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https://en.wikipedia.

org/wiki/Marketing_strategy

https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/strategy

https://www.slideshare.net/thapasir/developing-marketing-strategies-and-plan

examples:
potify: Offer a Different User Experience.

Nordstrom: Use Retargeting Intelligently.

GoPro: Trust User-Generated Content.

Sephora: Work Your Loyalty Programs.

Rainforest Alliance: Be Supportive.

Twitch: Focus on Your Niche.

Nike: Promote Your Values.

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