Online marketing channels Zomato leverages web-based channels to spread a

message about a company's brand, products, or services to its potential
customers. The methods and techniques used by Zomato include email, social
media, display advertising, search engine optimization, Google AdWords and more.

Zomato focuses more on direct marketing channels as we can conclude from the
findings. Direct channels include Emails, online adverts, newspapers, outdoor
advertising, Database marketing, magazine adverts, coupons

 To increase the organic search Zomato effectively utilize its social media handles
and content, but also encompasses channels such as video sharing, influencers and
SEO

Even though Facebook has most number of active users, Zomato focus it’s ads on
Youtube as you can see from the bar graph