Professional Documents
Culture Documents
April 2001
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I. Industry and Market Analysis
A. Market
1. Relevant market and segments
Table of value chain segments which allow for economic or customer service advantages
List of segments that can be used to control other segments of the chain (i.e., scarce resources)
Table of historical and projected growth rates of the relevant markets and segments
B. Industry dynamics
1. Pricing
Description of pricing environment stability regarding exogenous shocks (e.g., exchange rates)
2. Distribution channels
Summary of distribution trends which are threats or opportunities for the target company
List of potential opportunities to control key strategic assets in the distribution channel
Forecast of how far out in the future additional replacement products are
4. Government regulation/intervention
Summary of existing or potential legislation that will impact the target company, and probability that it will be passed and/or enforced
Description of how legislation opens up new opportunities or gives the company an advantage over competitors
C. Competition
1. Competitive position
Analysis on whether the company is gaining share fast enough to keep up with competitors
3. External threats
4. Basis of competition
5. Competitor profiles
Profile of market size, definition, growth potential and share for each competitor
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List of principle competitors by product and estimated competitors market share
Comparison of company to competitors in terms of products, pricing, margins, technology, strengths and weaknesses
Table of percentage penetration of skewed available market (excludes market where the company has no products)
6. Benchmarking
Description of any key metrics the company excels in that can be levered into superior financial return
D. Customers
Summary of company's reliance on any small group of customers to achieve management projections
Analysis of the intentions of that small customer group (including their past purchasing behavior, and if company's success is directly
tied to its customers' success)
Description of company's broader focused customer base, if applicable, and demographic trends within that base
List of opportunities to improve service (e.g., reliability of service), or to reduce costs (e.g., machine quality)
Descriptions of products/services
A. Historical Financials
1. Income Statements
Discussion of cost of sales, marketing, SG&A, R&D and corporate overhead expenses
3. Balance Sheets
Explanation of procedures and rules for inventory valuation and depreciation (LIFO, FIFO, average costs, etc.)
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Summary of inventory management practices
List of off-balance sheet assets (joint ventures, minority investments, venture investments)
7. Backlog Summary
1. Income Statements
3. Balance Sheets
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Explanation of fixed asset changes
4. Business Plan (Next 5 Years Including Income Statements, Balance Sheets, Cash Flow Statements)
Summary of products
Explanation of suggested product pricing (volume discount structure – OEM, end-user, VAR, corporate account)
Schedule of R&D activity over the last 5 years, and forecast for the next 5 years
Chart of product life cycle (intro pricing, price resiliency, pricing basis, margin sensitivity, learning curve effects)
Schedule of funding
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Breakdown of personnel by location and position
Summary of success of product development, quality issues, product life cycle, time to market
Review of current proposed staffing and personnel requirements for each activity
Explanation of methods of authorization, funding and reporting for product engineering and R&D, related to overall research plans
and market requirements
Verification that proprietary rights on all products under development adequately secured to the company
List of patents and trademarks held or that have been applied for
Description of sales force quality – depth and receptivity to new products, markets and customers
Productivity statistics – revenues per salesman, compensation structure, account coverage, experience and training profile
A. Production Facilities
A. Organization
C. Employees
D. Compensation Structures
B. International Operations
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