Strategic Renewal

“Strategic renewal is the process of change and the

outcome of adjustment in strategic direction that have the
potential to determine the long-term success of a firm”

 Situation: change threatening business performance

 Response:
 effective response to change leading to “renewed” success
 successfully changing direction (in the face of change)
 Eg. Streaming threatening the DVD-by-mail business of Netflix,
and the successful transition of Netflix (unlike the response to the
threat of DVD-by-mail for Blockbusters video rental stores
business)
 Don’t write about Netflix!
Strategic Renewal
 Work in groups
 Page 1: Names & Roll Nos of each student, section, title of your
submission
 Write in your OWN words, write about a success
 Mention references
 File name: Section, Group No
 Deadline: November 17, EOD (Word/ PDF)
 Follow-up PPTs by November 23 (for class presentation)
 Issues to be covered (in your own words and style):
 Why did the business succeed originally
 What changed?
 What was the company response?
 Why did this lead to success?