2.

03 Essential Questions
• What is a database? a structured, organized set of
data
• What is a table object?Table objects contain columns
that define a table, and row data that populate it
• What is a query?
• a question, especially one addressed to an official or
organizatio
• What is a record?a thing constituting a piece of
evidence about the past
• What is a primary key? The purpose of a primary key
is to implement a relationship between two tables.
• How can databases help us answer marketing
questions? A database helps to build up customer
profile which helps in more targeted marketing.
• What are Nielsen ratings?
• How do Nielsen ratings help set prices for
advertising?
• What is marketing information?the use of technology
for the arrangement of the relevant data related to the
market, sales, promotion, price, competition and
allocation of goods and service.
• What are three benefits of using marketing
information?Introduction, Importance, Components
• When gathering marketing information, why is it
important to be accurate and thorough?marketers will
feel close to their customers to help them understand
who they customers are, what they want, and what
competitors are doing.
• data originated for the first time by the researcher
through direct efforts and experience, specifically for
the purpose of addressing his research problem
• What are two sources of primary data--give
examples.internet, newspaper articles and company
reports.
• What is secondary data? one which relates to the
past.
• What are two sources of secondary data--give
examples.Internet, newspaper articles and company
reports.
• What is the difference between internal and external
data?Internal data is information generated from
within the business, External data comes from the
market, including customers and competitors.
• How can marketing information help us define the 4
P’s of marketing—give an example of each P.the key
elements that must be united to effectively foster and
promote a brand’s unique value, and help it stand out
from the competition
• product- Yeezy boost Shoes
• price-$750.00
• place-Adidas
• promotion.- The new boost foam technolge in the
base of the shoe to make it more comfortable for the
consumer