Table of Contents

Sl No. HEADING PAGE No

Letter of Transmittal 1
Student Declaration 2
Letter of Endorsement by Supervisor 3
Acknowledgement 4
Executive Summary 7

Chapter: 1 (Introduction)
1.1 Introduction 8
1.2 Background of the study 8-9
1.3 Objective of the study 9
1.4 Methodology 9-10
1.5 Limitations 10
Chapter: 2 (Company profile)
SL No. HEADING PAGE No.
2.1 Overview of the company 11
2.2 Nature of the organization 12
2.3 Vision, Mission, Values 12-13

2.4 Corporate Division 13-15

2.5 Details of the Product Line 16-18
2.6 Operation Details 19
2.7 SWOT Analysis of the Organization 20-21

Chapter: 3 (Theoretical Aspects)

3.1 E‐Commerce 22
3.2 Digital Marketing 22
3.3 Social Media Marketing 22
3.4 Facebook Marketing 22-23
3.5 Advertising Objectives 23
3.6 Trade Promotions 24

Chapter: 4 (Analysis)
4 Analysis 25-32

Chapter: 5 Findings
 5 Findings 33

Chapter: 6 (Recommendation)

6 Recommendation 34

Chapter: 7 (Conclusion)
7 Conclusion 35

(Bibliography & Appendix)

8 Reference 35