What is Social Influence and who are the Social Influencers?

Social Influence

Any process whereby a person's attitudes, opinions, beliefs, or behaviour are altered or controlled by
some form of social communication. It includes conformity, compliance, group polarization, minority
social influence, obedience, persuasion, and the influence of social norms.

social influence is such an important part of our everyday life. We conform to better meet the basic
goals of self-concern and other-concern. Conforming helps us do better by helping us make accurate,
informed decisions.

Refers to the ways people influence the beliefs, feelings, and behaviors of others. Each day we are
bombarded by countless attempts by others to influence us, and as such, the study of social influence
has long been a central topic of inquiry for social psychologists and researchers in many other
social sciences .

Social Influencers

Social media influencers are the people, brands, and personalities online that people trust. They are
people who spark discussion and who inspire action.

Influencers in social media are people who have built a reputation for their knowledge and expertise on
a specific topic. They make regular posts about that topic on their preferred social media channels and
generate large followings of enthusiastic, engaged people who pay close attention to their views.

Influencers are the individuals who make it all possible. They are typically social media and blogging
mavens with a massive and loyal following, who hold power to affect consumer decisions to a high
degree.

1.FAMILY-It is important to consider the environment in which an adolescent is raised.

Parenting styles assist in explaining adolescent behavior

2.SCHOOLS-Adolescents spend a large proportion of their day in school or pursuing school-related

activities.

3.PEER-are very influential in adolescence. During this time, when young people are developing
autonomy from their parents, peers become a significant source of social and emotional
support. The attitudes of adolescents' friends can have both a positive and negative influence

4.MEDIA-play a crucial role in how adolescents develop both socially and psychologically. Research
has suggested that media affect how adolescents perceive their social world, how they evaluate their
parents and peers, and how they identify themselves and see their own appearance.