Amazon's Rumoured Ocado Talks Show Growing Ambition For AmazonFresh - Campaign US

11/10/21, 11:55 AM Amazon's rumoured Ocado talks show growing ambition for AmazonFresh | Campaign US
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by Ben Bold
January 25, 2016

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AmazonFresh: is it headed to the UK sooner than expected?
Reports surfaced last week that Amazon was in secret talks with grocery delivery service
Ocado. Does the speculation foreshadow an imminent UK launch AmazonFresh?
For some industry analysts, a deal between Ocado and Amazon would be of huge benefit to the
latter.
https://www.campaignlive.com/article/amazons-rumoured-ocado-talks-show-growing-ambition-amazonfresh/1380712 1/13
A tie-up would allow Amazon to tap into the online supermarket’s distribution, grocery sourcing
and logistics network, moving it out of the realms of dabbling and into the arena of serious
grocery retailers.
While reports have yet to be

substantiated, Amazon’s grocery
aspirations are no secret.
Amazon's next-day grocery delivery

service, Amazon Fresh, arrived in the
US nearly a decade ago.
In November last year, the retailer

announced that its Pantry service, which lets consumers stock up on essentials, would be
available in the UK.
Marketing charts the rise of Amazon’s grocery aspirations.
August 2007
AmazonFresh makes its worldwide debut in a suburb of its US hometown of Seattle. The
invitation-only beta test began extending beyond the boundaries of Mercer Island and into
other suburban areas, including Kirkland.
June 2013
AmazonFresh makes its way down North America’s West Coast to Los Angeles, offering
consumers free same-day delivery on orders over $35.
A few months later, in December, the service goes live in San Francisco, while the following year
sees AmazonFresh target shoppers in San Diego, areas of New York City and in Center City in
Philadelphia.
October 2015
Amazon makes it a requirement to pay an annual $299 membership fee to use Fresh in Seattle
and other areas.
September 2015
Amazon UK begins testing demand for a full grocery service, adding a range of about 60 chilled
and frozen food items to its Prime Now one-hour delivery service, which operates in
Birmingham and London.
November 2015
Amazon makes Amazon Pantry available to UK Prime members, allowing them to fill a box with
20kg of groceries from a list of 4000 items including food, drink and household supplies.
January 2016
Rumours re-emerge that Amazon is to hook up with Ocado, fuelling speculation surrounding
the 2016 launch of its AmazonFresh service in the UK. The fact that Amazon’s UK operation is
looking to hire another 2500 staff has further fanned the flames.
However, to date, Amazon’s impact on online grocery has been modest. In Seattle, where it
commands 40% of online groceries, its share of total (online and offline) grocery sales is just
1.2% according to Conlumino analysts.
Tags
Retail brands
Consumer Goods
Food and Drink
Marketing
Digital Marketing
Advertising
AmazonFresh
  
R E L AT E D A R T I C L E S
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Amazon Dash will replace Brita water filters automatically
Iceland topples Ocado in UK's best online supermarket poll ... and more
Ocado's Fetch develops 'WhatsYapp' smart collar to translate dogs' thoughts
Is Tesco ramping up to offer one hour delivery?
Breakfast Briefing: Amazon UK grocery service, Airbnb buys Russian tech firm &
Sainsbury's results
Amazon Fresh will be an exciting, disruptive force - bring it on
Amazon UK boss hints that rumoured grocery rollout will be 'quick'
Nearly 40% of shoppers 'would not buy groceries from Amazon'
Amazon eyes international expansion of grocery business
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11/10/21, 11:55 AM Amazon's rumoured Ocado talks show growing ambition for AmazonFresh | Campaign US

Amazon's rumoured Ocado talks show

growing ambition for AmazonFresh

January 25, 2016

People and Culture

AmazonFresh: is it headed to the UK sooner than expected?

Ocado. Does the speculation foreshadow an imminent UK launch AmazonFresh?

While reports have yet to be

Amazon's next-day grocery delivery

In November last year, the retailer

Marketing charts the rise of Amazon’s grocery aspirations.

Amazon's food offering is about getting customers 'addicted' to Amazon Prime

Amazon Dash will replace Brita water filters automatically

Ocado's Fetch develops 'WhatsYapp' smart collar to translate dogs' thoughts

Is Tesco ramping up to offer one hour delivery?

Amazon Fresh will be an exciting, disruptive force - bring it on

Amazon UK boss hints that rumoured grocery rollout will be 'quick'

Nearly 40% of shoppers 'would not buy groceries from Amazon'

Amazon eyes international expansion of grocery business

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign

with unrestricted access to campaignlive.com , plus

get exclusive discounts to Campaign events

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work,

advice and commentary.

Get more from Campaign US

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