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  • Petty, E. & Brinol, P. (2012) - The Elaboration Likelihood Model

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    Irene To
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    This document summarizes a chapter from a 2012 handbook on theories of social psychology that discusses the Elaboration Likelihood Model. The chapter was written by Richard Petty and Pablo Brinol, who have authored over 170 and 200 publications respectively. The Elaboration Likelihood Model proposes that people process persuasive messages through central and peripheral routes, which can influence attitude change.

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    Petty, E. & Brinol, P. (2012). The Elaboration Likelihood Model

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    This document summarizes a chapter from a 2012 handbook on theories of social psychology that discusses the Elaboration Likelihood Model. The chapter was written by Richard Petty and Pablo Brinol, who have authored over 170 and 200 publications respectively. The Elaboration Likelihood Model proposes that people process persuasive messages through central and peripheral routes, which can influence attitude change.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    26 views23 pages

    Petty, E. & Brinol, P. (2012) - The Elaboration Likelihood Model

    Uploaded by

    Irene To
    This document summarizes a chapter from a 2012 handbook on theories of social psychology that discusses the Elaboration Likelihood Model. The chapter was written by Richard Petty and Pablo Brinol, who have authored over 170 and 200 publications respectively. The Elaboration Likelihood Model proposes that people process persuasive messages through central and peripheral routes, which can influence attitude change.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/271503954

    The Elaboration Likelihood Model

    Chapter · January 2012


    DOI: 10.4135/9781446249215.n12

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    118 4,923

    2 authors:

    Richard E Petty Pablo Briñol


    The Ohio State University Universidad Autónoma de Madrid
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    Some of the authors of this publication are also working on these related projects:

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    Reprinted from: P.A.M. Van Lange, A. Kruglanski, & E. T. Higgins
    (Eds.) (2012). Handbook of theories of social psychology (Vol. 1,
    pp. 224-245). London, England: Sage.
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