THE IMPORTANCE OF THE ATMOSPHERE OF THE ENVIRONMENT IN BRAZILIAN

PHYSICAL RETAIL IN 2030

Hyperconsuming involves the need for humans to consume more than they need
to meet their needs, in each decade that goes by, the internet is developing more
hyperconsumer, the need for more information about products, processes and
services has generated new parameters to evaluate the result of the consumption
of goods and services where people decide how and where to buy.
 
For physical minorities, the internet affects them since electronic retail trade grows
and reaches the market faster in the same way the advantages and benefits it
offers to the consumer. According to the above context, the retail market must take
into account changes in consumer behavior, social and technological trends, which
cause constant changes in market preferences and require strategic choices in
terms of innovations and management models.
 
The retail atmosphere influences the consumer's decision to buy a pleasant space,
extending their permanence and encouraging them to consume the product offered
and promoting it to return. The environment of the retail atmosphere is one of the
expectations of the consumer especially in physics, the factors that impact the
atmosphere its main is society, information content, etc.
 
The social dimension will be present in all environments of the environment in
2030,
represented by the attendance factor. This factor provides security and
convenience and places the consumer in an advantageous position as it defines a
contact relationship between the physical retailer and the consumer.