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Philosophy & Rhetoric, Volume 54, Number 3, 2021, pp. 289-312 (Article)
a b s t r ac t
For Victoria Kahn, Hobbes’ argument that fear of violent death is “the passion to
be reckoned upon” in explaining what inclines men to peace must be interpreted
as a mimetic argument. However, Kahn then notes a paradox that makes Hobbes’
thinking problematic: whereas love and the desires are appetites that produce an
imitative effect, fear is different. Though also a passion, fear lacks that capacity to
produce a mimetic effect or, therefore, to generate a contract. My hypothesis is
that resolving the dilemma presented in Kahn’s interpretation of Hobbes requires
a shift in attention from mimesis to rhetoric and, more specifically, to biological
rhetoric as defined by Nancy Struever. This approach to Hobbes makes it possible
to understand the rhetorical role of fear in generating and maintaining the social
contract, and how the problem that Kahn signals—the impotence of fear in rela-
tion to mimesis—can be resolved.
introduction
The very nature of Hobbes’ work is paradoxical. He takes on the task of
elaborating a linguistic deconstruction and rhetorical critique of religion,
the Bible, and morals, yet does so based on a critical linguistic and institu-
tional reflection on the role of power in shaping the human condition. To
understand Hobbes’ project, an understanding of the role of rhetoric in his
writing is crucial.
doi: 10.5325/philrhet.54.3.0289
Philosophy and Rhetoric, Vol. 54, No. 3, 2021
Copyright © 2021 The Pennsylvania State University, University Park, PA
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basically a rhetorical turn that, I argue, was more than a simple persuasive
strategy for Hobbes as Skinner (1996) or Johnston (1989) would have it.
Rather, it was a way of symbolically understanding the social world and its
linguistic structuring. That is why it involved using both a genealogy of dis-
courses and a critical analysis of the linguistic and symbolic settlement of
authority. These aspects of Hobbes’ work captured the idea that the world
of meaning was rhetorical, not factual, that is, that humans understood the
factual world in a rhetorical way.
Kahn indicates that early modern contract theory differentiated itself
from its predecessors by its emphasis on the power of the political con-
tract to give rise to new obligations.2 In her view, this centrality of the
constitutive power of contract requires that this turn in political think-
ing be understood as part of the history of poetics (Kahn 2004, 15–16). In
the seventeenth century, poets as well as politicians were invoked as doers.
Government itself was imagined as the product of a contractualist poetic,
of a mimesis understood not simply as imitation, but rather as a productive
human capacity stemming from imagination’s power “to create new arte-
facts” (Kahn 2004, 16). Following this line of interpretation, Kahn indicates
that this view explains why politics was understood as a prudential activity,
wherein the capacity for poetic fabrication intersected with the normativity
proper to an ethics of virtue. For her, it is from within that context that the
fiction of a political contract and the obligations that it generates must be
understood.3
Conscious of the epoch’s penchant for explaining behavior through
interpretations of romance and through its capacity to activate the imagi-
nation, Kahn sees Hobbes as attempting to use a mimetic process to gen-
erate political obligation. Attempting to motivate the political contract
that way presents a problem, however. The passions that romance triggers
through deception and a fatal mimesis (as destructive imitation) are not
passions that make social peace possible. Kahn therefore reasons that the
argument of Hobbes regarding fear of violent death is neither descriptive
nor normative, but rather metaphoric (Kahn 2001, 7–8).
The idea that Hobbesian fear is metaphorical, not literal, leads Kahn to
suggest that what motivates the social contract is not fear of violent death,
even interpreted as a normative argument, but rather the omnipresence of
romance: all passions, fear of violent death among them, are involved in the
romantic plot. That, in turn, means that the first contract of Leviathan is a
literary contract, and that this literary contract is the precondition for the
political contract that founds the Hobbesian commonwealth.4
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rhetoric in hobbes
To duly account for the idea of rhetoric in Hobbes, one must bear in mind
his claim that there was a continuum between the human animal and non-
human animals.6 The difference was that the production of human language
could be organized politically. However, for Hobbes, the human animal’s
possession of a language capable of political use did not imply a substantive
difference between human and nonhuman animals, or one having a soul
and the other lacking it. Rather, corporeality, and the biology that deter-
mines it, provided the basis for language, which Hobbes then saw as, in
turn, providing the foundation for social life (see Hobbes [1839] 1969, 74).
The reason language was a sine qua non of political life for Hobbes
was that political life was an artifice.7 Without the artifice of language, the
essential political processes of personation and incorporation—the founda-
tional moment when each individual human-animal declares: “I authorise
and give up my right of governing myself to this man, or to this assembly
of men, on this condition, that thou give up thy right to him, and authorize
all his actions in like manner” (Hobbes 1994, 109)—would be impossible.
It is that connection between the human animal’s corporeality and his, and
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not by their will, but out of the necessity of nature, these calls by
which hope, fear, joy, and the like are signified, are forced out by
the strength of these passions. (Hobbes 1991, 37–38)
For if those colors and sounds were in the bodies, or objects that
cause them, they could not be severed from them, as by glasses, and
in echoes by reflection, we see they are; where we know the thing
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That moving of the body through language is the role of rhetoric inso-
far as it enables comprehension to play a role, both intersubjectively and
subjectively. Intersubjectively, from the moment the social state emerges
and we thereby leave behind the state of nature, rhetoric is an element of
language. In the social state, rhetoric is a means by which individuals seek
to convince others of the convenience of their own intentions. As Hobbes
notes:
Therefore, from the moment that the social order arises, there is rheto-
ric. The subjective aspects of human beings that permit rhetoric, however,
already exist in the state of nature and figure in relation to self-conviction
about executing X or Y. Again, if Hobbes were an absolute mechanist,
viewing humans as mere automata, then everyone would opt for the same
course of action when faced with any given dilemma. Only a nonmechanic
materialism leaves open the possibility of individuals acting differently in
the same state of nature. That variability implies the existence of self-delib-
eration, a process whereby the individual, influenced by affections and pas-
sions, chooses one path over another (Hobbes [1839] 1969, 408–9).
Taking the Hobbesian theory of language as a starting point, one can
distinguish between denotation (the assignment of names to objects) and
signification (Biletzki 1997, 57–70 and 154–78). The latter is separable from
comprehension, since it relates to the speaker’s use of words, one deter-
mined by the speaker’s intention. The use of signification in each act of
communication would, then, entail a persuasive strategy chosen to allow
the speaker to reach the objective associated with a given communica-
tion. It is at this juncture between the word, its use, and communicational
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recognized its potential to advance his new scientia civilis. For example,
when redescribing the meaning of freedom, Hobbes inverts the classic
treatment of the city of Lucca as an example of a city that was free, inter-
nally and externally, in contrast to Constantinople, which typically figured
as an example of oriental despotism. Hobbes collapses this distinction, with
clear rhetorical intent, maintaining that, “There is written on the turrets
of the city of Lucca in great characters at this day the word libertas; yet
no man can thence infer that a particular man has more liberty, or immu-
nity from the service of the commonwealth, there than in Constantinople.
Whether a commonwealth be monarchical or popular, the freedom is still
the same” (Hobbes 1994, 140).
For her part, Kahn concurs that, to win his audience’s ear, Hobbes had
to have recourse to arguments that went above and beyond logical reason-
ing, thereby bestowing on scientific argumentation the persuasive power
it lacked (Kahn 2020, 33–61).14 In the case of the contract, he pointed to
the image of loss of life in order to awaken the common aversion we have
to losing our own lives, one that psychologically explains fear. Fear, as an
aversion, cannot at the same time be an appetite, but it can be made into a
common experience that allows human conduct to be motivated with the
same force as a “common appetite,” for protecting our own lives. It is here
that, by means of analyzing the linguistic art of making or construction,
Kahn’s idea of Leviathan as a work pursuing practical, political objectives
but using the power of language to do so necessarily implies that linguistic
self-consciousness and its appeal to the passions, especially fear, has power
only because language is in sync with individuals’ corporality.15 It is that
material base of the human animal that is affected by words, and therein
lies the power of language.
What explains the universality of the passion of fear is that humans,
uniquely and exclusively, all possess experience of themselves, which
they receive through their senses. Ultimately, even when interacting with
others, we continue experiencing ourselves. This is the materialist basis of
Hobbesian psychology and what explains the centrality and force of lan-
guage. Leviathan therefore recurs to remind us of death and its imminence
in order thereby to maintain social order.
That reminder of death is rhetorical. The metaphors, images, and use
of history as a form of narrative of destruction serve a persuasive function;
together, they contribute to the eloquence required to maintain social peace.
Fear is necessarily required to bring the contract into being. In situations
of civil war, of war of all against all, or in which a conquering sovereign
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That reasoning helps explain the value that Hobbes perceived in the
rhetoric of Thucydides, whose contextual narration Hobbes understood as
having achieved a dual objective. First, Thucydides succeeded in using rhe-
torical analysis self-reflexively, to analyze the risks of rhetoric itself. Second,
he brought to life again in the reader those situations that had produced
the civil war, and succeeded in doing so through images so vivid that they
inspired renewed fear (Bredekamp 2020).
Here one must return to Struever’s affirmation that biological rhetoric
is a rhetorization of the psychological, one based on Aristotle’s psychologi-
cal rhetoric, but with a strong dose of Sophistic pessimism (Schuhmann
2004). In that context, in line with Thucydides, Hobbes interprets the risks
of paradiastole in terms of its potential to generate moral arbitrariness.
Unlimited by the natural intuition that precedes language and its con-
text, speeches have the capacity to move individuals in any direction. Most
worrisome for Hobbes, that capacity makes a determinate use of concepts
impossible; their definition by the sovereign is necessary. As Hobbes states,
“theft, murder, adultery, and all injuries, are forbid by the laws of nature;
but what is to be called theft, what murder, what adultery, what injury in
a citizen, this is not to be determined by the natural, but by the civil law”
(Hobbes 1991, 152).
Struever is therefore correct in arguing that Hobbes drew on the design
of Aristotle’s rhetoric as a “life science,” paying more attention to Aristotle’s
meticulous observations of animal behavior than the abstract neatness of
his ethical treatises (Struever 2009, 30). The diverse powers and abilities,
physical and intellectual, are so intertwined, so temporally integrated, that a
fragmented analysis of them is impossible. The driving force of human life,
like that of other animals, is therefore our being moved by desire, which is
not delimited by any form of theology, whether real or fictitious.
As Struever notes, “in classical Aristotelian rhetoric, it is the passions
that explain words’ ability to generate passions as movements of the soul,
causing motus animi” (Struever 2009, 78), a view implying that the passions
are understood as movements that generate other movements and there-
fore cannot be conceived in static form. That idea in Aristotle is clearly
reflected in Hobbes’ claim that deliberation is nothing more than oscilla-
tion, basic movement (Struever 2009, 38). Hobbes’ psychological rhetoric is
therefore fundamental for understanding politics as a process of movement
and oscillation produced by the effect of words and images on the imagina-
tion and, from there, on the human body. It is that capacity to unleash pas-
sions by means of language that allows for the connection of civil life with
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biology. That is why Hobbes rejects the distinction between rational activity
and other forms of activity proper to bodily biology.
The true difference between animals and men is that, because of our
linguistic capacity, we can, through imagination, develop antisocial atti-
tudes. The instincts of animals ensure social order for them, and they can
safely follow them, whereas we risk behaving as brutes. Aristotle, after his
famous affirmation that he who is unfit to live in society is either a beast
or a god, depicts the character of the bestial man as: “the most wicked,
the most cruel, the most lustful, and most gluttonous being imaginable”
(Aristotle [1912] 2009, bk. 1, chap. 3).17 The Hobbesian state of nature as an
image of politics corresponds to bestiality as described by Aristotle.
Aristotle thought it necessary to avoid that politics of bestiality through
justice, stating that “justice is a political virtue, by the rules of it the state is
regulated, and these rules are the criterion of what is right” (Aristotle [1912]
2009, bk. 1, chap. 3). In contrast, Hobbes sought to do so by means of creat-
ing an image of the state in which the divine and the bestial were melded
together. He rhetorically generated a Leviathan by combining the idea of a
mortal god with a mythological image, thereby creating an automaton per-
mitting the establishment of peace. The need for the Leviathan to be rep-
resented arose because it had to be feared, and for that it had to be a sign.18
Hobbes indicates that “fear inclines men least to break the law” (quoted
in Struever 2009, 23), and it is fear that permits the formation of social
order and the contractual emergence of the sovereign. That fear must be
activated through rhetoric and is therefore not the opposite of liberty, but
rather compatible with it. In that, Struever is correct in indicating Hobbes’
closeness to Aristotle’s idea that fear facilitates deliberation (Struever 2009,
23). Such fear-driven deliberation leads to greater respect for the law and
allows for the emergence of the absolute sovereign.
This corporeal force of rhetoric can already be found in Cicero, who
referred to “the rousing of their [the people’s] feelings to whatever impulse
our case may require,” and added “the members of the tribunal, of their
own accord, should carry within them to Court some mental emotion that
is in harmony with what the advocate’s interest will suggest” as well as “that
of all the resources of an orator far the greatest is his ability to inflame
the minds of his hearers and to turn them in whatever direction the case
demands.” As for the capacity to produce that effect by using fear, Plato
himself stated in the Laws that an aspect that made the Athenian constitu-
tion venerable was “the spectacle of the sheer magnitude of the military and
naval armament.” Also considering fear along these lines, Thucydides, in his
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account of the disorders during the plague in Athens, linked them to there
then prevailing “no fear [phobos] of god or law of man,” fear that, if present,
would have “had a restraining influence” (Kapust 2008, 356–57).
Sallust himself interpreted the order found in the era of Rome’s great-
ness as attributable to the fact that “fear of the enemy [metus hostilis] pre-
served the good morals of the state.” After the destruction of Carthage,
Sallust observed, the fear supporting public order disappeared, and there
emerged a new attitude: “when the minds of the people were relieved of
that dread [ilia formido], wantonness and arrogance naturally arose, vices
which are fostered by prosperity. Thus the peace for which they had longed
in time of adversity, after they had gained it proved to be more cruel and
bitter than adversity itself. . . . The community was Split into two parties,
and between these the state was torn to pieces” (quoted in Kapust 2008,
357). Hobbes’ deployment of rhetoric in Leviathan was consistent with such
classical emphasis on fear’s productive capacity to motivate and buttress
social order.
conclusion
In sum, even in critiquing rhetoric, Hobbes drew on a rhetorical strat-
egy of his own. As Skinner accurately notes concerning the Hobbesian
strategy of using rhetoric in his favor, his criticism of rhetoric and its
social impact concentrated on conceptual redescription. This operation
transforms comprehension of the conceptual meaning of one sociopo-
litical concept into another through the use of paradiastole, a rhetorical
technique of redescription that allows for establishing definitional criteria
and ways of understanding the truth based on the creative capacity of
language. The use of paradiastole as such therefore inherently carries the
implication that truth, rather than determined ex ante, is subject to debate.
Truth is an in fieri indeterminate argument subject to linguistic confronta-
tion. Only ex post, once a position has become hegemonic, can there exist
a social perception of truth. The underlying principle is that the definition
of a concept at a given moment is strategically contingent, debatable, and
malleable.
The argumentative force of this redescription strategy lies in its capac-
ity to stir the passions of the audience, winning it over through images and
emotion rather than through the enunciatory structure of the argument.
Key to winning over the passions of an audience is eloquence, and within
it, the ornatus. Cognizant of this, Hobbes sees paradiastole as dangerous
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when used in utramque partem arguments, but as useful for advancing his
new scientia civilis, as he does for example, when redescribing the meaning
of freedom.
But something that is absent in most relevant analyses of Hobbes’ rhet-
oric, from Skinner to Raylor, is Kahn’s positioning of it in relation to under-
standings of literature and romance at the time, and her consideration of
the role of mimesis in the contract. What remains unexplained within such
a mimetic understanding of the contract is how fear, which motivates the
contract and its fulfillment, can move us to action despite its peculiar inca-
pacity to inspire mimesis. I have suggested that, in order to overcome this
paradox, one must attend to the role that not only mimesis but also rhetoric
plays, both in contracting and in the subsequent maintenance of social order.
Although the recent work of Evrigenis (2016) and Raylor (2018) has con-
tributed to a better understanding of the connection between rhetoric and
materialism and how that connection stems from Aristotelian rhetoric, they
still do not explain Hobbesian rhetoric as biological rhetoric, as has Nancy
Struever. Yet, only starting from the idea of biological rhetoric is it possible
to understand the role of fearsome images in lending force to eloquence.
In the state of nature, there is a clear and present danger; the senses
register the effects of the war of all against all, and that allows for people,
one by one, each to become convinced of the need to form a contract. For
that, a sovereign power renewing their fear is unnecessary. However, once
civil order is established, in order to maintain the contract—by tacit con-
sent, for example—ongoing rhetorical action is needed for fear to remain
a current and generalized aversion. That idea of the need to update fear to
provoke deliberation and help preserve social order was part of the Greco-
Roman tradition of political thought and can be found in the idea that, if
deliberation consists in an alternating series of desires and aversions, then
a biological dimension that goes beyond mere biology to include sociohis-
torical experience as well contributes to driving it.
For Hobbes, the force of rhetoric is founded on the pressure physiol-
ogy exerts on psychology, which in turn determines what action to take.
His rhetoric is therefore linked to a view of politics based on biological
assumptions. Given Hobbes’ psychophysiological description of delibera-
tion as the oscillation between aversion and desire, language and rheto-
ric becomes the very basis for political practice, a foundation for politics
that classifies and underlines the natural mechanics flowing from the
interaction of physiology, psychology, and action. Thus, through its inter-
nal effect on individuals, rhetoric is inseparable from deliberation, and
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School of Government
Universidad Adolfo Ibáñez
notes
My deep and sincere gratitude to both the reviewers and the editor for taking the time
to provide me with valuable comments and suggestions. I also wish to thank Elaine R.
Thomas for her assistance with the language, her editing of this article, and her relevant
comments. Thanks also to Patricio Espinosa for his help and feedback and to my faculty,
FAL, for their permanent support. My gratitude to the participants of the second collo-
quium on Hobbes and Rhetoric organized in Santiago de Chile: Kinch Hoekstra, Patricia
Springborg, Luka Ribarević, Andrés Rosler, Marco Geuna, and Luc Foisneau. This article
is part of a national grant of the Chilean ANID, Project Fondecyt 1200439.
1. The article does not pretend to provide an exhaustive revision of each and every
work on Hobbes and rhetoric.
2. Like Kahn (2004, 8), I understand the contract as a metaphor appropriate for ana-
lyzing nature in Hobbes’ work, albeit for sometimes different reasons.
3. As Kahn (2004) notes, “The state was an artifact that was brought into being by a
powerful, if sometimes fictional, speech act. For these reasons, I argue, early modern con-
tract theory is best thought of as a radically new poetics of the subject and the state” (1–2).
4. In Leviathan, Kahn explains, “Hobbes declares that the ‘first use of Speech’ is—or
should be—metalinguistic: it consists in ‘the right Definition of Names’ or words, that is,
a single definition, based on an agreement among individuals to use words in the same
way (4.28). . . . When we consent to the political contract, we consent as well to a lin-
guistic contract, that is, to the sovereign’s regulation of ‘the use of words’ (32.255)” (Kahn
2004, 149).
5. As Kahn notes, “If love and desire are forms of appetite, fear is a kind of aversion—
and in fact, Hobbes often uses the two words synonymously” (Kahn 2001, 15).
6. This explains the fact that, for Hobbes, reason is “no less a part of human nature,
than any other faculty, or affection of the mind” (Hobbes 1991, 15).
7. As Hobbes wrote in Man and Citizen, “It is easily understood how much we owe
to language, by which we, having been drawn together and agreeing to covenants, live
securely, happily, and elegantly” (Hobbes 1991, 40).
8. In the discussion that follows, use of the term “paradiastole” follows that of Skinner
(2002, 273–77).
9. Where consideration of Hobbes’ idea of thinking bodies and its consequences is
concerned, I follow Frost’s (2008) analysis.
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10. This explains why in De Corpore Hobbes indicates that establishing language is
more than just naming and assigning a meaning to objects and connecting them through
rules ([1839] 1969).
11. See Cromartie et al. (2019).
12. It is therefore possible to affirm that what Nienkamp defines as internal rhetoric
exists in Hobbes. Nienkamp (2001) himself rejects the existence of internal rhetoric in
Hobbes because he misunderstands Hobbes’ mechanical theory in Cartesian terms.
13. For a list of those dangerous teachings, see Hobbes (1994, 477–81).
14. See Kahn (2020, 35).
15. As Kahn notes, “Leviathan is as much about the power of language, about the
linguistic art of making or construction, as it is about politics” (Kahn 2020, 35).
16. Hobbes indicates in the Briefe (1986, 75–76) that fear is just a product of our mind,
one generated upon perceiving an external entity that can do us harm. That harmful capac-
ity is linked to its power over us, for example, through knowing aspects of us that could
damage our reputation. Both fear and power are relational and depend on the asymmetry
between X and Y for Hobbes. The same is true of an orator’s ability to use fear to manipu-
late an audience.
17. My reading of the importance of this part of Aristotle’s work for Hobbes fol-
lows the argument developed in Jimena Bezáres’ master’s thesis, titled “Sobre la bestia
espontánea. Lo monstruoso en Aristóteles y Hobbes,” which is currently in progress at the
Universidad Nacional de San Martin, Argentina.
18. Bredekamp (2020) sees Hobbes as a seminal figure for understanding the image as
a sign. Bredekamp suggests that the process of transforming a “mark” (Merkzeichen) into
a “sign” (Anzeichen) comes about through “substitute” acts of the image that produce some
kind of exchange between the bodies represented and the images representing them.
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