REPUBLIC OF THE PHILIPPINES DEPARTMENT OF THE INTERIOR AND LOCAL GOVERNMENT ‘A. Francisco Gold Condominium I, EDSA comer Mapagmahal Street, Diliman, Quezon City OFFICE OF THE SECRETARY April 19, 2011 MEMORANDUM CIRCULAR No. 2011 ~ 54 To : ‘SUBJECT ALL PROVINCIAL GOVERNORS, CITY MAYORS, MUNICIPAL MAYORS, PRESIDING OFFICERS OF THE SANGGUNIANG PANLALAWIGAN, SANGGUNIANG PANLUNGSOD AND SANGGUNIANG BAYAN, PUNONG BARANGAYS, REGIONAL GOVERNOR OF THE ARMM AND DILG REGIONAL DIRECTORS IMPLEMENTATION AND MONITORING OF THE NATIONAL POLICY ON BREASTFEEDING AND SETTING-UP OF WORKPLACE LACTATION PROGRAM. Republic Act No. 10028, the Expanded Promotion of Breastfeeding Act of 2009, requires all private and public institutions, medical and non-medical, to set up lactation facilities in the workplace with appropriate lactation program to allow employees to express their milk that would help ensure optimum health and proper nutrition of their infants. In addition, Executive Order No. 51, s., 1986, National Code of Marketing of Breastmilk Substitutes, Breastmilk Supplements and Other Related Products, provides guidelines for milk companies on marketing infant formula and other breastmilk substitute products without undermining the practice of breastfeeding and the unparalleled benefits of breastmilk. In this connection, all Local Chief Executives and the Regional Governor, ARMM are hereby enjoined to: 1. Promote breastfeeding and its benefits, as to prescribed recommendations by the Department of Health and World Health Organization; 2. Adopt and implement a workplace lactation program in their respective offices, in three (3) months upon issuance of this Circular; 3. Include setting-up workplace lactation program as part of private companies’ business permit requirements;4, Pursue private-public partnership to help set-up and sustain appropriate lactation ‘management program to include those in the informal sector; 5. Assist in the development of an action plan and strategies related to the implementation of RA No. 10028 and EO No. 51, s., 1986; 6. Practice and enforce compliance to EO No. 51, s., 1986 in areas of jurisdiction, particularly on matters related to the marketing and promotion of breastmilk substitutes and related products, and distribution of said items during natural and man-made disasters; and 7. Monitor compliance and report violations related to the said Executive Order. All DILG Regional Directors and the Regional Governor of the ARMM are hereby directed to cause the immediate and widest dissemination of this Memorandum Circular and ensure that this Circular is effectively communicated to concerned local authorities. For guidance of all concerned. JESHE M. ROBREDO fecretary “Sheen ores