Low Cost Airline Low Service Level

Low cost airlines are now common place in our society and since there launch, traveling to foreign
countries is now possible for the masses.

Easy Jet are considered to be the founders of low cost air travel, starting there operations from
London Luton Airport. Over the years, Easy Jet has grown and now flies to many European
countries. As Easy Jet grew, more and more airlines jumped on the bandwagon. Ryan Air, BMI
Baby and FlyBe to name a few.

Not so long ago, I had cause to travel from the UK to France on a regular basis. As there were low
cost airlines operating from my local airport, East Midlands, I decided to sample a flight and flew
with BMI Baby. At that time, BMI Baby, the low cost arm of BMI (British Midland International),
were flying to Paris CDG. It was a really convenient service and took about 1 hour. The flight I
would regularly take, left the UK at 16:00 and would arrive in Paris at 18:00 local time. I can’t
quite remember how many journeys I made with BMI Baby, but I would hazard a guess at about
12 – 15 times.

When BMI Baby launched there low cost operation from East Midlands, the fares were offered at
ridiculous prices. Ridiculous to the point that they were offering seats for nothing! Unfortunately
there is the issue of tax, so the flight was not actually free. Never the less, a return flight from the
UK to France usually cost somewhere in the region of about