Marketing Term Project

Project 30% or 30 points

Presentation 10% or 10 points

Each team is to write a marketing plan for how they will sell their product or service. An
example of a marketing plan is found on Appendix 1 of our textbook. Please note that
your product or service may need different categories than the marketing plan on
Appendix A. You can also go online and find samples of marketing plans. Do note that if
you choose to go online, you must cite your sources; copying or stealing ideas is
considered plagiarism and will result on the entire team earning a zero for the
assignment. The sections that must be included are: executive summary, market
description, product or service description, distribution channels, competitive review,
target market, SWOT analysis, and marketing strategy (4ps).