DataCheck CMS Fields

1. Country : Market of the channel

2. Channel : Description of the channel
3. Spot Start Date : Start date of the registered spot
4. Spot Start Time : Start time of the registered spot
5. ParentCompany : Parent company of the advertised identified in media element
6. Advertiser : Advertiser identified in media element
7. Brand : Advertiser identified in media element
8. Product : Advertiser identified in media element
9. Mediatype : Type of media element identified
10. Co-opAdvetiser : 2nd. Advertiser identified in media element
11. MasterCategory : Master category of the product identified in media element
12. TopCategory : Top category of the product identified in media element
13. Duration : Length of the media element
14. Cost : Cost calculated of the media element
15. Program : Program transmitted where the media element that was
identified media element was identified
16. Brake : Brake Number of the program transmitted where the
media element was identified
17. Position : Position in the Brake of the media element that was identified
18. Source : Source of the buy of the media element identified

Legend:

CMS: Content Management System

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and proprietary to DataCheck USA Inc. Therefore, such information may only be used
for the intended purposes.