Quiz one

Quiz one
Read case: ‘Kodak’s Strategy’, page 75-85, Cases in Business and Management,
nd
2 edition, Alam & Majumdar, Melbourne: Tilde University Press, 2011.
Solve the following questions:
1. Why should you care about international business? Describe the
international business environments Kodak faced. What are
your thoughts on the issue? Explain.
2. How have changes in technology contributed to the globalization of
markets and production? Would the globalization of production and
markets have been possible without these technological changes?
Use “Kodak” as a case.
3. What lessons can be learned (in terms of International Business) by other
companies considering the Kodak’s failure? Explain.