Professional Documents
Culture Documents
By
JOSHNA.V
USN: 3BR19MBA60
Submitted to
Internal Guide
Mr. PAVAN KUMAR S.S
Asst. professor
DMS, BITM, Ballari
2019-21
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ACKNOWLEDGEMENT
First and foremost, I am deeply indebted to the management of B.I.T.M and Visvesvaraya Technological
University Belagavi, for having admitted to undergo the MBA program during the academic year 2019-2021
in this temple of learning.
I would also like to thank my study supervisor Prof. Mr. PAVAN KUMAR S.S for the constant guidance
and support for the successful completion of this study.
I do even owe sincere thanks to Dr.M Javed kalburgi Hod and professor DMS and I express my gratitude to
Principal Dr.V C. Patil BITM for permitting to do organizational study at “CORAL INDA FINANCE
AND HOUSING LTD”.
Finally I would like to express my gratitude to my parents and my family members for all there support and
co-operation in successfully completing the organizational study.
Last but not the least I would like to thank each and every one who directly or indirectly helped me in doing
this report in a fruitful manner.
EXECUTIVE SUMMARY
As per the curriculum of Visvesvaraya Technological University for the partial fulfilment of the
Post Graduate of Master of Business Administration (MBA), I had undertaken the
“Organizational Study at “CORAL INDIA FINANCE AND HOUSING LTD” The internship
report mainly emphasis on the study of the entire Organization as a whole and the study of each
and every department that functions as a part of the Organization.
This report is an endeavour to cover the overall organization structure, departments, Procedures
and functions of the organization and also covers industry profile, company profile and its
Objectives. The report gives an inside view about managerial functions and operative functions
towards the products and employees of the organization.
This report also features the SWOT analysis, Mckensy’s 7s framework and porters analysis of
the organization in the present scenario. The report is concluded with my learning experience
during the study
TABLE OF CONTENTS
Chapter 1 INTRODUCTION
2.7 Achievements/awards 24
BIBLIOGRAPHY 42
Introduction about Organisational study
Organization is the association formed by a group of people who see that there are benefits
available from working together towards some common goal. Organization studies are the study
of individual and group dynamics in an organizational setting, as well as the nature of
organizations themselves. Whenever people interact in organizations, many factors come in to
play. Organizational studies attempt to understand and model these factors. Organizational study
is essential to any MBA graduate as it helps them to connect theory with practice.
Organization study refers to the study of organization as a whole and getting adequate
knowledge with various departments in the organization. The study was carried CORAL INDIA
FINANCE AND HOUSING LTD. This study is based on the different aspects and dimensions of
different departments of the company.
Organizational studies comprise different areas that deal with the different aspects of the
organizations, many of the approaches are functionalist but critical research also provide
alternative frame for understanding in the field.
OBJECTIVES
1. Understanding the classroom concepts and theories to real world decision making
LIMITATIONS:
1. The official were reluctant to give complete data as it involves some secrecy
METHODOLGY: Secondary data: Secondary data is that which is collected that has been
already available from the other sources.
CHAPTER 1
Financial Sector of India is intrinsically strong, operationally sundry and exhibits competence
and flexibility besides being sensitive to India’s economic aims of developing a market oriented,
industrious and viable economy.
An established financial sector assists greater standards of endowments and endorses expansion
in the economy with its intensity and exposure. The fiscal sector in India entails banks,
financial organization, markets and services. The sector is classified as organized and
conventional sector that is also recognized as unofficial finance market.
The chief controller of the finance in India is the Reserve Bank of India (RBI) and is regarded as
the supreme organization in the fiscal structure. Other significant fiscal organizations are
business banks, domestic rural banks, cooperative banks and development banks. Non-banking
fiscal organizations entail credit and charter firms and other organizations like Unit Trust of
India, Provident Funds, Life Insurance Corporation, Mutual funds, GIC, etc.
CONSTRUCTION INDUSTRY:-
HISTORY
The period from 1970 to mid 60's witnessed the government playing an active role in the
development of these services and most of construction activities during this period were carried
out by state owned enterprises and supported by government departments. In the first five-year
plan, construction of civil works was allotted nearly 50 per cent of the total capital outlay.
In India Construction has accounted for around 40 per cent of the development investment
during the past 50 years. Around 16 per cent of the nation's working population depends on
construction for its livelihood. The Indian construction industry employs over 30 million people
and creates assets worth over ₹ 200 billion.
It contributes more than 5 per cent to the nation's GDP and 78 per cent to the gross capital
formation. Total capital expenditure of state and central govt. will be touching ₹ 8,021 billion
in 2011-12 from ₹ 1,436 billion (1999-2000).
The share of the Indian construction sector in total gross capital formation (GCF) came down
from 60 per cent in 1970–71 to 34 per cent in 1990–91. Thereafter, it increased to 48 per cent in
1993-94 and stood at 44 per cent in 1999–2000. In the 21ST century, there has been an increase in
the share of the construction sector in GDP and capital formation.
GDP from Construction at factor cost (at current prices) increased to ₹ 1.745 billion (12.02%
of the total GDP) in 2004-05 from ₹ 1,162.38 billion (10.39% of the total GDP) in 2000–01.
The main reason for this is the increasing emphasis on involving the private sector infrastructure
development through public-private partnerships and mechanisms like build-operate-
transfer (BOT), private sector investment has not reached the expected levels.
The Indian construction industry comprises 200 firms in the corporate sector. In addition to these
firms, there are about 120,000 class A contractors registered with various government
construction bodies. There are thousands of small contractors, which compete for small jobs or
work as sub-contractors of prime or other contractors. Total sales of construction industry have
reached ₹ 428854 million in 2004 05 from ₹ 214519 million in 2000–01, almost 20% of which
is a large contract for Benson & Hedges.
The Indian economy has witnessed considerable progress in the past few decades. Most of the
infrastructure development sectors moved forward, but not to the required extent of
increasing growth rate up to the tune of 8 to 10 per cent. The Union Government has
underlined the requirements of the construction industry.
With the present emphasis on creating physical infrastructure, massive investment is planned in
this sector. The Planning Commission has estimated that investment requirement in
infrastructure to the tune of about ₹ 14,500 billion or US$320 billion during the 11th Five Year
Plan period.
This is a requirement of an immense magnitude. Budgetary sources cannot raise this much
resources. Public Private Partnerships (PPP) approach is best suited for finding the
resources. Better construction management is required for optimizing resources and
maximizing productivity and efficiency.
New tariffs. Newly imposed tariffs are raising the base price of common construction materials,
such as steel, aluminium, and timber. ...
Coral India Finance and Housing Limited is one of the housing development company in India
with two segments viz. Finance & Construction. Coral India Finance and Housing Limited is a
public listed Housing Development company in India with shares traded on the BSE & NSE
Stock Exchanges. Coral India Finance and Housing Limited group has developed projects
spread across commercial complexes, residential developments. It has several ongoing projects.
Each project bears a stamp of thoughtful solutions and highest quality. The company has
specialists from India working on various aspects including design, landscaping, engineering and
structural strength of each of the developments.
Company History
Incorporated in 1995, the Coral India Finance and Housing Ltd, is been promoted by the
CORAL GROUP. The company is concentrated on Financing Activities including for Housing.
During the year 2000-01, the net profit of the company is declined by over 40% as compared to
previous year. The net profit is stood at Rs.17.62 lakhs as against Rs.31.77 lakhs in the previous
year.
The impact of the economic slowdown on the company's performance has been more severe.
However income earned during the year 2000-01, from fund activities was satisfactory.
During the year, the company could not make much headway in the housing construction
activities in view of depressed market conditions. In a positive measure, the company have come
up with an idea of converting the structure into a Resort in order to improve the bottom line of
the company.Coral India Finance And Housing Limited was incorporated on 4th January 1995
as a public limited company with the main objectives of entering the financial service sector and
Housing construction. The Company received the certificate for commencement of business on
31st January, 1995.
PESTLE ANALYSIS OF FINANCIAL SERVICES: -
Political factors: -
Political factors play a significant role in determining the factors that can impact Discover
Financial Services’ long term profitability in a certain country or market. Discover Financial
Services is operating in Credit Services in more than dozen countries and expose itself to
different types of political environment and political system risks. The achieve success in such a
dynamic Credit Services industry across various countries is to diversify the systematic risks of
political environment. Discover Financial Services can closely analyze the following factors
before entering or investing in a certain market-
Political stability and importance of Credit Services sector in the country's economy.
Pricing regulations – Are there any pricing regulatory mechanism for Financial
Economic Factors
The Macro environment factors such as – inflation rate, savings rate, interest rate, foreign
exchange rate and economic cycle determine the aggregate demand and aggregate investment in
an economy. While micro environment factors such as competition norms impact the
competitive advantage of the firm. Discover Financial Services can use country’s economic
factor such as growth rate, inflation & industry’s economic indicators such as Credit Services
industry growth rate, consumer spending etc to forecast the growth trajectory of not only – sector
name-- sector but also that of the organization. Economic factors that discover Financial Services
should consider while conducting PESTEL analysis are -
Type of economic system in countries of operation – what type of economic system there is and
how stable it is.
Efficiency of financial markets – Does Discover Financial Services needs to raise capital in local
market?
Comparative advantages of host country and Financial sector in the particular country.
Discretionary income
Society’s culture and way of doing things impact the culture of an organization in an
environment. Shared beliefs and attitudes of the population play a great role in how marketers
at Discover Financial Services will understand the customers of a given market and how they
design the marketing message for Credit Services industry consumers. Social factors that
leadership of Discover Financial Services should analyze for PESTEL analysis are -
Education level as well as education standard in the Discover Financial Services ’s industry
Entrepreneurial spirit and broader nature of the society. Some societies encourage
entrepreneurship while some don’t.
Leisure interests
Technological Factors
Technology is fast disrupting various industries across the board. A firm should not only do
technological analysis of the industry but also the speed at which technology disrupts that
industry. Slow speed will give more time while fast speed of technological disruption may give a
firm little time to cope and be profitable. Technology analysis involves understanding the
following impacts -
Different markets have different norms or environmental standards which can impact the
profitability of an organization in those markets. Even within a country often states can have
different environmental laws and liability laws. For example in United States – Texas and
Florida have different liability clauses in case of mishaps or environmental disaster. Similarly a
lot of European countries give healthy tax breaks to companies that operate in the renewable
sector.Before entering new markets or starting a new business in existing market the firm should
carefully evaluate the environmental standards that are required to operate in those markets.
Some of the environmental factors that a firm should consider beforehand are -
Endangered species
Legal Factors
In number of countries, the legal framework and institutions are not robust enough to protect the
intellectual property rights of an organization. A firm should carefully evaluate before entering
such markets as it can lead to theft of organization’s secret sauce thus the overall competitive
edge. Some of the legal factors that discover Financial Services leadership should consider while
entering a new market are -
ORGANIZATIONAL PROFILE
1) BACKGROUND:-
Coral
Business Group
Sector Finance
Telephone 91-022-22853910/11
Fax 91-022-22825753
E-mail cs@coralhousing.in
Website http://www.corallab.com
BSE Group B
Reuters CORI.BO
Market Lot 1
Listing BSE,NSE
NIC_CODE 65922
Tot. Employees 4
Registrar's Name & Link Intime India Pvt Ltd, C-101 247 Park, L B S Marg,
Address Vikhroli West, Mumbai-400083.
91-22-49186000
91-22-49186060
a. Construction Activities:
THANE PROJECT
The Company has entered into an agreement with M/s. Standard Fireworks Limited, for
purchase of land at Ghodbunder Road, Thane (Maharashtra), and admeasuring about 14700 sq.ft
for a consideration of Rs.3.11 Crores. The Company has already paid an advance amount of
Rs.61 Lacs. The Company has applied to various authorities and is waiting to get their respective
permission/clearances to start the construction of the project known as CORAL ORCHIDS.
i. DEOLALI (NASIK) PROJECT : - The Company has already acquired land admeasuring
12500 sq.mts by paying an amount of Rs.45 Lacs being the full and final consideration. The
development work at the site has already commenced and the project is known as CORAL
GARDENS.
ii. CHEMBUR PROJECT
The Company has entered into an agreement with M/s. Kelani Builders and Developers Pvt.
Ltd for acquiring 435 sq.mts of prime land for a consideration of Rs.190 Lacs and has paid an
advance of Rs.100 Lacs. The Company has applied to the appropriate authority to get the No
Objection Certificate. This project is known as CORAL PLAZA.
Investment Policies and the decision making powers in respect of Investment of funds is
entirely at the discretion of the Board of Directors.
2002-Coral India Finance & Housing Ltd has informed that Mrs Meeta S Sheth has resigned as
Managing Director but will continue to be a Director. Mr Navin B Doshi Chairman of the
Company has been appointed as Managing Director of the Company w e f June 01, 2002.
2010 -The Company has changed his name from Coral India Finance & Housing Limited to
CORAL INDIA HOUSING LIMITED.
2012 -Dr. Gurukumar Bhalchandra Parulkar has been appointed as a Chairman & Managing
Director of the Company.
2014 -Board has recommended a dividend @ 10% i.e. Rs. 1/ per equity share of Rs. 10/- each for
the year 2014.
2) NATURE OF BUSINESS:-
Coral India Finance & Housing Limited (the ‘Company’) is a public limited company domiciled
in India and incorporated under the provisions of Companies Act 1956 applicable in India. Its
shares are listed with BSE and NSE. The registered office of the company is located at Dalamal
House, 4th Floor, Nariman Point, and Mumbai 400021. The Company is primarily engaged in
two segments:
ii. Investment
Construction business: -
5) PRODUCT OR SERVICE PROFILE
1) COMMERCIAL COMPLEX:-
The term commercial property (also called commercial real estate, investment or income
property) refers to buildings or land intended to generate a profit, either from capital
gain or rental income.[1] Commercial property includes office buildings, medical
centres, hotels, malls, retail stores, multifamily housing buildings, farm land, warehouses, and
garages. In many states, residential property containing more than a certain number of units
qualifies as commercial property for borrowing and tax purposes.
Commercial buildings are buildings that are used for commercial purposes, and include office
buildings, warehouses, and retail buildings (e.g. convenience stores, 'big box' stores,
and shopping malls). In urban locations, a commercial building may combine functions, such
as offices on levels 2-10, with retail on floor 1. When space allocated to multiple functions is
significant, these buildings can be called multi-use. Local authorities commonly maintain strict
regulations on commercial zoning, and have the authority to designate any zoned area as such; a
business must be located in a commercial area or area zoned at least partially for commerce.
1. Office Buildings – This category includes single-tenant properties, small professional office
buildings, downtown skyscrapers, and everything in between.
2. Retail/Restaurant – This category includes pad sites on highway frontages, single tenant
retail buildings, small neighbourhood shopping centres, larger centres with grocery store anchor
tenants, "power centres" with large anchor stores such as Best Buy, Pet Smart, OfficeMax, and
so on even regional and outlet malls.
3. Multifamily – This category includes apartment complexes or high-rise apartment buildings.
Generally, anything larger than a fourplex is considered commercial real estate.
4. Land – This category includes investment properties on undeveloped, raw, rural land in the
path of future development. Or, infill land with an urban area, pad sites, and more.
5. Miscellaneous – This catch all category would include any other non-residential properties
such as hotel, hospitality, medical, and self-storage developments, as well as many more.
2) RESIDENTIAL DEVELOPMENTS:-
Residential development is real estate development for residential purposes. Some such
developments are called a subdivision, when the land is divided into lots
with houses constructed on each lot. Such developments became common during the late
nineteenth century, particularly in the form of streetcar suburbs.
In previous centuries, residential development was mainly of two kinds. Rich people bought a
town lot, hired an architect and/or contractor, and built a bespoke / customized house
or mansion for their family. Poor urban people lived in shantytowns or in tenements built for
rental. Single-family houses were seldom built on speculation, that is for future sale to residents
not yet identified. When cities and the middle class expanded greatly and mortgage loans became
commonplace, a method that had been rare became commonplace to serve the expanding
demand for home ownership.
They do not mesh well with the greater community. Some are isolated, with only one entrance,
or otherwise connected with the rest of the community in few ways.
Being commuter towns, they serve no more purpose for the greater community than other
specialized settlements do, and thus require residents to go to the greater community for
commercial or other purposes. Whereas mixed-use developments provide for commerce and
other activities, thus residents need not go as often to the greater community.
3) Bill Discounting:-
Bill discounting refers to a method of working capital finance for the seller of goods. It refers to
a fee charged by the bank from the seller of the goods to release funds before the end of the
credit period. The bill is presented to the customer and the amount is collected by the bank.
Bill Discounting is a method of trading the bill of exchange to the financial institution before it
gets matured, at a price that is in a smaller amount than its par value. The discount on the bill of
exchange will be based on the remaining time for its maturity and also the risk concerned in it.
Bill discounting is a discount/fee which a bank takes from a seller to release funds before the
credit period ends. This bill is then conferred to the seller’s client and the full amount is
collected. Bill discounting is mostly applicable in scenarios when a buyer buys goods from the
seller and the payment is to be made through a letter of credit. It is an arrangement whereby the
seller recovers an amount of sales invoice from the financial intermediaries before it’s due. It is a
business vertical for all kinds of financial intermediaries such as banks, financial institutions etc.
Private Placement refers to direct sales of securities by a company to institutional investors like
Mutual funds, Pension funds Insurance companies, Banks etc. The issuer can either be a Public
Limited Company or a Private Limited Company. In this method a prospectus is not issued and
shares are offered only to a select group of investors.
Advantages of Private Placement
1. Speed in raising finance: If a company goes in for a fresh issue through public issue there are
lot of procedures to be followed which take a lot of time. On the other hand, it is possible to raise
resources through private placement within 1 or 2 months.
2. Low cost: The company need not spend money in preparation and printing of prospectus,
printing of application forms, transporting them to different places, advertisements of the issue in
the media etc
3. Confidentiality: The Company can maintain strict confidentiality. In the case of issue
through prospectus many disclosures have to be made. But in the case of private placement
disclosures made are less and they are made to a select few. Therefore confidentiality can be
maintained.
4. Small amounts can be raised: Even small amounts can be raised through private placement.
5. Stable market: The private placement market is more stable when compared to the stock
markets. Volatility is less and issues are marketed in a professional manner.
The widely used instrument in the private placement market is Non-convertible Debentures.
5) Placement of securities:-
Private placement (or non-public offering) is a funding round of securities which are sold not
through a public offering, but rather through a private offering, mostly to a small number of
chosen investors. Generally, these investors include friends and family, accredited investors, and
institutional investors. [1]
PIPE (Private Investment in Public Equity) deals are one type of private
placement. SEDA (Standby Equity Distribution Agreement) is also a form of private placement.
They are often a cheaper source of capital than a public offering.
Since private placements are not offered to the general public, they are prospectus exempt.
Instead, they are issued through Offering Memorandum. Private placements come with a great
deal of administration and are having normally been sold through financial institutions such as
investment banks. New FinTech companies now offer an automated, online process making it
easier to reach potential investors and reduce the administration.
Investment advice is any recommendation or guidance that attempts to educate, inform, or guide
an investor regarding a particular investment product or series of products. Investment advice
can be professional—that is, the investor pays a fee in exchange for the qualified professional's
guidance and expertise, as seen with financial planners or it can be amateur, as with certain
internet blogs, chat rooms or even conversations.
The advisor has to chart a financial plan for the client based on their financial goals and
educating the client on how to achieve them. This involves exploring different investment
options. Therefore, you can easily evaluate how each can help or hinder the client’s financial
goals.
Advisors suggest the right investment strategy based on the risk appetite of the investor. For
instance, equity funds are riskier than debt funds, and not every investor will prefer it. The
advisor considers the long-term and short-term financial goals, investment tenure, age, expenses,
family status and current financial responsibilities before devising an investment strategy.
Once the client’s goals and requirements are in place, the fund advisor completes a thorough
analysis of market conditions. Then they recommend equities, debt funds or money market
instruments accordingly. Advisors also stay up-to-date with the latest financial news and trends
to ensure they offer relevant advice.
After analysing the possible investment options of the customer, the fund advisor plans a suitable
investment strategy. This involves combining different investment options to diversify
the portfolio to minimise risks and maximise returns.
For instance, combining stocks with IRAs and bonds, etc. – The advisor might reassess strategy
if the client’s goals change. The advisor, hence, keeps a close watch on the client’s portfolio and
suggests modifications if needed.
Diversification is a crucial aspect as it plays a major role in spreading the total risk over a broad
investment range. Much research goes into tracking the best investment options across sectors
and markets. Therefore, the mutual fund advisor plays a significant role in optimising portfolio
and minimising risks.
F. Record-keeping
A critical aspect of a fund advisor job is to handle discreet financial details of the client. Hence,
he maintains the records of services they provide – invoices, details of the services offered and
any other transactions. This documentation is important during the audit of the firm by
regulatory bodies.
7) FINANCIAL CONSULTANT:-
Financial consultants work with companies or individuals to plan for their financial futures by
offering information and guidance on topics that include taxes, investments and insurance
decisions. Often called financial advisors, these consultants work closely with clients to offer
personalized financial advice.
Consultants may also direct the buying and selling of stocks and bonds for their clients. Some
consultants work for consulting firms that focus on the financial needs of specific businesses or
industries.
It includes preparation of project reports, deciding upon the financing pattern, appraising
the project relating to its technical, commercial and financial viability. It includes filling up of
application forms for obtaining funds from financial institutions.
Project Counselling broadly covers the study of the project and providing advisory services on
the project viability and procedural steps to be followed for its implementation.
Board of Directors-
NAME AGE
Navinchandra Doshi 70
Sachin Doshi 39
Riya Shah
Kishor Mehta
Navinchandra Doshi
Mr. Navinchandra B. Doshi is an Executive Chairman of the Board, Managing Director of Coral
India Finance & Housing Limited. He has Directorship Held in other Companies Coral
Laboratories Ltd. Bezel Pharma Pvt. Ltd.
Sachin Doshi
Mr. Sachin N. Doshi is Chief Financial Officer, Executive Director of Coral India Finance &
Housing Ltd. He has Directorship Held in other Companies DWD Pharmaceutical Ltd. Adore
Pharmaceutical Pvt. Ltd. Noetic Finance Pvt. Ltd.
Riya Shah
Kishor Mehta
Mr. Kishor R. Mehta serves as Additional Executive Director of the Company. Mr. Kishor R.
Mehta has significant years of experience in the field of finance, taxation and pharmaceuticals.
He is currently the Chief Financial Officer of the Company. He has been associated with the
Company for past three years and has industry related functional expertise.
Sheela Kamdar
Meeta Sheth:-
Mrs. Meeta Samir Sheth is Additional Director of the Company. She holds a bachelor’s degree
in Commerce from the Mumbai University. She has significant years of experience in the
business of construction and pharmaceuticals. She has been associated with the Company since
its inception as promoter.
Niraj Mehta:-
Mr. Niraj A. Mehta serves as Additional Independent Director of the Company. Mr. Niraj A.
Mehta has a Law degree and a degree in Management (Finance) from a reputed Institute. He has
more than 10 years of experience in the field of Management, Marketing, Finance and
Investment across diverse industries including Chemicals, Agriculture, Power, Packaging and
Investments/Portfolio Management.
Sharad Mehta: -
Dr. Sharad Ratilal Mehta is Non-Executive Independent Director of Coral India Finance &
Housing Limited.
Statutory Auditors:
M/s Hasmukh Shah & Co. LLP Chartered Accountants
Secretarial Auditor:
M/s Uma Lodha & Co. Practicing Company Secretary
7) ACHIEVEMENTS/AWARDS: - No considerable achievements have been published by the
company or announced in the meetings held.
MCKENSY’S 7S FRAMEWORK:
The model is most often used as an organizational analysis tool to assess and monitor changes in
the internal situation of an organization.
The model is based on the theory that, for an organization to perform well, these seven elements
need to be aligned and mutually reinforcing. So, the model can be used to help identify what
needs to be realigned to improve performance, or to maintain alignment (and performance)
during other types of change.
Whatever the type of change – restructuring, new processes, organizational merger, new
systems, change of leadership, and so on – the model can be used to understand how the
organizational elements are interrelated, and so ensure that the wider impact of changes made in
one area is taken into consideration.
DEFINITION:-
McKinsey 7s model is a tool that analyzes firm’s organizational design by looking at 7 key
internal elements: strategy, structure, systems, shared values, style, staff and skills, in order to
identify if they are effectively aligned and allow organization to achieve its objectives.
McKinsey 7s model was developed in 1980s by McKinsey consultants Tom Peters, Robert
Waterman and Julien Philips with a help from Richard Pascale and Anthony G. Athos. Since the
introduction, the model has been widely used by academics and practitioners and remains one of
the most popular strategic planning tools. It sought to present an emphasis on human resources
(Soft S), rather than the traditional mass production tangibles of capital, infrastructure and
equipment, as a key to higher organizational performance. The goal of the model was to show
how 7 elements of the company: Structure, Strategy, Skills, Staff, Style, Systems, and Shared
values, can be aligned together to achieve effectiveness in a company. The key point of the
model is that all the seven areas are interconnected and a change in one area requires change in
the rest of a firm for it to function effectively.
Below you can find the McKinsey model, which represents the connections between seven areas
and divides them into ‘Soft Ss’ and ‘Hard Ss’. The shape of the model emphasizes
interconnectedness of the elements.
Structure Skills
Systems Style
Staff
Strategy: this is your organization's plan for building and maintaining a competitive advantage
over its competitors.
Structure: this how your company is organized (that is, how departments and teams
are structured, including who reports to whom).
Systems: the daily activities and procedures that staff uses to get the job done.
Shared values: these are the core values of the organization, as shown in its corporate culture
and general work ethic. They were called "super ordinate goals" when the model was first
developed.
Style: the style of leadership adopted.
Staff: the employees and their general capabilities.
Skills: the actual skills and competencies of the organization's employees.
Strategy:-
1) The company focuses on existing customer because if we satisfy our existing customers
they recommend to their family and friends so then there is no need to worry about acquiring
new customers.
2) Company continuously gets updated to the technology to meet the emerging needs
and preferences of customers.
The company’s defined organizational structure, documented policy guidelines and adequate
internal controls ensure efficiency of operations, compliance with internal policies, applicable
laws and regulations, protection of resources and assets and accurate reporting of financial
transactions. The company continuously upgrade these systems in line with best available
practices.
Style:
Management style of coral India finance and housing ltd is of participative style of management
which has resulted in the development of committed and motivated workforce, which is ready
to meet the challenges in future.
Skills
The Board has identified the following skills/expertise/ competencies set with reference to its
Business and Sector(s) for it to function effectively, which are available with the Board:
Business Strategy
Financial Skills
Technical skills and professional skills and knowledge including legal and regulatory aspects
Shared values:-
The Company’s defined organizational structure, documented policy guidelines and adequate
internal controls ensure efficiency of operations, compliance with internal policies, applicable
laws and regulations, protection of resources and assets and accurate reporting of financial
transactions. The Company continuously upgrades these systems in line with best available
practices.
Values
At Coral, we do not talk about Principles, Ethics and Values. We live them. For us honesty,
integrity, truthfulness, confidentiality, respect of customers trust and confidence, pursuit of
excellence, are not just empty statements but a way of life.
For us ethics and values are time-invariant and context-invariant. Being in a profession where
words are the basic premise of all happenings, for us, every word is sacred. In India, we have
forever placed utmost importance to words, more than ones own life and we live by such values.
Staff:-
Material developments in Human Resources / Industrial: our Company considers Human
Resource as key drivers to the growth of the Company. With a rapid changing in the
environment, the management put the whole efforts for the betterment of the employees to face
the challenges with the training and development at frequent intervals.
PORTERS 5 FORCE MODEL
Porter's Five Forces is a model that identifies and analyzes five competitive forces that shape
every industry and helps determine an industry's weaknesses and strengths. Five Forces analysis
is frequently used to identify an industry's structure to determine corporate strategy. Porter's
model can be applied to any segment of the economy to understand the level of competition
within the industry and enhance a company's long-term profitability. The Five Forces model is
named after Harvard Business School professor, Michael E. Porter.
Porter's Five Forces is a business analysis model that helps to explain why various industries are
able to sustain different levels of profitability. The model was published in Michael E. Porter's
book, "Competitive Strategy: Techniques for Analyzing Industries and Competitors" in 1980.
The Five Forces model is widely used to analyze the industry structure of a company as well as
its corporate strategy. Porter identified five undeniable forces that play a part in shaping every
market and industry in the world, with some caveats. The five forces are frequently used to
measure competition intensity, attractiveness, and profitability of an industry or market.
Industry Competitors:
Construction: (strong)
There has been a fall in demand for construction projects and this has resulted in excess capacity.
Construction companies are mostly involved in submitting competitive tenders to win contracts
Quantity surveying firms also have to compete amongst one another by offering the lowest
fees for services provided to secure clients
Construction products are very similar and are delivered by means of projects with variation
amongst retail, residential and leisure.
Financial services: (high)
Competitive rivalry between big players is intense in the industry
Financial services companies often compete on the basis of offering lower financing rates,
higher deposit rates and investment services
Construction: (weak)
Customers are not very loyal, the lowest bid always wins
Low switching costs as new projects means new consultants, contractors and suppliers
Capital requirements for property development are high
The construction industry is highly risky and filled with uncertainty
Access to inputs such as skilled labour is difficult
Financial services: - (medium)
Stringent regulatory norms prevent new entrants
Customers prefer to invest their money with a reputed financial services company offering a
wide range of services
Construction: - (strong)
New and emerging innovative methods and processes within construction industry.
New innovative methods are at a lower cost than traditional methods
Low switching costs once a project is complete, new consultants may be appointed
Financial services: - (low)
Low threat of substitutes
Less number of substitutes available for financial products
Bargaining power of suppliers:
Construction: - (weak)
Industry members such as the principal contractors’ e.g. Grinaker are integrating backwards into
the business of suppliers
Construction materials are readily available from many suppliers
Switching costs of contractors Q.S firms are low
Contractors, sub-contractors and manufacturers have to work together for successful delivery of
the project
Financial services: - (medium)
Low bargaining power of suppliers as the industry is highly regulated by RBI
Construction: - (strong)
The overall industry attractiveness is very low. The collective impacts of the five competitive
forces will result in lower profitability of the industry participants. The rivalry amongst
competitors is very vigorous. The entry barriers are low and allow new rivals to gain a market
foothold. There is intense competition from substitutes. Buyers are able to exercise considerable
bargaining leverage.
CHAPTER 4- SWOT ANALYSIS
SWOT ANALYSIS
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis
is a technique for assessing these four aspects of your business.
You can use SWOT Analysis to make the most of what you've got, to your organization's best
advantage. And you can reduce the chances of failure, by understanding what you're lacking, and
eliminating hazards that would otherwise catch you unawares.
Better still, you can start to craft a strategy that distinguishes you from your competitors, and so
compete successfully in your market.
STRENGTH:-
WEAKNESS:-
Declining Net Cash Flow : Companies not able to generate net cash
(YoY) OPPORTUNITIES:-
THREATS:-
Vague thinking of major strong nations. This has maximum impact on emerging market.
Short term and long term impact of Covid-19 on the entire business segment.
Key Ratios
Current Ratio 6.4 15.97 7.88 2.9 2.48 3.72
Tot. Income / Capital - 10.39 15.53 11.84 15.06 27.58
Employed (%)
Interest Expended / Capital - 0.01 0.01 0 0 0.01
Employed (%)
PBIDTM (%) 81.71 71.34 74.72 75.96 68.96 68.2
PBITM (%) 98.78 70.31 73.93 74.26 66.75 67.22
PBDTM (%) 81.55 71.2 74.67 75.96 68.96 68.15
CPM (%) 67.66 57.53 59.49 61.5 56.12 54.26
APATM (%) 66.58 56.49 58.7 59.81 53.91 53.28
ROCE (%) 7.97 7.3 11.48 8.79 10.05 18.54
RONW (%) 6.84 6.06 9.34 7.29 8.45 15.21
Shareholding Pattern
Shares [%]
Foreign 403,249 1
Institutions 321 0
Govt Holding 0 0
Non Promoter Corp. Hold. 365,962 1
Promoters 32,093,840 80
Public & Others 7,438,853 18
Totals 40,302,225 100
RATIOS ANALYSIS AND INTERPRETATION: -
1) CURRENT RATIO:- current assets/current liabilities
2020 = 187,796,339/ 2,93,24,281
= 6.40
= 26.90
Interpretation: - the good current ratio is between 1.2 to 2 but in the company the current ratio
is 6.4 times more current assets than liabilities to cover its debts.
= 158,427,058
= 169,828,751
Interpretation: - in both the years it is noticed that the current assets are more when compared
to current liabilities.
2020 = 1,170,675,723/1,249,954,907
= 0.94
2019 = 1,274,963,343/ 1,332,002,571
= 0.96
Interpretation: - there is decrease in the equity as compared to previous year. This shows
significant decrease in equity ratio. There is no such standard to compare the minimum equity
ratio.
= 1.61
2019 = 38,281,224/2,93,24,281
= 1.30
Interpretation: - it shows the liquidity of the firm. Cash and cash equivalents increased in 2020
when compared to 2019.
Final Analysis:
The overall financial stability, solvency and liquidity position of the company is satisfactory and
good.
CHAPTER 6
LEARNING EXPIRENCE
During these 4 weeks of study I have gained experience regarding organizational study and need
of organizational study. The objective of any organization is not only to earn profits but also to
ensure that all employees and customers are satisfied by providing a proper organizational
climate for the employees and by providing quality of services and products to the customers.
CORAL INDIA FINANCE AND HOUSING LTD is a public owned company which is into the
business of construction and investments. I got an opportunity to study about the organization.
Internship is the study about organization structure, strategies adopted by the company.
Organizational study made me to learn about how the organizations work. As there was an
outbreak of covid 19 pandemic I could not physically visit the organization and collect data
personally but through online I was able to collect the required amount of information and
analyse the company and prepare a report about the organization.
It enhanced my skills and ability to know more about how the organizations perform in the
real world. I was able to relate the theoretical concepts learnt in the classroom to
organizational functioning.
My observations during this internship are as follows:
1) Due to the covid 19 pandemic the organizations are deeply disturbed.
2) The organizations are continuously updating towards the change in the technology.
BIBLIOGRAPHY: -
Websites
www.coralhousing.in
www.moneycontrol.com
www.business-standard.com
https://www.capitaline.com
Books Referred:
Advanced accountancy by S P Jain and K L Narang
Volume –II
Kalyani Publisher
ISBN9780925587336
Coraì tndia Finance And Housing Limited
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