MALIJAN, MARIA FATIMA C.

BSBA 4C

WEEK 6 ACTIVITY 1

Real Burger World (RBW) Case Study

Key Lessons

Certainly, Naz and Mark had the commitment to make this business a success and were willing to invest
a significant amount of their own money to achieve the vision. Like the most entrepreneurs, the
believed that they were on winning pathway and thought it presented a significant market opportunity
as they were tapping in to a key trend and a gap in the marketplace. In Australia, around the same time,
it should be noted that Crust Gourmet pizza stores were tapping into the same trend and would
ultimately become very successful and implement a franchise structure/system and eventually sell their
operation to a major corporation.

And like a successful and adaptive marketer, they were willing to learn from their mistakes and to view
their decisions as ways to generate “market feedback” about what worked and what was less
responsive. It is difficult to accuse these two partners of being overly committed to their original
decisions - they were willing to hire a new store manager, willing to redesign the stores, willing to
implement different promotional tactics, willing to “expose” their business and decision-making on two
episodes of a reality TV show, and so on.

The two partners, as betrayed on the TV show, were certainly likable and hard-working and it is
disappointing that two risk-taking entrepreneurs were not able to make difference in this marker. As
previously mentioned, since the RBW concept was implemented, McDonald’s has adapted to the
changing marketplace.