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    Future Airlines is a Turkish airline established in 2001 as a subsidiary of Future Cargo. It has an annual income of $330 million and expenditure of $280 million, with a budget of $100 million to improve the business. The company has 1624 employees and offers air transport, cargo, and charter services internationally and domestically to high-income travelers. It aims to address low profit margins from a low load factor, decreased passenger numbers, and high operating expenses, which risk bankruptcy. Marketing strategies include loyalty promotions, an interactive website, and television advertising.

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    2. ENG301 Project Outline Sample

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    Future Airlines is a Turkish airline established in 2001 as a subsidiary of Future Cargo. It has an annual income of $330 million and expenditure of $280 million, with a budget of $100 million to improve the business. The company has 1624 employees and offers air transport, cargo, and charter services internationally and domestically to high-income travelers. It aims to address low profit margins from a low load factor, decreased passenger numbers, and high operating expenses, which risk bankruptcy. Marketing strategies include loyalty promotions, an interactive website, and television advertising.

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    12 views2 pages

    ENG301 Project Outline Sample

    Uploaded by

    micheal
    Future Airlines is a Turkish airline established in 2001 as a subsidiary of Future Cargo. It has an annual income of $330 million and expenditure of $280 million, with a budget of $100 million to improve the business. The company has 1624 employees and offers air transport, cargo, and charter services internationally and domestically to high-income travelers. It aims to address low profit margins from a low load factor, decreased passenger numbers, and high operating expenses, which risk bankruptcy. Marketing strategies include loyalty promotions, an interactive website, and television advertising.

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    of 2

    ATILIM UNIVERSITY

    SCHOOL OF FOREIGN LANGUAGES


    DEPARTMENT OF MODERN LANGUAGES
    2021-2022 FALL
    ENG301
    Business Project Outline Sample

     General Information About the Company

    Name: FUTURE AIRLINES


    Nancy Morris (Account Manager)
    Primary contact for sales/client
    Justin Williams (Client Services Manager)
    services
    Address: Future Airlines INC. General Management Building
    6th Floor Kuruçeşme Mh. Muallim Naci Cad.
    No: 1/4 Beşiktaş/İstanbul
    Postal Code: 34345 Country: Turkey
    Telephone: +1-202-555-0114 E-mail: info@futureairlines.com
    Parent company, if any Future Cargo
    Year established 2001
    Business Sector Transportation (Airline Services)
    (Ex: Education, Technology,
    Healthcare, Manufacturing, etc.)
    List of main business activities, - Air transport services (domestic and international flights)
    products and/or services - Air cargo services
    - Air charter services (renting planes)
    Target customers Air travellers with a high level of income
    Total number of staff 1624

    1
     Financial Information

    Annual Income:   $ 330 million

    Annual Expenditure:   $ 280 million

    Total Budget for Saving/Improving the Business: $ 100 million

     Marketing Strategies

    1. Promotions to Loyalty Card holders


    2. Having an informative and interactive website
    3. TV advertisements of Future Airlines and Future Cargo

     Statement of the Problem

    1. Low profit margin due to low load factor


    2. Decreased number of passengers on the flights
    3. High maintenance, fuel, service and labor expenses
    4. Risk of bankruptcy

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