Unit 15: Advertising Production

Learning aim B
Bela moluba

Online bullying

Primary Target Audience

 Age range: 12 -17

 Gender: Male and Female
 Socio: this can affect social class, economic class, and family

Secondary Audience

 Age range:
 Gender:
 Socio

Character Audience Profile

 Name: Tanisha
 Age: 17
 Gender: Female
 Socio: social class
 Board interests/values spends a lot of time on her phone to interact with other people such
as family and friends. Tanisha has enjoys exercising to keep her mental health stable and
healthy.

https://www.nationalbullyinghelpline.co.uk/contact.html

https://www.bullying.co.uk/cyberbullying/

https://www.childline.org.uk/info-advice/bullying-abuse-safety/types-bullying/bullying-
cyberbullying/

https://www.helpguide.org/articles/abuse/bullying-and-cyberbullying.htm

https://www.youtube.com/watch?v=rBhxVomEN7Y

https://www.youtube.com/watch?v=6ctd75a7_Yw

Survey Questions

 How educated are you with issues about Online bullying?

 Have you ever suffered from depression or mental health? (If yes what caused this to
happen)
 Which statement is the meaning of online bullying?
 Which of these statements are true and false?
 Do you know anyone that has been affected from online bullying?
Unit 15: Advertising Production
Learning aim B
Bela moluba

Demographics

Gender: Female

Age: 17

Education: currently in collage/sixth form education

Occupation: full time student – works as a waitress

Income: family has a working class/middle class income

Psychographics

 Cyberbullying is frequently associated with psychological distress. Cyber victims tend to have
increased rates of depression, anxiety, and insomnia, whereas cyberbullies are more likely to
have problems with outward aggression, hyperactivity, and substance use.
 A major concern is the increased risk of suicide, considered stronger than in traditional
bullying.
 The most studied cyberbullying “platform” is the Internet, but texting and mobile devices are
increasingly popular.

Likes

Being alone, enjoying time with family, excising

Dislikes

Being antisocial, being in public spaces, being the centre of attention