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The data received from the study's respondents were interpreted using the following statistical
approach.
1. Simple Percentage – the demographic variables that may affect the online consumer were
assessed using the simple percentage using the following formula:
Formula:
𝑓
𝑃= (100)
𝑛
Where:
p = percentage
2. Weighted Mean - this statistical tool is used to get the average responds of the respondents to
the questionnaire that was assigned.
Formula:
∑ 𝐹𝑊
𝑊𝑀 =
𝑁
Where:
WM = Weighted Mean
∑ = summation symbol
W = assigned weight