Professional Documents
Culture Documents
Management of Business-Chapter 2
Management of Business-Chapter 2
No business can operate successfully without clear objectives for both the short and long
term.
Business objectives are the specific, measurable results that companies hope to maintain as
their organisation grows. When you create a set of business objectives, you focus on
specifics. This means analysing, assessing, and understanding where you are now and where
you want to be in the future. Objectives provide motivation to people in the organization.
When the work is goal-oriented, unproductive tasks can be avoided. Objectives provide
standards which aid in the control of human efforts in an organization.
Business objectives are important since they provide guidance and direction, facilitate
planning, motivate and inspire employees and help organizations evaluate and control
performance. Organizational goals inform employees where the organization is going and
how it plans to get there. When employees need to make difficult decisions, they can refer to
the organization’s goals for guidance. Objectives promote planning to determine how goals
will be achieved. Employees often set goals in order to satisfy a need; thus, goals can be
motivational and increase performance.
Evaluation and control allow an organization to compare its actual performance to its goals
and then make any necessary adjustments. For organizations, managers, and employees to
be successful more emphasis needs to be placed on making sure every employee and every
manager knows what he or she needs to accomplish in the present and future. When
employees understand needs to be done to succeed, it’s much easier for them to contribute.
It’s also tremendously easier for managers to do their jobs, to improve productivity, and to
manage efficiently. Clear purpose helps the business to be successful.