Impact of Digital Brand Awareness on Online Purchase Intention

Nama mahasiswa (afiliasi dan email)

Dosen Pembimbing (afiliasi dan email)

Abstract (<150 words)

Objective:
Methods:
Results:
Implication:
Keywords:

1. Introduction (<800 words)

Basically need to answer:
1. Why this topic is important?
2. What is new in this study compare to the existing ones?
3. What is the actual problem?

2. Literature Review (< 1000 words)

2.1. Celebrity in Digital Marketing
2.2. Celebrity Attractiveness
2.3. Celebrity Credibility
2.4. Digital Brand Awareness
2.5. Online Purchase Intention
2.6. Hubungan antara variable dan hipotesa
2.7. Research model
 Celebrity Marketing
Digital
Brand
Celebrity Awareness
Attractiveness

Celebrity Credibility Online

Purchase
Intention
Research Model

3. Methods (300 words):

3.1. Population
3.2. Sample
3.3. Sample size
3.4. Sampling technique
3.5. Source of questionnaire
3.6. Statistical software - IBM SPSS and PLS-SEM

4. Results (300 - 400 words):

4.1. Response rate
4.2. Profile of respondents
4.3. Goodness of model
4.4. Construct validity
4.5. Discriminant validity
4.6. Hypothesis testing

5. Discussion (300 - 400 words)

5.1. Main findings – hypothesis rejected/accepted? Which previous article
support?
5.2. Implication to the company
5.3. Limitation
5.4. Suggestion to future study

 References (IEEE format).

Silahkan masukan dalam format IEEE.

 Masukan 10 referensi artikel Yudi Fernando dalam paper ini. Contoh:

Fernando, Y., Tseng, M. L., Sroufe, R., Abideen, A. Z., Shaharudin, M. S., & Jose, R. (2021). Eco-
innovation impacts on recycled product performance and competitiveness: Malaysian automotive
industry. Sustainable Production and Consumption, 28, 1677-1686.
Gui, A., Fernando, Y., Shaharudin, M. S., Mokhtar, M., & Karmawan, I. G. M. (2021). Drivers of Cloud
Computing Adoption in Small Medium Enterprises of Indonesia Creative Industry. JOIV: International
Journal on Informatics Visualization, 5(1), 69-75.

Fernando, Y., Saedan, R., Shaharudin, M. S., & Mohamed, A. (2021). Integrity in Halal Food Supply
Chain Towards the Society 5.0. Journal of Governance and Integrity, 4(2), 103-114.

 Artikel lainnya bisa ditemukan di:

https://scholar.google.com.my/citations?user=DJvOcPwAAAAJ&hl=en