Evidencia

“Taller de comprensión de lectura”

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en

idioma inglés, referente a oferta y demanda.

ORIENTACIÓN

Lea con atención el texto “Supply and Demand”, que se encuentra en el

objeto de aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply Expensive

b. Demand Desire to buy any product

c. High price All people

d. Mass market The lifetime of goods and services.

e. Life cycle Disposition to offer products

2. According to the text, mention the things people take into

account to determine the demand.

This means that the demand for a product or service is the quantity or
times that the same product is purchased, and for the demand to be
made, people take into account the quality, price and packaging.

3. Write F for false or T for true

a. Production cost depends on Technology

F () V (x)

b. As greater the expectations are, the lower will be the offer from the
companies.

F (x) V ()
c. One of the four Ps of marketing mix is Package

F (x) V ()

d. Price is the amount a customer pays for the product

F () V (x)

e. Planning is to transform and develop marketing objectives to

marketing strategies

F (x) V ()

4. Answer the following questions

a. What is Benchmarking?

It consists of evaluating and analyzing the processes, products, services

and / or other aspects of other companies or areas to compare them
and take them as a point of reference for your future strategies.

b. What is the process of Benchmarking?

The benchmarking process is carried out in 5 stages

1.planning
2. Data collection
3. Analysis
4. Action plan
5. Follow-up to the plan

c. Number the aspects to be taken into account in

Benchmarking:

The aspects that must be taken into account in benchmarking are the
following.
1. Price.
2. Financial statements.
3. Marketing, Advertising and Positioning.
4. Human resources.

5. Write the vocabulary (20 words) from the reading, and make
a Glossary:
Organize the words in alphabetic order and write the meaning of
each word

Dissemination or dissemination of information,

ideas or opinions of a political, religious,
Advertising commercial nature, etc., with the intention that
someone acts in a certain way, thinks according
to ideas or acquires a certain product.

The appearance or physical evidence are all those

Appearance elements of the product or service that can be
captured by the senses, be it sight, hearing,
touch, taste, smell.

Occupation, activity or work that is carried out to

Business obtain a benefit, especially that which consists of
carrying out commercial operations, buying and
selling products or services

It is the person or company that receives a good,

Customer service, product or idea, a money exchange or
other item of value.

It is that set of activities, which are carried out

Distribution from when the product has been produced by the
manufacturer until it has been purchased.

Economic is everything that is related to the

Economic economy, that is, with the mode of production,
distribution and exchange of goods and services
at the state, group or individual level.

It is a quality that allows us to identify something

Features or someone, distinguishing them from their
peers.

Material or immaterial things that, from a legal

 Goods point of view, are objects of law, in the same way
that, from an economic perspective, they are
limited and, consequently, have a value that can
be defined in monetary terms.

Research is an activity aimed at obtaining new

Investigation knowledge and its application to solve problems
or questions.

The life cycle of a product is the process that a

Life cycle commercial item goes through from its
conception to its exit from the market.

A market segment is a group of consumers who

Market segment have homogeneous and common characteristics
to satisfy a need.

Is the social and administrative process by which

Marketing groups and individuals satisfy their needs when
creating and exchanging goods and services.

Marketing It is the creation of actions or tactics that lead to

strategy the fundamental objective of increasing sales and
achieving a sustainable competitive advantage.

Quantity of goods or services that producers are

Offer willing to sell to consumers under market
conditions.

Packing Material that encloses an article with or without

packaging, in order to preserve it and facilitate
its delivery to the consumer.

Price Amount of money that allows the acquisition or

use of a good or service.
 Eligible, viable and repeatable option that the
Product supply makes available to the demand, to satisfy
a need or satisfy a desire through its use or
consumption.

Advertising campaign that is made of a certain

Promotion product or service for a limited time through an
attractive offer.

It is a consensual, bilateral, onerous and typical

Sale contract in which any part of the parties (seller)
is obliged to give something in favor of the other
(buyer) a price change in money.

Service Is a set of activities that seek to satisfy the needs

of a client

6. Write a ten lines text that summarizes the topic of the activity.

The supply and demand model is used to analyze competitive markets

where there are many buyers and many sellers where neither of them
influences the price. The law of supply and demand reflects the
relationship that exists between the demand that exists for a good in
the market and the quantity of it that is offered based on the price that
is established. It should be considered that the market is one of free
competition, there are negotiations between the bidders and the
demanders and the free traffic of goods is allowed. The theory says
that, speaking within a perfectly competitive market, the price of a good
will be placed at an "equilibrium point" where demand equals supply.
This equilibrium point is the price at which consumers are willing to
purchase a product or service that is being offered.