BSBRES401A

Analyse & Present research information

Executive Summary

The task undertaken in this project is to analyse all aspects of opening a new company ARB
Limited and Fleetwood limited. Consideration of the cost (approx $199,750.00) , current
and potential customers, growth and alignment with the banks strategic plan will be
addressed. The short term profit gain is quite evident in the findings.

Introduction

Through vigorous research and intense data collection of authentic primary and secondary
information, this report is presented to you to show that a new company will have the
sustainability to provide quality services to the growing population and business sectors.

Background

ARB limited, located in the heart of the CBD,, is the largest privately owned master planned
city in Australia.

Body

1. Population growth over the last five years and growth projection for the next five years.

* 2006 census, 5732 people were residents in Richmond

* 2011 Census revealed there were 6618 residents

* 30 June 2012, the estimated resident population of Richmond was 6,965

* The population increased by 144 persons between 30 June 2011 and 2012, which was a
population growth rate of 2.1 per cent.

* As at 30 June 2031, the population for Richmond is projected to be 12,258 persons.

* The population for the region is projected to increase by an average annual growth rate
of 2.3 per cent over the 20-year period between 2011 and 2031

* In comparison, the population for Melbourne is projected to increase by an average

annual growth rate of 1.8 per cent over the same period
2. The demographics of the local population including income.

June 2011 in Richmond

* 28.6 per cent of persons were aged 0 to 14 years

* 67.8 per cent were aged 15 to 64 years

* 3.6 per cent were aged 65 years and over.

There were a total of 1,791 families:

* couple family with children (987 families)

* one parent families (325)

* average persons per household was 3.2

- Figure 2

3. Current and potential growth in business.

The enormous growth of this region has given rise to many opportunities for businesses.
National and multi-national corporations from such sectors as mining, finance, engineering,
retail, education, health and information and communications technology, have established
their presence in Richmond to capitalise on these opportunities.

In addition to local, state and federal government presence, a number of Australian and
international companies have already chosen Richmond as an ideal business location.

In 2011–12, there were 305 registered businesses in Richmond

The region contained:

* 144 businesses with a turnover under $100,000

* 155 businesses with a turnover between $100,000 and $2 million

* 6 businesses with a turnover of $2 million.

In 2011–12, the Construction industry had the largest number of businesses in Richmond,
with 63 businesses or 20.7 per cent of the total number of businesses.

Other industries with relatively large numbers of business counts included:

* Transport, Postal and Warehousing (33 businesses or 10.8 per cent) and

* Health Care and Social Assistance (30 businesses or 9.8 per cent).

4. Indications of the number of potential customers.

Every resident and business of the Springfield area is a potential customer. The current
presence of national corporations, local businesses, hospitals, universities,
primary/secondary schools, day care centres and vast number of residents in Springfield
portray the number of potential customers.

The closest branch is situated 15 klm's away in the heart of Ipswich. The possibility of
account holders transferring their accounts to the new branch is quite high due to the
convenience of having a branch close by.

6. The availability of suitable premises in the area.

A commercial real estate broker has assisted in making inquiries and gathering information
to aid in the site selection process. Based on the information collected, the core of the CBD
is "Parkside Business Precinct ".

* It has planning provisions in place to enable the development of some 360,000m2 of

commercial office, residential, hotel, retail, medical and educational floor space.

* There are 8 remaining super lots to be developed, with a net land area of 6.26ha and
able to provide 252,300m2 of commercial offices, hotels and other commercial uses.

7. The overall cost of establishing the branch.

To lease retail space is more feasible than to buy in the CBD. The approximate cost of new
equipment and refurbishment of the branch is $ 199,750.00 including first month lease
payment.
Conclusion

The primary and secondary data collected and analysed clearly indicates that in Richmond,
has the basis of population growth and business growth to provide a long term profit for the
ARB limited.

With numerous & varied businesses and an ever growing population, several locations to
choose the site of our new branch.

After a 12month review, it could be possible to plan to open a second branch for business.

Assessment 2

1 Describe 4 different method of collecting information. What code of practise relates to

your chosen industry?

There are many primary research methods, some of them are the following:

 • Observation 

• Surveys

 • E-market research

 • Focus group

 •Panel Observation

 An observation is a method of primary market research. This method is going to gather a lot
of data and information because this way of research is carried out without any questions. I
think this method of research is very useful for gathering research and also recording any
information. You can do this in retail businesses by sending a mystery shopper; this is going
to be a good way of observing because it is going to allow the market researcher to learn
about what type of customer service, promotions and layout of the store. There are many
other ways in which observation is able to be carried out, this can be through photographs;
the photographs are able to describe the way the business is run by observing their peak
times and what times they are not so busy at. 

 Surveys There are many ways in which a business is able to carry out surveys in order to get
their market research through looking at what people think of their business. There are
different types of surveys that businesses use to get information from their respondents;
some of the ways are the following: 
• Telephone surveys are useful to businesses, but larger organisations use this type of
research for consumer research nationally, regionally or internationally. This is going to be
important to the business because it is going to mean that it is going to cost them time and
money, this is why it is a lot more useful to larger organisations. 

 • Postal surveys are also used for market research and are mailed to their respondents, this
can be mailed nationally and internationally a certain amount of people, the business would
have to make sure that they are able to get a response from their respondents as many
postal surveys can be ignored by respondents and the response can be very low for the
business to get a result. 

• Email surveys are also used as questionnaires through email. This way of collecting data
for market research is effective because it is delivered electronically and it isn’t going to cost
the business a lot of money. This way of collecting information is effective because it is going
to allow the respondent to take their time and give open answers to their questions. The
disadvantage to this method can be that people are easily able to ignore the email.

 • Face-to-Face surveys can be carried out as interviews in which you are able to know what
your customers think of the products or services you provide. This type of survey takes place
in shopping centres and I can also take place door to door. this way of market research is
going to help the business to know their customers attitude towards their products and
customer service, but this data is going to be qualitative and not quantitative information
because many people would want to get it over and done. This can result in them not
getting honest opinions from them.

 E-Marketing research E-marketing research is also a way of gathering market research on a

business. This way of research is carried out through the internet in the form of a
questionnaire like would be if it were given out in paper form. This method of market
research is going to allow businesses that sell their products online to get their customers
opinion. 

 Focus Group Focus groups are a good way for a business to be able to know what their
business needs to do next and what they need to improve on. This method of market
research is carried out through the business selecting random customers and knows what
they think can be improved; this can be their products or the customer service of the
business. I think this method of market research is effective because it is going to show the
different customers experience with the business while purchasing a product. the business
is then able to know the different areas of their business that need improving. 
 Panel This is another method of primary research. This method is like a survey that is going
to take place over a certain amount of time. This is going to help the business know whether
they are making progress. Panel can be carried out through your respondents being
individuals, or a group of people such as a household. Respondents are able to record the
information in a diary in which they are able to write about their experience purchasing
products from the business each time they visit. These results are then able to get measured
over a long time and show the business if there is any improvements.

2 describe the meaning of following terms

A) quantitative research , quantitative research and market research

      Quantitative marketing research is the application of quantitative research techniques

to the field of marketing. It has roots in both the positivist view of the world, and the
modern marketing viewpoint that marketing is an interactive process in which both the
buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price,
Place (location) and Promotion.

B) Census

A census is the procedure of systematically acquiring and recordinginformation about the

members of a given population. It is a regularly occurring and official count of a particular
population.The term is used mostly in connection with national population and housing
censuses; other common censuses include agriculture, business, and traffic censuses.
The United Nations defines the essential features of population and housing censuses as
"individual enumeration, universality within a defined territory, simultaneity and defined
periodicity", and recommends that population censuses be taken at least every 10 years.
United Nations recommendations also cover census topics to be collected, official
definitions, classifications and other useful information to coordinate international practice.

C) Geographic

A geographic information system (GIS) is a computer system designed to capture, store,

manipulate, analyze, manage, and present all types of geographical data. The acronym GIS is
sometimes used for geographical information science orgeospatial information studies to
refer to the academic discipline or career of working with geographic information
systemsand is a large domain within the broader academic discipline of Geoinformatics.

D) Key verify
The KeY tool is used in formal verification of Java programs. It accepts both specifications
written in JML or OCL to Java source files. These are transformed into theorems of dynamic
logic and then compared against program semantics which are likewise defined in terms of
dynamic logic.

E) market research brief

Market research is the collection and analysis of relevant information to enable you to
make informed business decisions.

F) Mean and median

If the number of values in the data set is even, then the median is the average of the two
middle values. Example 3. The number of values in the data set is 8, which is even. So,
the median is the average of the two middle values.

G)  secondary research

Secondary research (also known as desk research) involves the summary, collation and/or

synthesis of existing research rather than primary research, where data is collected from,
for example, research subjects or experiments.

H) validation

In computer science, data validation is the process of ensuring that a program operates on

clean, correct and useful data. It uses routines, often called "validation rules" "validation
constraints" or "check routines", that check for correctness, meaningfulness, and security of
data that are input to the system. The rules may be implemented through the automated
facilities of a data dictionary, or by the inclusion of explicit application program validation
logic.

I) date processing 

: the process of putting information into a computer so that the computer can organize it,
change its form, etc
J) data sources

Our purpose is to provide information that will assist you in interpreting Statistics Canada's
published data. The information (also known as metadata) is provided to ensure an
understanding of the basic concepts that define the data including variables and
classifications; the underlying statistical methods and surveys; and key aspects of the data
quality. Direct access to questionnaires is also provided.

K) estimate

An approximate calculation or judgement of the value, number, quantity, or extent of

something

L) focus group

Small number of people (usually between 4 and 15, but typically 8) brought together with a
moderator to focus on a specific product or topic. Focus groups aim at a discussion instead
of on individual responses to formal questions, and produce qualitative data (preferences
and beliefs) that may or may not be representative of the general population.

3 what is data analysis ? Detail 3 different types of data analysis 

The process of evaluating data using analytical and logical reasoning

to examine each component of the data provided. This form of analysis is just one of the
many steps that must be completed when conducting a research experiment. Data from
various sources is gathered, reviewed, and then analyzed to form some sort of finding or
conclusion.

There are a variety of specific data analysis method, some of which include data mining,
text analytics, business intelligence, and data visualizations.
4 Describe the following principles 

 A) Equal opportunity

Principle of non-discrimination which emphasizes

that opportunities in education, employment,
advancement, benefits and resource distribution, and other areas should be freely available
to all citizens irrespective of their age, race, sex, religion, political association, ethnic origin,
or any other individual or group characteristic unrelated to ability,performance,
and qualification

  B) ethical principles

If recent history teaches us anything is that ethics and character count, especially in
business. Huge organizations like Enron, Arthur Andersen and Health South have been
destroyed and others were seriously damaged (AIG, Fannie Mae, Freddie Mac) by
executives with massive ambition and intelligence but no moral compass.  In today’s ultra
competitive, high tech, interdependent business world, charisma without conscience and
cleverness without character  are a recipe for economic and personal failure of epic
proportions.  As President Theodore Roosevelt said, “To educate the mind without the
morals is to educate a menace to society.”

Competitiveness, ambition and innovation will always be important to success but they
must be regulated by core  ethical principles like the ones described below.

Let’s start with a basic definition: ethical principles are universal standards of right and
wrong prescribing the kind of behavior an ethical company or person should and should not
engage in. These principles  provide a guide to making decisions but they also establish the
criteria by which your decisions will be judged by others.
In business, how people judge your character is critical to sustainable success because it is
the basis of trust and credibility. Both of these essential assets can be destroyed by actions
which are, or are perceived to be unethical. Thus, successful executives must be concerned
with both their character and their reputation. 

C) codes of practise

Codes of Practice give detailed practical guidance on how to comply with requirements and
obligations under work health and safety laws. They are used in addition to the Act and
Regulations and should always be followed, unless there is another solution which achieves
the same or a better standard of health and safety in your workplace.
D) privacy laws victoria 

Privacy in Australian law is the right of natural persons to protect their personal life from
invasion and to control the flow of their personal information. Privacy is not an absolute
right; it differs in different contexts and is balanced against other competing rights and
duties. It is affected by the Australian common law and a range of Commonwealth, State
and Territorial laws and administrative arrangements.

E) occupation health and safety

Occupational safety and health (OSH) also commonly referred to as occupational health

and safety (OHS) or workplace health and safety (WHS) is an area concerned with
the safety, health and welfare of people engaged in work or employment. The goals of
occupational safety and health programs include to foster a safe and healthy work
environment.[1] OSH may also protect co-workers, family members, employers, customers,
and many others who might be affected by the workplace environment. In the United States
the term occupational health and safety is referred to as occupational health and
occupational and non-occupational safety and includes safety for activities outside of work.

F) anti- discrimination 

Anti-discrimination law refers to the law on the right of people to be treated equally. Some

countries mandate that inemployment, in consumer transactions and in political
participation people must be dealt with on an equal basis regardless of sex,
age, race, ethnicity, nationality, sexual orientation, gender identity and
sometimes religious and political opinions.

5 what is ethnography

Ethnography is the systematic study of people and cultures. It is designed to

explore cultural phenomena where the researcher observes society from the point of view
of the subject of the study. An ethnography is a means to represent graphically and in
writing the culture of a group. The word can thus be said to have a "double meaning," which
partly depends on whether it is used as a count noun or uncountably.[1]The resulting field
study or a case report reflects the knowledge and the system of meanings in the lives of a
cultural group.[2][3][4]

Ethnography, as the empirical data on human societies and cultures, was pioneered in the

biological, social, and cultural branches of anthropology but has also become popular in
the social sciences in general—sociology,[5] communication studies, history—wherever
people study ethnic groups, formations, compositions, resettlements, social welfare
characteristics, materiality, spirituality, and a people's ethnogenesis.[6] The typical
ethnography is a holistic study[7][8] and so includes a brief history, and an analysis of
the terrain, the climate, and the habitat. In all cases it should be reflexive, make a
substantial contribution toward the understanding of the social life of humans, have an
aesthetic impact on the reader, and express a credible reality. An ethnography records all
observed behavior and describes all symbol-meaning relations using concepts that avoid
casual explanations.

6 what is semiotics

Semiotics (also called semiotic studies and in the Saussurean tradition called semiology) is

the study of meaning-making, the philosophical theory of signs and symbols. This includes
the study of signs and sign processes (semiosis), indication, designation,
likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is
closely related to the field of linguistics, which, for its part, studies the structure and
meaning of language more specifically. As different from linguistics, however, semiotics also
studies non-linguistic sign systems. Semiotics often is divided into three branches: