Due Diligence Worksheet Actual (your findings)

Niche DIVORCE ATTORNEY

Market population size? 80,000
Phone-driven or walk in? PHONE
Does your state/country require a license for this niche? YES
Number of active businesses in niche? 15+
High volume or low volume niche? medium
Does the niche look like "low hanging fruit"? not really
Number of citations top 3 local listings have?
https://www.familyfocuslegal.com.au/
https://www.stanfords.com.au/
https://www.marsdens.net.au/
Number of backlinks top 3 local listings have?
https://www.familyfocuslegal.com.au/ 9 with TF 26
https://www.stanfords.com.au/ 2 with TF 17
https://www.marsdens.net.au/ 17 with TF 26
Overall content for top 3 local competitors?
https://www.familyfocuslegal.com.au/ 1090
https://www.stanfords.com.au/ 342
https://www.marsdens.net.au/ 400
Age of domains for top 3 local competitors?
https://www.familyfocuslegal.com.au/ 2016
https://www.stanfords.com.au/ 2004
https://www.marsdens.net.au/ 2000
Recommendations (our advice)
"The Riches are in the Obscure Niches" (not plumbers/electricians/roofers) - use Thumbtack - Yellowpages - Home A
50k to 350k (These populations are NOT set in stone, but a good starting point for your 1st niche).
"Phone-driven" industries are preferred for lead gen.
We recommend checking if a niche needs a license beforehand. Google your local state requirements or call your lo
We recommend a minimum of 5 active businesses (there's really no maximum) - use Salesgenie.com - Google - Infou
High volume niches (more calls & customers e.g. limo's), average client value can be lower. If a low volume niche (le
Watch "low hanging fruit" training video.
Use Whitespark.ca to check number of citations.

Use Seo Quake to check backlinks.

Use Seo Quake to check number of pages - and then manually visit the site to check the quality yourself.

Use Seo Quake to check overall age of domain.