Promote your webinars organically Pre-webinar . x g 3 — CJ a * s —J A a2 Share with your LinkedIn Leverage your Build excitement Page followers employees’ network with video Segment and reach your Keep your employees Ask your speakers to share target followers based on their updated via‘Employee _ promotional videos with professional demographics. Notifications’ on your sign-up links to their LinkedIn Page LinkedIn networks. During the webinar Linkedin Live Broadcast your webinar live on % your LinkedIn Page in real time. Post-webinar Postwebinar pack Continued digital engagement via your Page Create a post-webinar pack with the Sustain engagement by driving people webinar summary and an on-demand to an accompanying asset like blog posts, video link to share via your LinkedIn Page. _ interviews, a whitepaper or course book. Promoting your webinar through paid ads Pre-webinar timeline 6 weeks 4 weeks 2 weeks prior prior prior Sponsored content Conversation Ads Re-evaluate your campaign - Use a range of single - Personalise yourmessages _- Refresh creative image ads, video ads -Tailor the message based _- Pause low-performing ads and carousel ads on audience readiness - Include multiple options - Include a CTA button for responses Post-webinar action plans = Run a native ad Make your webinar snackable Package gated content Create an infographic Create video snippets and Run a repeat simu-live using the key statsand run a paid digital campaign webinar targeting no-shows promote it as a native ad. _ with A/B/C tests. from the ial webinar to drive further engagement.