Criteria for scoring:

Content 15 points
Application Organization of Thoughts
Idea presentation
10 points
10 points
Ingenuity of ideas presented 15 points
50 points
30 points
Module 2: Lesson 1

Search for any organization or firms here in the Philippines that

uses Markup pricing, Target Return on investment pricing,
Perceived Value Pricing, Competition-based pricing, Penetration
pricing and skimming pricing, and also include the purpose or
reason why these firms stick to this kind of pricing strategy in
their organizations.

COMPETITION BASED PRICING

 Pricing strategy Jollibee uses Competitor-based pricing. Jollibee is a
price taker that must accept the going market price determined by the
forces of demand and supply. Their product is priced with the 'going
rate' or in line with the prices charged by direct competitors.

 Unilever uses competitors' pricing to determine the most appropriate

prices. On the other hand, the premium pricing strategy involves
prices that are higher than competitors.

VALUE-BASED PRICING
 In using the value-based pricing strategy, Nike Inc. considers
consumer perception about the value of its products. In the context of
the marketing mix, this value is used to determine the maximum
prices that consumers are willing to pay for the company's sports
shoes, apparel, and equipment.
 Olay uses its pricing strategy to a very large extent that depends on
the perceived value of the product. Olay has been projected as a
premium brand in the consumer market and hence has adopted a
premium pricing policy. It has tasted success with its implementation
as its users do not mind spending high amount for such a qualitative
brand.

SKIMMING PRICING
 Adidas, because of its style, design and promotions uses skimming
prices as well as competitive pricing. Apparel's of Adidas constantly
use skimming price and are higher priced due to brand equity of
 Adidas in the apparel's market. The target customer for Adidas is the
upper middle class as well as high end customers.

PENETRATION PRICING
 The pricing strategy of the PLDT Inc will focus on setting the list price,
credit terms, payment period and discounts. If PLDT Inc decides to
choose the price penetration strategy, it will have to set the lower
price than competitors. The company will be able to win market share
based on discounted pricing.

TARGET RETURN ON INVESTMENT

BDO) has rewarded its clients last year with competitive returns on
investments (ROI) from its various unit investment trust funds (UITF).
The Fund aims to provide investors with a total return which reflects
the return of the Philippine Stock Exchange Composite Index (PSEi) by
investing in a diversified portfolio of stocks that so far as practicable
consists of the component companies of the PSEi.

Module 2: Lesson 2

Craft your own Quantified Buyer Persona Chart

Use this link to get a template, or have an idea what to write
https://offers.hubspot.com/persona-templates?
_ga=2.83400851.48543320.1626840771-
2036278743.1626840771
How to create a detailed Buyer Persona Chart see the link below
https://blog.hubspot.com/marketing/buyer-persona-research

Module 2: Lesson 3

In your local community cite a store, any establishment or a food

kiosk and check what pricing adjustment do they use and
implement. How do these pricing adjustments help them consider
their customer’s differences, and the changing environment we
have right now?
  In our local community, 7-Eleven can be found here and it is
categorized as convenience stores. They sell products including
groceries, beverages, convenience foods and a small amount of
household items. Because they are located in residential
neighborhoods, they can charge premium prices on these goods.
People will pay this price because shopping at these stores is quick and
efficient, and saves them a trip to grocery stores, which may be
farther away with longer lines. The pricing strategy of the 7-Eleven will
focus on setting the list price, credit terms, payment period and
discounts. If 7-Eleven decides to choose the price penetration
strategy, it will have to set the lower price than competitors. The
company will be able to win market share based on discounted pricing.
There is a standard belief that shopping at convenience stores such as
7-Eleven is uneconomical. Items including milk and bread may cost 30
to 50 percent more at a convenience store than they do at a grocery
store. If one were to calculate the total cost of a shopping excursion,
including the cost of gas and wear and tear on a car, shopping at
neighborhood stores 7- Eleven is often cheaper than shopping at the
grocery store. This is because of the fact that these stores are
purposely located within neighborhoods and residential areas.

Module 3: Lesson 1

What policy you think should be part of the regulations here in the
Philippines, that will both help the consumers and business
owners. Give at least 2 example.

 Civil Code of the Philippines (Civil Code). Sales of goods are regulated
by Book IV, Title VI on Sales of the Civil Code. The Civil Code does not
contain rules that protect small businesses against unfair terms or
provisions governing the resolution of disputes between small
businesses and their larger trading partners.
 Consumer Act of the Philippines (Republic Act No. 7394) (Consumer
Act). The Consumer Act regulates the sale of consumer products on
the Philippine market. It prohibits deceptive, unfair and
unconscionable sales acts and practices. To implement the Consumer
Act, the Philippine Department of Trade and Industry (DTI) has issued
DTI Administrative Order No. 2-93, also known as the Rules and
Regulations Implementing the Consumer Act (Consumer Act IRR). The
Consumer Act IRR impose penalties for adopting deceptive, unfair and
unconscionable sales acts and practices as the legal basis for
consumer protection in the country. The law embodies the state policy
on the protection of consumers and establishes standards of conduct
for business and industry in the country.