Preface y This revised textbook-workbook, Writing Business Letters, now with more exercises and letter-models contains helpful and useful topics related to the production of letters, all arranged in 13 chapters beginning with the basics to the complex ones. Generally, it aims to provide you a basic understanding of Filipino business communication, familiarize you the techniques, strategies and forms of business letter writing used in the professional world, and prepare you to effectively communicate with confidence through business letters in the workplace. It begins with the fundamentals of letter writing which include among other things the format, letter styles, font, envelope and stationery. It also discusses the basic process of writing. Topics covered include preparation, organization, drafting, and revision. Three chapters reacquaint you with the agreement between the subject and the verb and between the pronoun and its antecedent, tenses of verbs and the principles of good writing which are necessary to produce united, coherent and emphatic messages. One chapter is devoted to employment-related letters because your knowledge of these shall bring you closer to your future job endeavors. These are application letters, resume, curriculum vitae, and resignation letter. Since all business letters are basically sales letters, another chapter is exclusively for sales letter for you to master the intricacies of writing business letters. Another chapter outlines the different kinds of business letters to give you a glimpse of their contents and how they should be written. Considering the importance of having the skill in writing other business communications, this book also dwells on memorandum, e-mail, indorsement, resolution and minutes. These chapters will make you use the skills previously attained for writing them correctly. All chapters are followed by mind exercises which contain evaluative documents to gauge how far you have learned. Hopefully, with this material, you will be able to master the basics of business letter writing, simplify the correspondence process, organize facts and ideas logically and effectively, use words more vividly and expressively and write clearly, concisely, persuasively and in a professional way. The AuthorContents P A Acknowledgmen PREFACE nmr stants Chapter 1: Introduction Learning Targets 1 Importance of Business Writing SkillS .....:m:mnnsnnsnnninn 1 Nature of Business Letters sonst 2 Aims of Business Letters. 2 Effective Business Letters .. Typewritten Letters vs Handwritten Letters Format.. Full Block Style Modified Block Style Semi-Block Style Simplified Letter Style Differences Among the First Three Letter Styles Illustrations of the Different Letter Styles Writing Materials to be Used... Font Style.. Envelopes Folding a Standard Letter. Punctuation StylesMixed Punctuation Style Close Punctuation Style Open Punctuation Style Mind Exercises ..Chapter 2: Main Parts of a Business Letter Learning Targets... Margin and Spacing Main Parts of a Business Letter. Heading. Conventional Heading Modern Heading Inside Address Traditional Courtesy Titles Addressing Married Couples Other Points to Remember... Salutation . Body, Expressing Numbers in Written Sentences The Question of Humor Complimentary Close. SIQNAtUIC .nnionnmnmninmnininininininininininininininnninamnnnnnnnnnne 8S Mind Exercises. Chapter 3: Optional Parts of a Business Letter Learning Target: Optional Parts of a Business Letter. Attention Lins Subject Line. Continuation Line...Identification Initials... snesenen ssc sneer AD Enclosures. Reference Notation, Carbon or Photocopy Notation x... sonnei ST Postscript... Mailing Notation. Mind Exercises snsnenetnnnaenennnae sneneenenninnenennae sen ssene 53 Chapter 4: Characteristics of a Good Business Letter Learning Targets....cnnnn nn se snes 59 Five Characteristics of a Good Business Letter Good Business Letter Is Clear and Concise, vn snsrossenene 5 List of Wordy Words and their Equivalents........ sonannananene OO, List of Redundant Words... List of Simple Words for Complex Word: List of Outdated Expressions List of Clich€s nnn A Good Business Letter Is Correct and Complete...... A Good Business Letter Is Courteous, Cheerful and Considerate. A Good Business Letter Uses Concrete Words. List of Abstract Words. A Good Business Letter Has Character Mind Exercises Chapter 5: Grammar Agreement Learning Targets. Agreement Between the Subject and the Verb. Agreement Between the Pronoun and its Antecedent. Mind ExercisesChapter 6: Review of Tenses Learning Target: Tenses of Verbs. Simple Tenses so Compound or Perfect Tenses. Voices of Verbs... Active Voice... Passive VOICE w.ncsnninnninnnnnninnninnnnninnmnnnnannnnnannen dQ Mind Exercises ..Chapter 7: Principles of Sentenceand Paragraph Constructions Learning Targets. Unity Coherence Emphasis Mind Exercises Chapter 8: Stages in Business Wri Learning Targets.. Prewriting Writing. REVISING ssnnnsisnnnnnninnnnininnnninancnninennnnnnn 26 Proverbs for Proofreading, Things to Remember in Writing the Body.. List of Nondiscriminatory Language and Non-Sexist, Language. Most Emphatic Parts of the Body. First Paragraph. Last Paragraph Business Letter Evaluation FORM snsnsnnsnsnnnninnnnnsnnmna 2 Mind Exercises Chapter 9: Sales Letters Learning Targets. Advantages of Sales Letters sno soenennee 3. Eight Commandments of Writing Effective Sales Lette! Length of Sales Letter:Parts of a Sales Letter First Paragraph: Attracting the Attention of the Prospect. ‘Second Paragraph: Creating Interest and Desire.... Rational Appeal... Emotional Appealee) Third Paragraph: Convincing the Reader. Fourth Paragraph: Directing Favorable Action.. PS. Part. The Question of Price .. Mind Exercises..... ssennnne snes ssnanennanenmanananennanenennnnenel 47 Chapter 10: Employment-Related Letters Learning Targets. Application Letter Sections of an Application Letter Possible Sources of Jobs. Addressing the Application Lettet vnnsnmnsnnnneennnnnnn 61 Classifications of Application Letter: Solicited Application Lette? rvurnsnnnsnnnneennsennnt 61 Unsolicited Application Letter... Tips to Remember in Writing Application Letters. ee 2. Functional. sresessenoresenersenonsenoenanns ssesoneun 165 3. Combinatior Uses of the RESUME vocunnrinsnnnnnnmnminnnsennnnnnsnnnnnsese] 67 Steps in Writing a Resume... Important Reminders in Writing a ResumeCurriculum Vitae. Resignation Letter. Three Things to be Mentioned in a Resignation Letter Other Things to be Included in the Letter of Resignation Mind Exercises ..Chapter 11: Other Kinds of Business Letters Learning Target: Letter of Request Letter of Transmittal or Cover Letter .nnnnnnnmnmmmnnnnmnmmeenn BD Letter of Invitation. Letter of Inquiry Letters of Reply to an Inquiry... Letter of Order nermnnnnnn mesersnsensmerenererrnnenersnnnrnneenrsneee | BZ, Letter Acknowledging an Order. Letter of Complaint and Letter of Adjustment Tips in Writing a Letter of Complaint Tips in Writing a Letter of Adjustment Letter of Recommendation ...vennemmusnmnennnannannnennrnnenrnmmnnnese | BA, Letter of Collection ... Letter of Gratitude. Letter of Solicitation Mind Exercises .. 184 Chapter 12: Memorandum and E-Mail Learning Target: Memorandum and E-mail Parts of a Memorandum rncnemsnsnensnenennnenennnanennnanennenennnenen 2) T Parts of an E-mail Message. Memo To vs Memo For Types of Memo and E-Mail minnieMemo or E-mail that Requests Memo or E-mail that Responds... Memo or E-mail that Informs Tips to Remember. Routing Slip: Voicemail Systems .... Fax Machine Mind Exercises Chapter 13: Other Inter-office Communications Learning Targets. Minutes ...... How to Write Minutes......... Essential Parts of the Minutes. Indorsement... Mind Exercises ... Over-All Learning Target - Mind Exercise: Appendix: Letter Rubric for Teacher's Guide, GlOSSAPY .ecrnmnnnnennntneeenennnnnnntnne nnmnnneneeeeen 239 References .rercrnrnnnninnninnnnnnn sonnei AB Index.