OUTPUT

in

Operations
Management

Amaba, Julliane Frances

Oberes, Marianne Dell
Semoran, Johannah
Celis, Zackery Lyle

MWF 3:00-4:00 PM
SWOT ANALYSIS
Strengths
1. Largest Video sharing site – Youtube is quite simply the largest video sharing website
in the world. It has Billions of views and is rising every day.
2. 2nd highest ranked website – In 2017, Youtube is the 2nd highest ranked website in
terms of growth and number of followers as per Alexa. Interesting to note is that the
number 1 company is Google, which is the parent company of youtube.
3. Viral concept – Viral marketing is a concept launched due to youtube videos. In fact,
when social media started, it was majorly concentrated on videos of youtube and these
videos used to go viral. Youtube can be called the starting point of viral marketing.
4. Many categories and Really useful – Most people think of entertainment when they
think of youtube. But more then entertainment, there are so many categories and
usefulness to youtube videos. There are a range of topics that can help you learn better
things like Gardening, Softwares, day to day activities, productivity etc.
5. Multi-language support – Youtube comes in 34 different languages including several
localised languages. This multi-language support goes a long way in making users
comfortable and increasing the traffic to the site.
6. Huge revenue driver for Parent company – Youtube’s parent company was Google
which is now Alphabet. Youtube is one of the largest revenue drivers for its parent
company simply because of the number of viewers visiting the site daily and the
advertising revenue earned.
7. Excellent design – Youtube has a simple yet excellent design. It is very easy to
navigate through youtube, because of which youngsters adopt it fast and the older
generation is also comfortable using it.
8. User-generated content on the rise – Psy’s Gangnam style or Despacito are examples
of videos which are user generated or generated by brands and shared for free on
youtube. These videos have earned millions of dollars for the content uploader. Besides
these famous personalities, there are many many regional players coming up with their
own viral videos and such user-generated content is on the rise. Video has overtaken
written blog content as the go-to place.
9. Youtube Red – Youtube has launched Youtube red in select countries where you can
watch youtube without advertisements, you can save the videos for offline viewing and
even play videos when youtube is not the main screen. Youtube red is receiving a good
response in the US.
10. Live Videos has a huge future – Youtube started live streaming of various events and
this has a huge future because more and more people are moving to their laptops from
their televisions.
Weaknesses
1. Podcasting is increasing – More and more bloggers and podcasters have shifted from
youtube to their own private podcasts wherein they generate revenues directly from
brands. Even Vimeo is on the rise and many users feel that youtube has become too
noisy for brands.
2. Social Media shared videos – Most of the videos shared on Facebook and Twitter are
uploaded to the social media sites directly and these social media sites do restrict
uploading youtube linked videos. As social media videos rise in popularity, the popularity
drops for youtube videos. Even social media platforms like Facebook are working out
ways to generate revenue from video content.
3. Copyright material – A major problem faced by Youtube time and time again is
copyrighted material being uploaded by users as original content which results in
revenue loss for the original content creator. Even movies are leaked online very fast.
4. Paid subscription & exclusivity – Youtube has no paid subscription model. It does not
release anything exclusive to youtube.

Opportunities

1. Reduce dependency on ads – The first opportunity for youtube is to start paid
viewership so that a user could cut through the noise and follow the things he wants
without ads. Some examples of such viewership are Udemy, Netflix, Amazon prime
video etc.
2. Adoption of Internet and Smartphone – Internet adoption is really going very fast.
Even very remote places now have internet. The same can be said about smartphones.
With its app being ever popular and with Android being the most adopted Operating
system on mobile, Youtube comes auto installed on all phones and hence the adoption
of Youtube is also increasing.

Threats

1. Netflix – Netflix has taken away many youtube users (myself included). These users are
ot satisfied with the number of ads and the poor quality of videos on youtube. As a
result, many of them have shifted to Netflix to enjoy paid content and non-interrupted
programs and movies.
2. Amazon Prime Video – A larger threat then Netflix is Amazon prime video simply
because the E-commerce portal is too large and has too many customers and a deep
pocket to give tough competition to Netflix or any other online media streaming site.
Amazon is slowly entering all niches and it won’t be surprising if it comes up with a
unique way to counter Youtube’s offerings.
 STRENGTHS WEAKNESSES

 Largest Video sharing site  Podcasting is increasing

 2nd highest ranked website.  Social Media shared videos
 Viral concept  Copyright material
\
 Many categories and Really  Paid subscription &
useful exclusivity
 Multi-language support
 Huge revenue driver for
Parent company
 Excellent design
 User-generated content on the
rise
 Youtube Red
 Live Videos has a huge future

OPPORTUNITIES THREATS
 Reduce dependency on ads  Netflix
 Amazon Prime Video
 Adoption of Internet and
Smartphone
 STRENGTHS
 Innovative designs.
 Integration of open source
WEAKNESSES
operating system, and
software.  Low-Profit Margin.
 Cost & Quality Focused.  Damaging Image by
Infringement.
 Too large product diversity
(stability on sale).  Too Large Product
Diversity (lack of focusing
 Low production Cost.
on specific one).
 Largest Market Share in
 Lacking of Own Operating
Mobile Phone Market.
System.
 Recognized Brand.
 \
Less Quality than Apple’s
 Strong Brand Reputation.
Heavily Dependent on
 Environmental Focus. Consumer Electronics.
 Very Strong R&D  Samsung’s Operating
Department. System Android has Many
 Skilled employees all over the Lacking.
world  Large Dependence on Other
 Captures greater than 40% Software.
smartphone market share in
the Netherlands.
 Won big at the Putra Brand
Awards 2015.

OPPORTUNITIES
 The Indian smartphone market is
growing.
 Most people use feature phones
that make a switch to smart phone.
 demand for technologically
advanced phones is growing.
 Strong financial position for future
 The growth of tablet market.
 Acquisition of new companies.
THREATS
 Large number of competitors.
 Strong Competitors like Apple,
HTC etc.
 Chinese Competitors are Gaining
Competitive Advantages.
 People are looking for Better
Quality Nowadays.
 A Large Number of Products,
Failing One will affect Another.
 Threats of Chinese, Taiwanese, and
Indian Products in the Local
Market.

4. Lacking of Own Operating System. Like Apple IPhone, it does not have its own
operating system.
5. Less Quality than Apple’s. When it comes to the quality, Apple is doing better in the
handset offering.
6. Heavily Dependent on Consumer Electronics. Dependence on consumer electronics
is higher than other manufacturers.
7. Samsung’s Operating System Android has Many Lacking. Though they have been
trying hard to make the Android more full on quality, but still it lacks perfection.
8. Large Dependence on Other Software. It cannot, solely, provide all of the software
needed to support its devices. It depends on third parties.
Opportunities

1. The Indian smartphone market is growing. People are becoming more tech dependent, and
smartphone became the most used communication tool in this era. As a result, the demand of
smart phone is increasing.
2. Most people use feature phones that make a switch to smart phone.
SWOT3. The
ANALYSIS
demand for technologically advanced phones is growing. As the smart phones are
becoming the near alternative of computers, the demand of smartphones is increasing.
Strengths
4. Strong financial position for future. As the Samsung has been doing business for a long
period of time, it has been able to secure a strong financial position in the market. As a result, it
1. Innovative
will be able to designs.
make more Samsung investment
offers in
a the
lot offuture.
handsets with different types of designs, unlike its
5. nearest
The growthcompetitor
of tablet
Apple market.
Iphone The growth of table market is in negative phase for which these
2. Integration
users will beof switching
open sourceto smart operating
phones. system, and software. The most strong strategy they
6. took
Acquisition
was adaptation
of newofcompanies.
the open sourceSamsung
technology
has been
like Android
acquiringOperating
companies. System.
It is The
ensuring
worldits is
future growth.
moving with Android Recently,
opensource
Samsung operating
bought system.
the audioDifferent
giant companies
Harman forare$8working billion. with
Also,it. itIt
acquired
offers a lot
Viv,ofan features,
AI platform options,
from and
the makers
softwares. of Siri
Taking
and completed
this strategy theinto
acquisition
account,ofSamsung
NewNet
Communication
grabbed huge competitive
Technologies advantages
(Canada), over
Inc.other
recently.
mobile manufacturers.
3. Cost & Quality Focused. When it is about the production costs, Samsung reached the
Threatseconomies of scales. It outsourced its production to different countries that has competitive
advantage in producing quality products at small costs.
1. Too
4. The large
large number
product of diversity
competitors.
(stability
Theon mobile
sale).market
Samsung is saturated.
has a huge The number
Samsung of product
has a lot
in its
of
competitors
product portfolio,
in the itmarket,
offers the different
numbertypes
is also
of growing.
products to its customers. In return, the profit it
2. makes
Strong isCompetitors
very much stable. like Apple,
WhenHTC the sale
etc. Itof has
onestrong
product competitors
goes down, likeother
Apple,products
HTC, Lenovo,
may be
and Xiaomi Mobile.
experiencing increaseIt isinthe
sales.
biggest threat for Samsung.
3. Low
5. Chineseproduction
Competitors Cost. are LowGaining
production
Competitive
costs allowAdvantages.
Samsung to As offer
theitsChinese
productscompanies
at lower price
can
product
than its competitors
products at do. low price and they can also give high quality, people are accepting those
6. Largest
brands spontaneously.
Market Share in Mobile Phone Market. By applying the above strategies, Samsung
4. has
People
beenare able Looking
to grab largest
for Better market
Quality
shares Nowadays.
in the market.So, if there is any question of quality,
7. Recognized
people will beBrand.switchingWithout
to theanycompanies
doubt, Samsung
who give is better
one qualities.
of the most recognized brands in the
5. world.
A Large Number of Products, Failing One will Affect Another. As the Samsung has a large
8. Strong
portfolio,Brand
it has Reputation.
a high risk also. UntilIfnow,
any product
it has been do harm
achieving
to thestrong
customers,
reputation
it willofaffect
offering
the quality
brand
image and
products attherefore,
low price. will grow negative effect to others.
6. Environmental
9. Threats of Chinese, Focus.Taiwanese
It has beenand Indian
fulfillingProducts
responsibilities
in the Local
towardsMarket
the environment. They
provide energy efficient products. They ensure that the chemicals used in the products do not
harm its users. And currently, Samsung is operating the global recycling and take-back
programs in 60 counties.
10. Very Strong R&D Department. Samsung has a strong R&D department which frequently
helping to develop new innovative consumer products.
11. Samsung has a large number of skilled employees all over the world (489,000).
12. Samsung captures a greater than 40% smartphone market share in the Netherlands.
13. Samsung Malaysia Electronics won big at the Putra Brand Awards 2015. It will work as a
positive reputation in Malaysia.

Weakness

1. Low-Profit Margin. It always keeps low profit market. There are lots of competitors in this
industry. So, keeping the customers they must offer the products at low price.
2. Damaging Image by Infringement. Few of the recent incidents affected its brand image
negatively.
3. Too Large Product Diversity (lack of focusing on specific one). It takes a lot of work if the
product portfolio is large. It cannot be possible to give concentration to each product with utmost
importance.