DIRECCIÓN

A
ESTRATEGIC

Calligraphy
Calligraphy is the art of writing
with beauty as the focus. Not only
does it have a long history, it also
crosses countries and cultures.
The term "calligraphy" has roots in
the Greek words "kallos" (beauty)
and "graphein" (to write).
A knowledge of correct letter forms
and composition is also important
with the practice of calligraphy.

G,
NG TY
, T PO
YP GR
OG AP
RA HY
PH Y?
?
RA PH
AP Y,
HY LE
, L TT
ET ER
TE IN
RI
CA
C LL
AL IG
LI GR

It's easy enough to interchange these three, but they're quite different from each other.

Calligraphy is the art of beautiful writing. It is often used for decorative purposes.
Lettering is the art of drawing and illustrating letters.
Typography is the art of arranging letters in a legible and appealing manner.
It is often associated with printing.

FORMS
EARLIEST

G
OF WRITIN
EAST ASIA
N

The earliest forms of writing were

composed of graphic symbols used CALLIGRAP
HY

to express ideas and communicate. East Asian cultures—Chine

Examples of these systems include Japanese, and Korean—co
se,
cave paintings during the Ice Age, calligraphy as an elevated
nsider
Mesopotamian and Sumerian form of
art. It is valued not just for
writing on clay tablets, cuneiform, beauty, but also for its prac
its
and Egyptian hieroglyphics. tical use
for communication and
documentation. Practition
ers of
brush calligraphy are also
believed
to be highly disciplined du
e to years
of repetitive practice while
learning.

ARABIC

CALLIGRA
PHY

The Arabic script was a key

factor in the unification of
MODERN
people with different languages,
ethnicities, and culture. It is CALLIGRA
PHY

written from right to left.

In the late 20th century, the interest
in calligraphy was renewed. New
practitioners focused on calligraphy
as they were painting and drawing
in their own right. Modern
calligraphy is popularly used as
embellishments and display.

INFORMATION SOURCES