REPUBLIC OF THE PHILIPPINES

DEPARTMENT OF EDUCATION – REGION III

SCHOOLS DIVISION OFFICE – CITY OF MALOLOS

MARCELO H. DEL PILAR NATIONAL HIGH SCHOOL

Bagong Bayan, City of Malolos, Bulacan / School ID: 300751 / www.marcelodelpilarnhs.com
E-mail: marcelohdelpilarnhs@gmail.com / Tel. No. 795-5343

ENTREPRENEURSHIP
Quarter 2 – Module 1
Answer Sheet

Name: Carl Lawrence R. Carpio

Grade and Section: 12 – STEM A

Product Picture and Product Description

Answer the following questions:

1. What is your product or service?

The products proposed by our group (Samedt) are Sticker Packs,

Statement Shirts, and Bookmarks. However, due to some constraints, we are
advised to sell the sticker packs first.

2. How will your product benefit the customer?

Sticker Packs will benefit the consumers in customizing or

personalizing their items like laptops or notebooks. Through our products,
they will now be able to stick their thoughts to anything and express their
feelings creatively and cheaply. In addition, stickers are also used by
people who are doing bullet journals.

3. What is different about the product your business is offering?

The Stik Ur Tots Sticker Packs offered by Samedt Company is focused

on the current trends and popular culture that are followed by our target
market, the Generation Z students of Marcelo H. del Pilar National High
School. In addition, the company is assuring that the designs of the stickers
are creative, relatable, witty, and catchy.

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ACTIVITY 1

Answer the following Questions. Write your Answer on a separate Sheet of

Paper (Define Your Customers or Target Market).

1. Who are your competitors, and who do they target?

There are larger retail businesses that already have online visibility in
social media. Linya Linya is a known Filipino brand that sells funny statement
shirts and other products like Sticker Packs. Most of their designs' content is
wordplay, creating funny lines using the Filipinos' common words and
phrases. This business's target markets are Yuppies or young professionals in
urban cities that have a well-paid job. Witty Will Save the World Company
is also a Filipino Brand that sells funny and relatable products. Although their
main products are planners and notebooks, they also have statement shirts
and stickers in their line. Like Linya Linya, their customers are mostly
Millennials in urban places that have well-compensated jobs.

2. Who is your perfect customer and client base?

Our ideal customers come from Generation Z (8-23 years old) and
the Millenials (23-38 years old). Since the business is utilizing the online selling
platforms (Shopee), we target customers all around the Philippines. Our
client base will come mostly from the Social Media Sites like Facebook,
Instagram, and Twitter. These people are those who are consuming most of
their time at home, scrolling through the Internet. The products of our
business are targeted at those who have a humorous and witty personality.
We also target the product on those who are updated on the new trends
and popular culture.

3. What is your current customer base (in terms of age, sex, income, and
geographic location)?

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 Most of our customers are from Generation Z, particularly those in the
adolescence stage (15 – 18 years old). They are generally students coming
from Marcelo H. del Pilar National High School. These customers have a
minimum of 50 pesos of allowance intended for buying online or
personalizing their items at home.

4. What qualities do your customers value most about your product or

service? Do they value selection, convenience, service, reliability,
availability, or affordability?

Based on the survey conducted for the business' feasibility study, our
business's future consumers value quality and design for our sticker packs.
They are looking forward to high-quality prints and durable sticker packs in
the future. They also find high importance on more unique, creative, and
funny sticker pack designs in the future. Our customers least likely value the
product's price, as long as the quality and designs of the sticker packs will
be ensured.

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