and winters, as also side
body moldings for improved
aesthetics and prevention of
scratches on the sides.
 New front fog lamps

 New rear fog lamps
 New clear head lamps
 New clear tail lamps
 New improved lumber and
thigh support seating
 New center console with cup
holder
 New co-driver seat back
pocket
 New fabric upholstery
 New dial colour instrument
cluster
 New full wheel cover
 New gear knob with metal
finish
New body coloured garnish on
backdoor
RESEARCH METHODLOGY
RESEARCH OBJECTIVE
The study was taken as a part of the curriculum of the 2-year find time
MBA degree. The objective of the survey was to study the potential of the
effect of product visibility and sales.
The method of data collection was both primary sources . The primary data
was collected by visiting market and getting the questionnaire filled.
The sample size of my survey was 50 customers of middle segment cars

(Maruti Zen & Hyundai Santro). I hope that the suggestion given on the
basic of data collection will prove to be useful.
The following objectives of the research are as follows: -
1- To find out the awareness of customers about the Maruti Zen

and Hyundai Santro market.
2- To analysis the comparison of quality between Maruti Zen and
Hyundai Santro.
3- To evaluate the average of both cars
4- To analysis the customers satisfaction for both cars .
5- To findout the value of resell of both cars.
6- To findout the effectiveness of media used for Maruti Zen and
Hyundai Santro.
7- To findout the effectiveness of colors used for Maruti Zen and
Hyundai Santro.
Scope of the Study
The study comparison between Maruti Zen and Hyundai Santro has been
aimed at middle segment cars. I cover the impact of Maruti Zen and
Hyundai Santro on customer. This study is also extended to know the
consumer awareness about both cars. The study mainly projected to show
the comparison between these both cars.
SIGNIFICANCE OF RESEARCH
“All progress is born of inquiry. Is often better

than over confidence for it leads to inquire and
inquire leads to invention.”
So it show increased scientific and inductive thinking and is promotes the

devolvement of logical has it’s of thinking and organization.
Research has its special significance in comparison between Maruti Zen

and Hyundai Santro market this research motivate both cars company about
the sale.
This research gives the information to both cars company about the
customer as which car do the customer most like and customer satisfaction
of which car is better.
This market research shows the weakness of cars.
Market research is the investigation of the structure and development of the

market for the purpose of formulating efficient policies for purchasing,
production and sales
RESEARCH METHODOLOGY
Management is in any organization needs information about

potential market and environmental _forces. In order to
develop successful strategic marketing plans and to respond
to change in the market place. Marketing Research enable
an organization to obtain the information, it need to make
decision about, its environment, its marketing mix and its
present and potential market.
Philip kotler defines marketing researches as “Marketing

Research is the systematic design, collection, analysis and
reporting of observations and finding relevant to a specific
market situation faced buy the company”.
Research methodology include:
Research design
Sampling
Sample size
Sample area
Sample unit
Pilot study
Collection of data
Research Design
The exploratory research design is adopted with special emphasis on to

analyze the market of middle segment cars “ Maruti Zen & Hyundai Santro “
, it mainly focus the comparison between maruti Zen & Hyundai Santro
among the potential customer. The approach is aimed at identifying the
awareness among the prospects of both cars customers. As the study explore
the possible cues of both cars, all dimensions of cars has been identified.
The study has been designed with some variables such as quality, average,
re-sale, satisfaction of customers, outlooks, cover less space.
The study tool was to develop and administered to the market segment
comprising of customers who posses middle segment car “Maruti Zen &
Hyundai Santro”.
Sampling
Stratified sampling procedure is followed in this study. In the commonly

used method of stratified sampling , the researcher attempts to ensure that
the sampling selected is a representative of the population by selection
sampling units on the basis of certain parameters. Here the major parameter
considered is the possession of cars is determined by observing the middle
segment cars owned by the respondent using the possession of cars
respondent the sample are grouped on maruti zen and Hyundai santro and 50
samples in total are selected for the study. The selction of the sample has
been done using proportionate stratified sampling comprising 25 samples of
Hyundai santro and 25 samples maruti zen.
Sample Size: 50
Sample Area: Noida
Sample Unit: Customers

Pilot Study
Before undertaking the study, a pilot study is made finalized the tool of data
collection using 15 various types of questions. The questionnaire prepared to
customers to see the response. Responses are related to the both cars.
Respondent of customers have understood the questions.
Data Collection Method

The data required for study was collected through different sources.
Primary Source: data required was collected for the first time and it is
primary in it usage for reporting. The personal interview method has been
strictly adopted through out the study. The primary data was collected by the
customer survey with the help of structured questionnaire.
Secondary Source: secondary data include that data which is collected for
some earlier research work and are applicable in study the researcher
undertaken. It include campaign Internet, print advertisement on magazines.
Profile of sample: The profile of sample includes the aspect like age,
gender, occupation and monthly income, awareness of cars. The sample
work selected on the basis of possession of middle segment cars owned by
them. Mostly respondent comes under the age 20-40.
Justification
I got research project title is “to analysis of middle segment cars (Maruti Zen
& Hyundai Santro)”.
I choosed 50 sample size and because time is very less so I can not gather
information of customer more 50.
I choosed sample area “Noida” because noida is my living city and I know
all the place of Noida so its easy for my cusomer survey.
I choosed sample unit related to customers because we can get more

information through customer because customer is main user and they know
very well about their car. But we can not get more information about the cars
through authorize dealers. And it’s easy to make the questionnaire related to
customers.
I used exploratory research because my topic is “to analysis the market of

middle segment cars ”. So I have choosed two cars (Maruti Zen & Hyundai
Santro) I have to show the comparison between both cars so first I have to
gather the information on the problem in both cars and to design the
appropriate information collection procedure for the given situation. On
which we can comparison between both cars.
I choosed stratified random sampling because I took two group of cars such
as Maruti and Hyundai and I took one-one cars from both group such as Zen
of Maruti and Santro of Hyundai.
DATA COLLECTION AND
ANALYSIS
(1) Percentage of customer liking car.
100 customer
60% 55%
50% 45%
40%
30% 100 customer
20%
10%
0%
Maruti zen Hyundai santro
(2) Percentage of best car on the basis of maintenance
Maintenance of car
70%
60%
60%
50%
40%
40% Maintenance of
30% car
20%
10%
0%
(3) Percentage of best car on the basis of outlooking.
Outlooking
80% 70%
60%
40% 30% Outlooking
20%
0%
(4) Percentage of best car on the basis of price
Price
60% 55%
50% 45%
40%
30% Price
20%
10%
0%
(5) Percentage of best car on the basis of average
Average
82% 80%
80%
78%
75% Average
76%
74%
72%
(6) Percentage of best car on the basis of company services
after selling
Service
80%
60%
60%
40%
40% Service
20%
0%
(7) No. of free services after selling
Free service
Hyundai
santro Maruti zen
40% Maruti zen Hyundai santro
60%
(8) Percentage best car on the basis of colour
80%
70%
60%
50%
Maruti zen
40%
Hyundai santro
30%
20%
10%
0%
Gray Yellow White Black
(9) Averagen (km\litre) of car
Average 16 km\L
Hyundai
santro
Hyundai santro
(10) Percentage of customer satisfaction for company price
Satisfaction
80%
60%
60%
40%
40% Satisfaction
20%
0%
(11) Percentage of car information through the below alternatives
100% 85%
80%
80% 60%
60% 50% Maruti zen
40%
40% 30% 30%
20% Hyundai santro
20%
0%
T.V. add
Other
paper
Automative
News
magazine
(12) Percentage of resale value of car
Resale
80% 70%
60%
40% 30% Resale
20%
0%
(13) Percentage of best travel image
Brand image
80% 70%
60%
40% 30% Brand image
20%
0%
(14) Percentage of best car on the basis of cover less space
Cover less space

75%
80%
60%
40% 25% Cover less space
20%
0%
(1) Percentage of customer liking car.
Alternative Maruti zen Hyundai santro
50 customer 55% 45%
ANALYSIS: according my market survey I collected 50 customers then 55% customer

give preference to Maruti Zen and 45% customers give the preference to Hyundai Santro.
Accordin it result has been come that Maruti Zen is better than Hyundai santro.
(2) Percentage of best car on the basis of maintenance
Maintenance of car 60% 40%
ANALYSIS: I found by the market survey 60% customers say that Maruti Zen’s
maintenance is very less and 40% customers say that Santro’s maintenance is very less.
So Maruti Zen is better than Hyundai Santro in case of maintenance.

(3) Percentage of best car on the basis of outlooking.
Outlooking 70% 30%
ANALYSIS: according my customer survey 70% customers say that Maruti Zen has
good outlooking and 30% customers says that Hyundai Santro have good outlooking.
So in my survey Maruti Zen is best car comparision Santro in case of outlooking.

(4) Percentage of best car on the basis of price
Price 45% 55%
ANALYSIS: I found the information about the price 45% customer are satisfy with
Maruti Zen and 55% customers are satisfy with Santro.
So Maruti Zen and Hyundai Santro have almost equal price.

(5) Percentage of best car on the basis of average
Average 80% 75%
ANALYSIS: according my customer servey 80% customers say that maruti Zen give
good average and 75% Customers say that Santro give good average.
So according this Maruti Zen is better than Hyundai Santro in case of average.
(6) Percentage of best car on the basis of company services
after selling
Alternative Maruti Zen Hyundai Santro
Service 60% 40%
ANALYSIS: according my customer survey 60% customers say that Maruti Zen give
more service than Hyundai Santro.
So Maruti Zen is better than Hyundai Santro in case of free service.

(7) Percentage of best car on the basis of cover less space
Cover less space 75% 25%
ANALYSIS: I found that 75% customers told me that Maruti Zen is suitable for small
and big place and 25% Customers told me that Santro can not cover small palace than
Zen.
So Zen can be stand any where but Santro can not stand any where.
(8) No. of free services after selling

Alternative
Free service 60% 40%
ANALYSIS: according my customers survey 60% customers say that Maruti Zen give 6
free service but 40% customers says Santro company give 4 free service.
So in case of free service Maruti Zen is better than Hyundai Santro.

(9) Average (km\liter) of car
Average 16 km\L 15 km\L
ANALYSIS: according my customers survey that customer told me that Maruti Zen give
average 16km/l and Hyundai Santro give average 15km/l.
So according it MarutiZen is better than Hyundai Santro in case of average.

(10) Percentage best car on the basis of colour
Gray 10% 25%
Yellow 60% 55%
White 50% 60%
Black 70% 60%
ANALYSIS: according my customer survey I analyzed colors preference that

10% customers like gray color in Maruti Zen.
60% customer like yellow color in Maruti Zen.
500% customer like white color in Maruti Zen.
70% customer like black color in Maruti Zen.
25% customers like gray color in Santro.

55% customers like yellow color in Santro.
60 customers like white color in Santro.
60% customers like black color in Santro.
(11) Percentage of customer satisfaction for company price
Satisfaction 40% 60%
ANALYSIS: according my customer survey 40% customers satisfy with Zen prices and
60% customer satisfy with Santro.
So Santro is better than Zen in case of customer satisfaction of price.

(12) Percentage of car information through the below alternatives
News paper 50% 60%
Automative magazine 40% 30%
T.V. add 80% 85%
Other 20% 30%
ANALYSIS: according my customers survey 50% customer get the information through
news paper , 40% customers get the information through automative magazine ,80%
customer get the information through T.V. Add. Towards Zen.
60% customers get the information through news paper , 30% customers get the
information through automative magazine ,85% customer get the information through
T.V. Add. Towards Zen.
So according it Zen has command on T.V. add. And Santro has also command on
T.V.add.
(13) Percentage of resale value of car
Resale 70% 30%
ANALYSIS: I found though the customer survey that Maruti Zen give 70% resell and
Hyundai Santro give 30% resell .
So Maruti Zen is better than Hyundai Santro in case of resell.

(14) Percentage of best travel image
Brand image 70% 30%
ANALYSIS: according my customer survey 70% customers say that Maruti brand is best
comparision to Hyundai. Because it is historical brand.
30% customers say that Hyundai is best brand because of new brand and it is a quality
based brand.
So according to result Maruti is best Brand than Hyundai.

SWOT ANALYSIS
SWOT ANALYSIS
For both cars
Strength:
♫ Brand recognition of both cars
♫ Capable of surviving in Long-run
♫ Good efforts for Research & Development facilities
♫ Can compete at global level
♫ Financially sound
Weakness:
♫ Little efforts over the Advertising of products.

♫ Distribution channel is not accurately categorized.
♫ Premium priced products, hence can’t compete in low price segment.
♫ No separate strategy for rural market.
Opportunities:
♫ Market increase due to growing population, increase in income.

♫ The niche of the market is the rural area and the plenty of
opportunities are lying there.
Threats:
♫ Unawareness towards the price of the Zen.

♫ Due to the earlier presence of the low & high priced firms the
competition is proving to be tougher.
♫ Aggressive advertising and promotional efforts of competitors are
making a major setback for the company.
FINDING
FINDING
In my topic “To Analyse the market of middle segment cars” I choosed two
cars as Maruti zen and Hyundai santro and I have shown the comparison
between them.
After study my customer survey I found some comparison between

Maruti zen and Hyundai santro by the customer. These are following:-
1. According my customer survey , I found the maintenance information

about the Customer car then Maruti Zen’s maintenance is better than
Hyundai santro.
2. In the case of average Hyundai Santro is better than Maruti Zens.
3. In the case of price , Maruti zen & Hyundai santro’s price is almost
equal.
4. In the case of satisfaction of customers , customers are more satisfy

from Maruti zen than Hyundai santro.
5. The customer more like Maruti zen than Hyundai santro.
6. In the case of cover less space. Customer say that Maruti zen cover
less space than santro.
7. In case of Brand Maruti zen has historical image than Hyundai

santroxing.
8. In case of company free service Maruti zen is better than Hyundai

santro.
9. In case of taking information, customer ger more information through

T.V. add.
10.In case of resale value , Maruti zen has more resale value than santro.
RECOMANDATION / SUGGESTION
RECOMANDATION / SUGGESTION
RECOMMENDATION/ SUGGESTION FOR MARUTI ZEN
1- Maruti Zen should pay more attention on advertisement on TV

because Maruti Zen advertising on TV is veryless comparision t0o
Hyundai Santro.
2- Maruti Zen should be concentrate in his Technology to increase

average of his car. Maruti Zen will be sold more to if it increase it
average.
3- Maruti Zen does price less as Santro done Than the sell of Maruti will
be increase tramendously
4- Maruti Zen sould be increase its free service after selling than
customer will be more safety & he will tell more people to buy it.
5- If the raw material should be good quality than the maintinance of car
will be good .so our suggestion will be maruti zen should be use best
raw material for their car tha its maintinance will be less.
6- Maruti Zen should be use more color than other for increasing sell as
blue-black, gray-black rainbow color.
7- Maruti Zen should be increase it compaign in metropolition city that

customer will aware about maruti Zen.
8- It should do more road show from which consumer will be aware , it

sell will be increase.
9- To increase sell of Maruti Zen it should produce sime offers.
10- To maintain Brand it add some estra feature in maruti zen.

RECOMMENDATION / SUGGESTION FOR HYUNDAI SANTRO
1-Santro is new brand in India so to exist in automobile of will

take tike so Hyundai Santro should provide good quality in less
price as comparision to Zen.
2-Hyundai Santro should use new technology from which it

increases average of its Santro comparision to Zen.
3-It should provide more free service after selling to make no.1
in automobile industry.
4-The automobile of santro should be good, as customer want it

sould be cover less space in house.
5-It should be open more service center as comaparision to Zen.
6-Hyundai Santro should be provide after selling service.
7-Hyundai Santro should be more attention on advertising.
8-After selling service customer should be satisfied from Hyundai

Santro.
9-Hyundai Santro should be adds some good freature in his santro.
10-To maintenance its brand it should be dome some changes &

adds some extra freature.
CONCLUSION
CONCLUSION
I got research project topic is “to analysis the market of middle

segment cars(Maruti Zen and Hyundai Santro)”.
After completing my research project on the title of “to analysis

the market of middle segment cars(Maruti Zen and Hyundai
Santro)”I reached on the conclusion that to observe the customer
information regarding my choosing both cars(Maruti Zen
&Hyundai Santro).
Maruti Zen is better than Hyundai Santro. Behind it I found so

many reasons that why Maruti Zen is better than Santro. The
reason are following bellow.
1- Customer Satisfation: I found that the customers are so much

satisfies with Maruti Zen in Noida City because Maruti Zen a
historical in India and it has so many services center in every
city. That is helpful for their customer .if customer has any
problem than he call a tollfree number at Maruti service center
and very soon he gets solution of those problem. That’s why
customers satisfy with Maruti Zen.
But in case of Hyundai Santro Hyundai has less service center
in comparison to Maruti . it take time to solve the problem of
customers due to taking time customers is unhappy to Hyundai.
2- Maintenance: the maintenance of Maruti Zen is very less

comparison to Hyundai Santro.60% Customers told that they
have less maintenance in Maruti Zen 30% customers said that
they have less maintenance in Santro. On the basis of
maintenance Zen is better than Santro.
3- Outlooking: on the basis of Outlooking 55% customers give the

preference to Maruti Zen and 45% customers give the
preference to Santro. So Zen is better than Santro.
4- Price: on the basis of both are almost equal and customers

satisfy with their cars.
5- Average: on the basis of average Santro give more average
comparison to Maruti Zen. So Santro is better than Maruti Zen.
6- Coverless space: Maruti Zen is better than Santro in case of

Coverless space. Customers said that Zen cover less space than
Santro. We can stand it anywhere because of smallness. We can
parking it anywhere if we have less space.
7- Free service: Maruti Zen give six free service whereas Santro
give only four free services that’s why Zen is ahead in case of
free service.
8- Brand: in case of brand Maruti Zen has a historical brand due to

brand, the customers believe on Maruti Product (Zen) but
Hyundai Santro is newly brand in India and it will take time to
make image in the mind of customers so in case of Brand
Maruti Zen is ahead from Hyundai Santro
LIMITATION
LIMITATION
In research project report tittle “to analysis to market of middle

segement cars (Maruti Zen and Hyiundai Santro)” I have no more
difficulties but I found some limitation in customers survey.
There are following :
1-Time duration at the study has fourth week.
2-Contain factors could not be standard in detail.
3-Cost constraint it is self financed study.
4-Graphical was limited as a result of the limited cost of time.

BIBLIOGRAPHY
BIBLIOGRAPHY
In this project report, while finalizing and for analyzing quality

problem in details the following Books, Magazines/Journals
and Web Sites have been referred. The all material detailed
below provides effective help and a guiding layout while
designing this text report.
Kotler, Philip and Gary Armstrong (1999),

Marketing Management (New Delhi: Prentice Hall of India)
Mathur, B. L. (1994),
Marketing Management (Jaipur: Arihant Publishing House)
Kothari, C. R.(1999),
Research Methodology (Delhi: Global Business Press)
Websites:
www.maruti-zen.com
www.santro.com
www.google.com
Magazines:
Auto India (1 Jan to 8 Jan. 2004)
Info Auto Mobile (8 march to 16 march 2003)
Automobile (2 July to 10 July 2004)
Auto India page of HT paper (Thursday 1December 2004)
Cowards India (26 December to 4 Jan. 2004)
India motor India
QUESTIONNAIR RELATED TO CUSTOMER
QUESTIONNAIR RELATED TO CUSTOMER
Personal detail of customers

Name: -------------------
Age: -------------------
Gender: ------------------
Occupation: ----------------
Income: -----------------
Q-1 Which car do you like most between Maruti zen & Hyundai santro?
(a) Maruti Zen [ ] (b) Hyundai Santroxing. [ ]
Q-2 Suppose Santro,why do you like?

(a) Suitable price [ ] (b) Good maintenance [ ]
(c) Good looking [ ] (d) Other. [ ]
Q-3 Suppose Zen, why do you like?

(a) Suitable price [ ] (b) Goodmaintenance [ ]
(c) Good looking [ ] (d) Other [ ]
Q-4 What is main Quality in your favourite Car ?

(a) Less maintenance [ ] (b) High average [ ]
(c) Cover less space [ ] (d) Other. [ ]
Q-5 What is the maintenance of your Car?

(a) High [ ] (b) Very high [ ]
(c) less [ ] (d) average [ ]
Q-6 Are you satisfy with your company free service ?

(a) Yes [ ] (b) No [ ]
Q-7 How much free service you get by the company ?

(a) 5 [ ] (b) 7 [ ] (c) 10 [ ] (d) above [ ]
Q-8 How much average you get from your car?

(a) 10 km/l [ ] (b) 15 km/l [ ]
(c) 20 km/l [ ] (d) above 20km/l [ ]
Q-9 Which color do you like most in your car?
(a) yellow [ ] (b) black [ ]
(c) white [ ] (d) gray [ ]
Q-10 Are you satisfy with your car,s price?

(a) yes [ ] (b) no [ ]
Q-11 How did you get the information about your car? For purchasing
purpose?
(a) T.V. add [ ] (b) automotive magazine [ ]
(c) Newspaper [ ] (d) Other [ ]
Q-12 If (Hyundai santro & Maruti zen) price become equal then which car
would you ,Like to purchase?
(a) Maruti zen [ ] (b) Hyundai santroxing [ ]
Q-13 Resale value of which car is good?

(a) santroxing [ ] (b) Maruti zen [ ]
Q-14 Which one is historical brand between Maruti zen & Hyundai
santroxing ?
(a) Hyundai santro [ ] (b) Maruti zen [ ]

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A

‘RESEARCH PROJECT REPORT’

“CONSUMERS PREFERENCE ON MIDDLE SEGMENT

(HYUNDAI SANTRO & MARUTI WAGON R)

(Submitted for the partial fulfillment of Master of Business Administration)

This work is original and whatever information furnished by me to the best

It is my pleasant duty to offer my service

First of all I wish to express my indebt ness to

This assignment would not have been

After the completion of this Project I feel myself

As a student of M.B.A. (Master of Business Administration),

The attractive feature of the M.B.A. course is that along with

The Project Report is based on Systematic and Scientific search for

The topic for my project report is:

The Project Report revolves around the market of middle segment

The study was confined geographically to ( NOIDA). A set of

INTRODUCTION OF SEGMENT CARS

COMPARISON OF SOME FUNCTION BETWEEN MARUTI WAGON R

1-COMPARISION OF SAFETY B/W MARUTI WAGON R & HYUNDAI SANTRO

BETWEEN 1998-99 and 2002-03, new passenger vehicle registrations grew

Mid-size: The C-segment, mid-size car buyer is going to be flush with

D and E segments: These two segments, representing premium and super

• The market study and research is done by the questionnaire related to

• The current comparison between Maruti WagonR and Hyundai Santro

At Maruti, our approach to quality is in keeping with the Japanese

In 2001, Maruti Udyog Ltd became one of the first automobile

In October 1993, MUL passed the Conformity Of Production (COP)

As a part of Quality system requirements, GM requires all its suppliers to be

These standards address Quality System requirements, which are particularly

Kaizen is based on the concept of making incremental improvements in our

We believe that it is this unwavering commitment to quality that will lead to

The objectives of MUL then were:

• Modernization of the Indian Automobile Industry.

• Production of fuel-efficient vehicles to conserve scarce

• Production of large number of motor vehicles which was

necessary for economic growth.

Recently in fact on Tuesday 30th November 2004 HMIL wiped out it is

HYUNDAI SANTRO XING MARUTI ZEN

A pair of ultra-high strength steel

protection against side impact, while  Laminated front windscreen

Hyundai vehicles are put through

HYUNDAI SANTRO XING MARUTI ZEN

Dimension weight With a technology and performance

No. of cylinder 4 Crash-tested as per international

Sources: I collected this information through marutizen.com and hyundaisantro.com at

HYUNDAI SANTRO XING MARUTI ZEN

ICICI bank ICICI BANK

HDFC bank PNB

PNB ABN AMBRO

Bank of Panjab HDFC BANK

Kotak of mahindra SUZUKI LTD

Mahindra & mahindra financial ltd

HYUNDAI SANTRO MARUTI ZEN

Xe (metallic) 343595 Rs. ZEN LXI bharat 369773

HYUNDAI SANTRO XING MARUTI ZEN

Setting gray Bright red

HYUNDAI SANTRO XING MARUTI ZEN

Attractive clear headlamps & fog

A sleek, smiling radiator grille with

The new look rear combination

MODULOR BUMPER WITH FOG

The body colored bumpers with

REAR VIEW MIRRORS